Tea Audience in Spain
Tea has an estimated audience of 5,255,727 people in Spain. 63.7% are female, 36.3% are male, average age 45.4. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Ana de Armas, JYSK, Kitchen utensil, Zara Kids, Google Calendar.
The average Tea fan in Spain is 45.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Ana de Armas, JYSK, Kitchen utensil, with strongest over-indexing on Ana de Armas (1.79× the country average). Demographically, the Tea audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tea fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 45.4 |
| Estimated audience size | 5,255,727 |
Audience persona
The typical Tea fan in Spain is more female, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,149,545 | 1.21× |
| Andalusia | 989,816 | 0.96× |
| Community of Madrid | 911,737 | 1.03× |
| Comunidad Valenciana | 589,118 | 1× |
| Canary Islands | 487,453 | 1.86× |
| Galicia | 282,367 | 1.15× |
| Castile and León | 214,163 | 0.93× |
| Castilla-La Mancha | 180,037 | 0.84× |
| Region of Murcia | 165,846 | 0.92× |
| Basque Autonomous Country | 156,605 | 0.8× |
| Principality of Asturias | 128,598 | 1.04× |
| Aragon | 124,529 | 0.9× |
| Balearic Islands | 114,682 | 0.78× |
| Extremadura | 96,039 | 0.85× |
| Cantabria | 71,035 | 1.07× |
| Navarre | 46,059 | 0.7× |
| La Rioja | 33,148 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 1.79× | Movies & TV |
| JYSK | 1.68× | Home & Garden |
| Kitchen utensil | 1.76× | Home & Garden |
| Zara Kids | 1.55× | Fashion & Accessoires |
| Google Calendar | 1.62× | Internet & Social Media |
| Nightwear | 1.51× | Fashion & Accessoires |
| Household goods | 1.8× | Home & Garden |
| Spring cleaning | 1.75× | Home & Garden |
| Fred. Olsen & Co. | 1.65× | Cars & Mobility |
| Cercanías | 1.54× | Cars & Mobility |
| Spot reduction | 1.51× | Health |
| Coffea | 1.53× | Food & Beverages |
| Commercial cleaning | 1.62× | Business & Career |
| Coffee cup | 2.29× | Home & Garden |
| Manolo García | 1.57× | Music & Radio |
| Longchamp | 1.52× | Fashion & Accessoires |
| The Residents | 1.84× | Music & Radio |
| Hugh Grant | 1.59× | Movies & TV |
| Coffee lovers | 2.26× | Food & Beverages |
| Arabic coffee | 1.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
| Creativity | OPEN | 1.17 |
| Quality Awareness | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
See Tea audiences in other countries
More Beverage audiences in Spain
- Water (8,061,307)
- Milk (6,020,608)
- Soft drinks (3,329,458)
- Espresso (2,494,874)
- Cappuccino (2,013,030)
Frequently asked questions
How many fans does Tea have in Spain?
Tea has an estimated audience of 5,255,727 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Tea fans?
63.7% of Tea fans are female, 36.3% are male, with an average age of 45.4 years.
Which brands do Tea fans like most?
Tea fans show strongest brand affinity for Ana de Armas (1.79×), JYSK (1.68×), and Kitchen utensil (1.76×) over the country average.
Where do Tea fans live in Spain?
Tea fans in Spain are most concentrated in Catalonia (reach 1,149,545), Andalusia (reach 989,816), and Community of Madrid (reach 911,737). These three regions account for the largest share of the active audience.
What other brands do Tea fans also like?
Beyond Tea itself, the audience over-indexes on JYSK (1.68×), Kitchen utensil (1.76×), Zara Kids (1.55×), and Google Calendar (1.62×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.