A data profile of the people who buy, follow and care about Tea in Spain — modelled from more than twelve digital signal sources. Tea has an estimated audience of 5,255,727 people in Spain.
The average Tea fan in Spain is 45.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Ana de Armas, JYSK, Kitchen utensil, with strongest over-indexing on Ana de Armas (1.79× the country average).
Demographically, the Tea audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tea fan in Spain is more female, around 45.4 years old, with strong Design Affinity tendencies and a notable affinity for Ana de Armas.
The key figures that characterise the Tea profile in Spain.
63.7% are female, 36.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 45.4 |
| Estimated audience size | 5,255,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Tea audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~500K | 1.84× | |
| 02 | Catalonia | ~1M | 1.21× | |
| 03 | Galicia | ~300K | 1.14× | |
| 04 | Cantabria | ~70K | 1.06× | |
| 05 | Principality of Asturias | ~100K | 1.04× | |
| 06 | Community of Madrid | ~900K | 1.03× | |
| 07 | Comunidad Valenciana | ~600K | 1.00× | |
| 08 | La Rioja | ~30K | 0.98× | |
| 09 | Andalusia | ~1M | 0.96× | |
| 10 | Castile and León | ~200K | 0.94× | |
| 11 | Region of Murcia | ~200K | 0.93× | |
| 12 | Aragon | ~100K | 0.91× | |
| 13 | Extremadura | ~100K | 0.87× | |
| 14 | Castilla-La Mancha | ~200K | 0.86× | |
| 15 | Basque Autonomous Country | ~200K | 0.81× | |
| 16 | Balearic Islands | ~100K | 0.80× | |
| 17 | Navarre | ~50K | 0.76× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee cup | Home & Garden | 2.29× | ||
| 02 | Coffee lovers | Food & Beverages | 2.26× | ||
| 03 | Household goods | Home & Garden | 1.80× | ||
| 04 | Ana de Armas | Movies & TV | 1.79× | ||
| 05 | Kitchen utensil | Home & Garden | 1.76× | ||
| 06 | Spring cleaning | Home & Garden | 1.75× | ||
| 07 | Arabic coffee | Food & Beverages | 1.70× | ||
| 08 | JYSK | Home & Garden | 1.68× | ||
| 09 | Macarena García | Movies & TV | 1.67× | ||
| 10 | Fred. Olsen & Co. | Cars & Mobility | 1.65× | ||
| 11 | Google Calendar | Internet & Social Media | 1.62× | ||
| 12 | Commercial cleaning | Business & Career | 1.62× | ||
| 13 | Hugh Grant | Movies & TV | 1.59× | ||
| 14 | Manolo García | Music & Radio | 1.57× | ||
| 15 | Zara Kids | Fashion & Accessoires | 1.55× | ||
| 16 | Cercanías | Cars & Mobility | 1.54× | ||
| 17 | Coffea | Food & Beverages | 1.53× | ||
| 18 | Longchamp | Fashion & Accessoires | 1.52× | ||
| 19 | Nightwear | Fashion & Accessoires | 1.51× | ||
| 20 | Spot reduction | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.13× | |
| Pet Ownership | JOY | 1.10× | |
| Convenience Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Individualism | JOY | 0.83× |
Tea has an estimated audience of 5,255,727 people in Spain, concentrated in Catalonia and Andalusia.
63.7% of Tea fans are female, 36.3% are male, with an average age of 45.4 years.
Tea fans show strongest brand affinity for Ana de Armas (1.79×), JYSK (1.68×), and Kitchen utensil (1.76×) over the country average.
Tea fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on JYSK (1.68×), Kitchen utensil (1.76×), Zara Kids (1.55×), and Nightwear (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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