A data profile of the people who buy, follow and care about Milk in Spain — modelled from more than twelve digital signal sources. Milk has an estimated audience of 6,020,607 people in Spain.
The average Milk fan in Spain is 45.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Child development, Toddler, Infant clothing, with strongest over-indexing on Child development (4.63× the country average).
Demographically, the Milk audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Milk fan in Spain is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Child development.
The key figures that characterise the Milk profile in Spain.
62.6% are female, 37.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.5 |
| Estimated audience size | 6,020,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Milk audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
Where the Milk audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.36× | |
| 02 | Basque Autonomous Country | ~300K | 1.17× | |
| 03 | Region of Murcia | ~200K | 1.15× | |
| 04 | Community of Madrid | ~1M | 1.09× | |
| 05 | Comunidad Valenciana | ~700K | 1.09× | |
| 06 | Canary Islands | ~300K | 1.09× | |
| 07 | Balearic Islands | ~200K | 1.06× | |
| 08 | Andalusia | ~1M | 1.00× | |
| 09 | La Rioja | ~40K | 0.98× | |
| 10 | Aragon | ~200K | 0.96× | |
| 11 | Galicia | ~300K | 0.94× | |
| 12 | Castile and León | ~200K | 0.94× | |
| 13 | Navarre | ~70K | 0.94× | |
| 14 | Castilla-La Mancha | ~200K | 0.93× | |
| 15 | Extremadura | ~100K | 0.93× | |
| 16 | Principality of Asturias | ~100K | 0.91× | |
| 17 | Cantabria | ~70K | 0.91× |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diaper bag | Kids & Family | 4.72× | ||
| 02 | Child development | Business & Career | 4.63× | ||
| 03 | Pre-kindergarten | Kids & Family | 4.45× | ||
| 04 | Child safety seat | Kids & Family | 4.43× | ||
| 05 | Infant bed | Home & Garden | 4.43× | ||
| 06 | Infant clothing | Kids & Family | 4.42× | ||
| 07 | Infant bodysuit | Kids & Family | 4.40× | ||
| 08 | Early childhood | Kids & Family | 4.37× | ||
| 09 | Baby food | Kids & Family | 4.06× | ||
| 10 | Toddler | Kids & Family | 4.05× | ||
| 11 | Diaper | Kids & Family | 3.79× | ||
| 12 | Birth | Kids & Family | 3.45× | ||
| 13 | Child care | Kids & Family | 2.72× | ||
| 14 | Healthy habits | Health | 2.21× | ||
| 15 | Childhood | Kids & Family | 2.09× | ||
| 16 | Developmental psychology | Health | 2.02× | ||
| 17 | Parenting | Kids & Family | 1.99× | ||
| 18 | Parent | Kids & Family | 1.62× | ||
| 19 | Mammal | Pets & Animals | 1.54× | ||
| 20 | Motherhood | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.29× | |
| Spirituality | BALANCE | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Design Affinity | PREMIUM | 0.85× |
Milk has an estimated audience of 6,020,607 people in Spain, concentrated in Catalonia and Andalusia.
62.6% of Milk fans are female, 37.4% are male, with an average age of 45.5 years.
Milk fans show strongest brand affinity for Child development (4.63×), Toddler (4.05×), and Infant clothing (4.42×) over the country average.
Milk fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Milk itself, the audience over-indexes on Toddler (4.05×), Infant clothing (4.42×), Childhood (2.09×), and Child care (2.72×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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