A data profile of the people who buy, follow and care about Tea in Sweden — modelled from more than twelve digital signal sources. Tea has an estimated audience of 1,625,401 people in Sweden.
Tea has an estimated audience of 1,625,401 people in Sweden. 66.2% are female, 33.8% are male, average age 46.3. Top brand affinities: Kopi Luwak.
Top brand affinities include Kopi Luwak, with strongest over-indexing on Kopi Luwak (1.55× the country average).
Demographically, the Tea audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Creativity, Urban Lifestyle.
The typical Tea fan in Sweden is more female, around 46.3 years old, with strong Creativity tendencies and a notable affinity for Kopi Luwak.
The key figures that characterise the Tea profile in Sweden.
66.2% are female, 33.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 46.3 |
| Estimated audience size | 1,625,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Tea audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kopi Luwak | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.99× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.67× | |
| Patriotism | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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