Parent Audience in United Kingdom
Parent has an estimated audience of 15,215,032 people in United Kingdom. 72.9% are female, 27.1% are male, average age 42.1. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Weddings, Hobby, Distilled beverage, Aldi, TUI.
The average Parent fan in United Kingdom is 42.1 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Weddings, Hobby, Distilled beverage, with strongest over-indexing on Weddings (2.06× the country average). Demographically, the Parent audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Individualism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Parent fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 42.1 |
| Estimated audience size | 15,215,032 |
Audience persona
The typical Parent fan in United Kingdom is more female, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,821,022 | 0.89× |
| Yorkshire and the Humber | 1,761,430 | 1.44× |
| East of England | 1,310,000 | 0.94× |
| South West | 1,075,318 | 0.86× |
| West Midlands | 1,068,501 | 1.64× |
| East Midlands | 816,866 | 0.76× |
| North West | 737,560 | 0.45× |
| North East | 598,508 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 2.06× | Kids & Family |
| Hobby | 1.8× | Home & Garden |
| Distilled beverage | 1.67× | Food & Beverages |
| Aldi | 1.54× | Shopping |
| TUI | 1.67× | Travel & Leisure |
| 1.65× | Internet & Social Media | |
| Bored Panda | 3.17× | Internet & Social Media |
| TripAdvisor | 1.67× | Travel & Leisure |
| New Look | 1.74× | Fashion & Accessoires |
| DeviantArt | 2.95× | Internet & Social Media |
| Purchase discount | 2.95× | Shopping |
| Refrigerator | 1.81× | Home & Garden |
| Volunteering | 1.62× | Politics & Society |
| Lingerie | 1.98× | Fashion & Accessoires |
| Expensive Taste | 1.87× | Business & Career |
| Baby food | 2.45× | Kids & Family |
| Crossword | 1.87× | Games |
| Home business | 2.85× | Business & Career |
| Children's clothing | 1.68× | Fashion & Accessoires |
| Real property | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.26 |
| Price Sensitivity | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
| Convenience Orientation | PREMIUM | 1.07 |
| Creativity | OPEN | 1.06 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
See Parent audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Parent have in United Kingdom?
Parent has an estimated audience of 15,215,032 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Parent fans?
72.9% of Parent fans are female, 27.1% are male, with an average age of 42.1 years.
Which brands do Parent fans like most?
Parent fans show strongest brand affinity for Weddings (2.06×), Hobby (1.8×), and Distilled beverage (1.67×) over the country average.
Where do Parent fans live in United Kingdom?
Parent fans in United Kingdom are most concentrated in South East (reach 1,821,022), Yorkshire and the Humber (reach 1,761,430), and East of England (reach 1,310,000). These three regions account for the largest share of the active audience.
What other brands do Parent fans also like?
Beyond Parent itself, the audience over-indexes on Hobby (1.8×), Distilled beverage (1.67×), Aldi (1.54×), and TUI (1.67×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.