A data profile of the people who buy, follow and care about Parent in Spain — modelled from more than twelve digital signal sources. Parent has an estimated audience of 9,690,787 people in Spain.
Parent has an estimated audience of 9,690,787 people in Spain. 71.4% are female, 28.6% are male, average age 43.3. Top brand affinities: Volunteering, Iberia (airline), WhatsApp, Child development, Aldi.
Top brand affinities include Volunteering, Iberia (airline), WhatsApp, with strongest over-indexing on Volunteering (4.41× the country average).
Demographically, the Parent audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Parent fan in Spain is more female, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Parent profile in Spain.
71.4% are female, 28.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 43.3 |
| Estimated audience size | 9,690,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Parent audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 4.41× | ||
| 02 | Child development | Business & Career | 4.41× | ||
| 03 | Baby food | Kids & Family | 4.41× | ||
| 04 | Diaper | Kids & Family | 4.41× | ||
| 05 | Child safety seat | Kids & Family | 4.41× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 3.76× | ||
| 07 | Flower bouquet | Home & Garden | 3.13× | ||
| 08 | Mango | Shopping | 3.04× | ||
| 09 | Child care | Kids & Family | 2.62× | ||
| 10 | Refrigerator | Home & Garden | 2.41× | ||
| 11 | Aldi | Shopping | 2.26× | ||
| 12 | Internet & Social Media | 2.02× | |||
| 13 | Iberia (airline) | Travel & Leisure | 1.96× | ||
| 14 | Apartment | Business & Career | 1.95× | ||
| 15 | Distilled beverage | Food & Beverages | 1.88× | ||
| 16 | Flower | Home & Garden | 1.66× | ||
| 17 | Coches.net | Cars & Mobility | 1.65× | ||
| 18 | Toys | Games | 1.65× | ||
| 19 | Primark | Shopping | 1.61× | ||
| 20 | IKEA | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.72× | |
| Community Orientation | OPEN | 1.40× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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