A data profile of the people who buy, follow and care about Tea in India — modelled from more than twelve digital signal sources. Tea has an estimated audience of 10,125,369 people in India.
The average Tea fan in India is 34.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.
Top brand affinities include ACTORS, Prajavani, Bru Coffee, with strongest over-indexing on ACTORS (1.92× the country average).
Demographically, the Tea audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Tea fan in India is more male, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for ACTORS.
The key figures that characterise the Tea profile in India.
32.6% are female, 67.4% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 34.1 |
| Estimated audience size | 10,125,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Tea audience comes from India.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~400K | 1.73× | |
| 02 | Goa | ~20K | 1.47× | |
| 03 | Assam | ~100K | 1.35× | |
| 04 | Kerala | ~200K | 1.32× | |
| 05 | Karnataka | ~300K | 1.31× | |
| 06 | Telangana | ~200K | 1.30× | |
| 07 | Andhra Pradesh | ~200K | 1.21× | |
| 08 | Gujarat | ~300K | 1.16× | |
| 09 | West Bengal | ~300K | 1.10× | |
| 10 | Sikkim | ~5K | 1.10× | |
| 11 | Maharashtra | ~500K | 1.08× | |
| 12 | Nagaland | ~7K | 1.05× | |
| 13 | Uttarakhand | ~50K | 0.96× | |
| 14 | Punjab (region) | ~100K | 0.93× | |
| 15 | Haryana | ~100K | 0.89× | |
| 16 | Manipur | ~10K | 0.89× | |
| 17 | Rajasthan | ~200K | 0.88× | |
| 18 | Tripura | ~10K | 0.87× | |
| 19 | Meghalaya | ~9K | 0.87× | |
| 20 | Mizoram | ~6K | 0.84× | |
| 21 | Uttar Pradesh | ~400K | 0.83× | |
| 22 | Madhya Pradesh | ~200K | 0.83× | |
| 23 | Arunachal Pradesh | ~5K | 0.81× | |
| 24 | Odisha | ~80K | 0.78× | |
| 25 | Chhattisgarh | ~50K | 0.78× | |
| 26 | Himachal Pradesh | ~30K | 0.78× | |
| 27 | Jharkhand | ~70K | 0.76× | |
| 28 | Bihar | ~100K | 0.71× | |
| 29 | Jammu and Kashmir | ~30K | 0.63× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bru Coffee | Food & Beverages | 4.29× | ||
| 02 | Lechon | Food & Beverages | 3.59× | ||
| 03 | Chana masala | Food & Beverages | 2.11× | ||
| 04 | Parent-in-law | Kids & Family | 2.06× | ||
| 05 | Bass (fish) | Pets & Animals | 1.98× | ||
| 06 | ACTORS | Music & Radio | 1.92× | ||
| 07 | Surf Excel | Home & Garden | 1.71× | ||
| 08 | Evening Times | News | 1.66× | ||
| 09 | Digestive enzyme | Health | 1.64× | ||
| 10 | Caridea | Pets & Animals | 1.63× | ||
| 11 | Black Forest cake | Food & Beverages | 1.62× | ||
| 12 | Sibling-in-law | Kids & Family | 1.61× | ||
| 13 | Staining | Technology & Electronics | 1.60× | ||
| 14 | A Good Year | Movies & TV | 1.56× | ||
| 15 | Sponge cake | Food & Beverages | 1.55× | ||
| 16 | Ganache | Food & Beverages | 1.55× | ||
| 17 | Orphan (film) | Movies & TV | 1.54× | ||
| 18 | Ras malai | Topic | 1.54× | ||
| 19 | Barramundi | Pets & Animals | 1.54× | ||
| 20 | Prajavani | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.96× | |
| Indulgence | JOY | 0.93× | |
| Creativity | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Risk Appetite | THRILL | 0.75× |
Tea has an estimated audience of 10,125,369 people in India, concentrated in Maharashtra and Tamil Nadu.
32.6% of Tea fans are female, 67.4% are male, with an average age of 34.1 years.
Tea fans show strongest brand affinity for ACTORS (1.92×), Prajavani (1.5×), and Bru Coffee (4.29×) over the country average.
Tea fans in India are most concentrated in Maharashtra (reach ~500K), Tamil Nadu (reach ~400K), and Uttar Pradesh (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Prajavani (1.5×), Bru Coffee (4.29×), Bass (fish) (1.98×), and Surf Excel (1.71×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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