Popularity ranking · United States

The 100 most popular Beverages in United States

This curated ranking covers the 100 largest beverages in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 153 beverages tracked in United States, the 100 ranked here account for the largest measured audience reach. Water, Tea and Milk lead the list with a combined estimated audience of 185M people. Across all 100 entries the average audience size is 5.1M, and the largest, Water, reaches around 87M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each beverage, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are updated quarterly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Every entity in this table has a full profile.

Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Water 87M 42.9 55.8% Beverage
2 Tea 58M 41.0 63.3% Beverage
3 Milk 41M 41.3 64.3% Beverage
4 Soft drinks 33M 39.5 57.0% Beverage
5 Fresh water 19M 43.3 51.8% Beverage
6 Hot chocolate 17M 42.8 65.2% Beverage
7 Non-alcoholic beverage 17M 43.7 61.9% Beverage
8 Espresso 16M 39.9 63.2% Beverage
9 Energy drinks 16M 38.0 47.1% Beverage
10 Latte 14M 41.6 68.4% Beverage
11 Mineral water 13M 42.4 56.7% Beverage
12 Cappuccino 12M 40.7 65.7% Beverage
13 Carbonated water 11M 39.8 50.8% Beverage
14 Coffea 11M 42.0 67.8% Beverage
15 Milkshake 8.6M 36.8 72.6% Beverage
16 Green tea 7.8M 39.6 63.8% Beverage
17 Specialty coffee 7.3M 40.3 62.8% Beverage
18 Iced coffee 7.3M 39.0 65.5% Beverage
19 Lemonade 7M 38.2 56.4% Beverage
20 Herbal tea 6.2M 41.6 67.6% Beverage
21 Smântână 5.7M 40.3 78.4% Beverage
22 Bottled water 5.6M 40.0 50.3% Beverage
23 Iced tea 5.3M 40.2 56.5% Beverage
24 Bubble tea 5.1M 39.1 73.1% Beverage
25 Flat white 4.4M 43.3 70.0% Beverage
26 Almond milk 4M 40.6 65.1% Beverage
27 Frappuccino 4M 35.3 66.5% Beverage
28 Matcha 3.8M 38.2 68.4% Beverage
29 Instant coffee 3.2M 32.8 60.5% Beverage
30 Orange juice 2.9M 36.8 63.6% Beverage
31 Arabic coffee 2.6M 37.4 59.9% Beverage
32 Diet soda 2.5M 41.6 64.0% Beverage
33 Mocaccino 2.4M 35.7 73.5% Beverage
34 Pumpkin Spice Latte 2.3M 36.9 78.6% Beverage
35 Cranberry juice 2.2M 34.3 64.6% Beverage
36 Liquid Death 2.2M 36.9 59.1% Beverage
37 Plant milk 2M 38.5 71.2% Beverage
38 Oasis (drink) 1.9M 33.0 61.5% Beverage
39 Cola 1.8M 33.7 54.4% Beverage
40 Apple juice 1.8M 35.2 64.9% Beverage
41 Sweet tea 1.7M 44.8 78.6% Beverage
42 Theobroma cacao 1.7M 42.6 68.4% Beverage
43 Coconut milk 1.5M 36.0 74.2% Beverage
44 White tea 1.5M 42.1 71.0% Beverage
45 Coconut water 1.3M 37.3 59.0% Beverage
46 Oolong 1.3M 42.0 69.5% Beverage
47 Buttermilk 1.3M 40.7 66.6% Beverage
48 Purified water 1.2M 42.1 57.7% Beverage
49 Chocolate milk 1.2M 35.2 80.2% Beverage
50 Drip brew 1.1M 35.6 62.2% Beverage
51 Organic coffee 1.1M 41.2 62.2% Beverage
52 Tonic water 1M 36.9 61.2% Beverage
53 Caffè Americano 934k 34.6 62.0% Beverage
54 Hint Water 916k 40.7 61.9% Beverage
55 Soy milk 895k 34.8 65.5% Beverage
56 Masala chai 835k 38.1 70.6% Beverage
57 Rose water 807k 38.9 80.2% Beverage
58 Tap water 798k 41.6 49.9% Beverage
59 Chinese tea 780k 41.3 47.1% Beverage
60 Vietnamese iced coffee 767k 39.3 51.6% Beverage
61 Eggnog 759k 38.9 74.0% Beverage
62 Coffea arabica 726k 36.7 58.7% Beverage
63 Kefir 713k 39.3 58.7% Beverage
64 Pu-erh tea 597k 41.0 48.8% Beverage
65 Macha 574k 39.6 70.4% Beverage
66 Condensed milk 530k 40.6 80.7% Beverage
67 Nectar (drink) 513k 41.5 66.1% Beverage
68 Black Coffee 459k 29.3 49.7% Beverage
69 Yogi Tea 447k 43.1 81.0% Beverage
70 Milk tea 443k 29.7 70.9% Beverage
71 Latte macchiato 433k 36.7 75.2% Beverage
72 Maizena 425k 42.7 64.6% Beverage
73 Soju 420k 32.0 62.0% Beverage
74 Cold-pressed juice 416k 37.4 78.9% Beverage
75 Yerba mate 376k 40.6 63.0% Beverage
76 Single-origin coffee 367k 43.0 58.6% Beverage
77 Rice milk 364k 38.7 74.8% Beverage
78 Pomegranate juice 320k 37.1 57.3% Beverage
79 Jones Soda 305k 37.6 44.6% Beverage
80 Turkish coffee 301k 35.5 71.3% Beverage
81 Vietnamese lotus tea 292k 37.0 53.2% Beverage
82 Caffè macchiato 283k 35.4 75.4% Beverage
83 Matcha green Tea 274k 29.7 73.4% Beverage
84 Rooibos 267k 41.5 71.1% Beverage
85 Grapefruit juice 260k 35.3 64.9% Beverage
86 Taiwanese tea 252k 33.8 79.6% Beverage
87 Yorkshire Tea 239k 36.0 57.2% Beverage
88 Chrysanthemum tea 231k 43.9 51.0% Beverage
89 KeVita 214k 39.8 43.1% Beverage
90 Flavored milk 208k 30.8 71.2% Beverage
91 Pastis 200k 42.1 56.1% Beverage
92 Hibiscus tea 195k 38.1 83.6% Beverage
93 Soylent (drink) 189k 39.9 52.2% Beverage
94 Irish coffee 187k 42.8 63.9% Beverage
95 Carrot juice 186k 41.1 58.6% Beverage
96 Cream soda 178k 41.8 67.5% Beverage
97 Ayran 167k 39.6 33.8% Beverage
98 Limonade 165k 41.2 100.0% Beverage
99 Thai tea 155k 28.8 64.1% Beverage
100 Frappé coffee 147k 32.4 66.3% Beverage

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular beverages compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each beverage by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest beverage in United States?

Water currently leads with an estimated audience of 87M people in United States.

Other top lists in United States