Tea Audience in United States

Tea logo

Tea has an estimated audience of 58,182,527 people in United States. 63.3% are female, 36.7% are male, average age 40.4. Top regions: Texas, California, New York. Top brand affinities: Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, LabCorp, Scooby-Doo.

The average Tea fan in United States is 40.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, with strongest over-indexing on Google Drive (1.73× the country average). Demographically, the Tea audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Tea fans

Demographic split for Tea audience in United States
MetricValue
Female63.3%
Male36.7%
Average age40.4
Estimated audience size58,182,527

Audience persona

The typical Tea fan in United States is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Tea in United States
RegionReachAffinity
Texas10,763,8792.15×
California10,431,1041.63×
New York5,278,3481.62×
Florida4,032,1931.02×
Illinois2,120,5381.09×
Pennsylvania1,928,1380.98×
Georgia1,885,7871.05×
Washington1,762,4771.51×
North Carolina1,719,3770.98×
Virginia1,544,1451.09×
New Jersey1,504,5761.02×
Ohio1,458,9290.81×
Michigan1,357,7790.89×
Massachusetts1,301,7461.14×
Arizona1,117,3830.94×
Colorado1,071,2391.17×
Oregon1,065,1761.6×
Tennessee1,056,6890.91×
Maryland1,007,6081.01×
Indiana878,3450.83×
Missouri821,3790.88×
Minnesota802,0440.96×
South Carolina714,2430.82×
Louisiana700,2860.93×
Wisconsin697,1140.8×
Alabama655,4430.81×
Oklahoma640,5780.99×
Nevada593,9191.06×
Kentucky573,7980.79×
Connecticut519,5530.89×
Kansas448,4140.98×
Utah437,1130.84×
Arkansas414,1430.86×
Iowa404,9220.84×
Mississippi398,4590.83×
New Mexico330,1221.13×
Hawaii298,0641.19×
Washington, District of Columbia284,4091.63×
Nebraska235,2250.81×
South Dakota234,8131.75×
West Virginia213,2260.79×
Idaho208,0230.71×
Maine182,8020.88×
New Hampshire180,3830.79×
Rhode Island167,9890.91×
Montana124,0200.77×
Delaware121,5570.76×
Alaska96,0250.77×
North Dakota90,9810.76×
Vermont83,4980.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tea audience
BrandAffinityCategory
Google Drive1.73×Technology & Electronics
Yahoo!奇摩名人娛樂1.8×Internet & Social Media
Savannah Guthrie2.27×Movies & TV
LabCorp2.13×Health
Scooby-Doo1.63×Movies & TV
Google News1.65×News
Aritzia2.21×Fashion & Accessoires
Maltese (dog)1.84×Pets & Animals
Google Calendar2×Internet & Social Media
Ana de Armas1.94×Movies & TV
Princess Polly2.73×Fashion & Accessoires
Purchase discount2.18×Shopping
Coach1.72×Fashion & Accessoires
Bob Evans (musician)2.27×Music & Radio
JellyRoll1.98×Music & Radio
New-adult fiction2.42×Literature
Home Decoration & Design1.83×Home & Garden
Unique Gifts1.76×Shopping
Jayne Mansfield2.62×Fashion & Accessoires
First-time home buyer grant1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tea audience
TraitClusterScore
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.16
Healthy LifestyleBALANCE1.13
IndulgenceJOY1.11
Social Media UsageJOY1.08
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Tea
CountryShare
United States16.6%
Japan7.0%
China5.8%

See Tea audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Tea have in United States?

Tea has an estimated audience of 58,182,527 people in United States, concentrated in Texas and California.

What is the gender split and age of Tea fans?

63.3% of Tea fans are female, 36.7% are male, with an average age of 40.4 years.

Which brands do Tea fans like most?

Tea fans show strongest brand affinity for Google Drive (1.73×), Yahoo!奇摩名人娛樂 (1.8×), and Savannah Guthrie (2.27×) over the country average.

Where do Tea fans live in United States?

Tea fans in United States are most concentrated in Texas (reach 10,763,879), California (reach 10,431,104), and New York (reach 5,278,348). These three regions account for the largest share of the active audience.

What other brands do Tea fans also like?

Beyond Tea itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.8×), Savannah Guthrie (2.27×), LabCorp (2.13×), and Scooby-Doo (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.