A data profile of the people who buy, follow and care about Parent in Italy — modelled from more than twelve digital signal sources. Parent has an estimated audience of 13,027,547 people in Italy.
Parent has an estimated audience of 13,027,547 people in Italy. 71.1% are female, 28.9% are male, average age 42.2. Top brand affinities: Baby food, Breastfeeding, Wikipedia, Volunteering, Child development.
Top brand affinities include Baby food, Breastfeeding, Wikipedia, with strongest over-indexing on Baby food (6.9× the country average).
Demographically, the Parent audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Parent fan in Italy is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.
The key figures that characterise the Parent profile in Italy.
71.1% are female, 28.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 42.2 |
| Estimated audience size | 13,027,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Parent audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 6.90× | ||
| 02 | Breastfeeding | Kids & Family | 6.90× | ||
| 03 | Bassinet | Kids & Family | 6.90× | ||
| 04 | Child development | Business & Career | 4.62× | ||
| 05 | Homeschooling | Politics & Society | 4.17× | ||
| 06 | Wikipedia | Internet & Social Media | 3.13× | ||
| 07 | Child care | Kids & Family | 2.82× | ||
| 08 | Robert Redford | Movies & TV | 2.55× | ||
| 09 | Satire | Literature | 2.51× | ||
| 10 | Volunteering | Politics & Society | 2.50× | ||
| 11 | General practitioner | Health | 2.24× | ||
| 12 | Mediaset | Technology & Electronics | 1.94× | ||
| 13 | Confectionery | Food & Beverages | 1.89× | ||
| 14 | Genetics | Kids & Family | 1.84× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 16 | OVS | Fashion & Accessoires | 1.75× | ||
| 17 | Nonprofit organization | Politics & Society | 1.61× | ||
| 18 | H&M | Shopping | 1.57× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Milk | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.62× | |
| Community Orientation | OPEN | 1.49× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Indulgence | JOY | 0.91× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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