Parent Audience in Spain
Parent has an estimated audience of 9,690,787 people in Spain. 71.4% are female, 28.6% are male, average age 43.3. Top brand affinities: Aldi, TripAdvisor, Child development, Iberia (airline), Wedding dress.
Top brand affinities include Aldi, TripAdvisor, Child development, with strongest over-indexing on Aldi (4.56× the country average). Demographically, the Parent audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Kids & Family · Type: Topic
Demographics of Parent fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 43.3 |
| Estimated audience size | 9,690,787 |
Audience persona
The typical Parent fan in Spain is more female, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 4.56× | Shopping |
| TripAdvisor | 4.06× | Travel & Leisure |
| Child development | 4.41× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Wedding dress | 3.35× | Fashion & Accessoires |
| 1.67× | Internet & Social Media | |
| Baby food | 4.41× | Kids & Family |
| Lunch | 2.83× | Food & Beverages |
| IKEA | 1.66× | Home & Garden |
| Coches.net | 1.69× | Cars & Mobility |
| Diaper | 4.41× | Kids & Family |
| Toys | 1.69× | Games |
| Apartment | 1.87× | Business & Career |
| Child care | 2.55× | Kids & Family |
| Zara Home | 2.23× | Home & Garden |
| Children's clothing | 2.01× | Fashion & Accessoires |
| Flower | 1.71× | Home & Garden |
| Early childhood education | 4.31× | Business & Career |
| Child safety seat | 4.41× | Kids & Family |
| Black Friday (shopping) | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.23 |
| Creativity | OPEN | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
| DIY Mentality | THRILL | 1.11 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
See Parent audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.