A data profile of the people who buy, follow and care about Parent in United Kingdom — modelled from more than twelve digital signal sources. Parent has an estimated audience of 15,215,032 people in United Kingdom.
The average Parent fan in United Kingdom is 42.1 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Hobby, Kitchen, Volunteering, with strongest over-indexing on Hobby (2.13× the country average).
Demographically, the Parent audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Parent fan in United Kingdom is more female, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Hobby.
The key figures that characterise the Parent profile in United Kingdom.
72.9% are female, 27.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 42.1 |
| Estimated audience size | 15,215,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Parent audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
Where the Parent audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.62× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.42× | |
| 03 | North East | ~600K | 1.01× | |
| 04 | East of England | ~1.5M | 0.95× | |
| 05 | South East | ~2M | 0.90× | |
| 06 | South West | ~1M | 0.87× | |
| 07 | East Midlands | ~900K | 0.80× | |
| 08 | North West | ~900K | 0.52× |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 3.44× | ||
| 02 | Wikipedia | Internet & Social Media | 2.41× | ||
| 03 | Sketch comedy | Movies & TV | 2.39× | ||
| 04 | Hot tub | Home & Garden | 2.36× | ||
| 05 | Volunteering | Politics & Society | 2.33× | ||
| 06 | Mother's Day | Kids & Family | 2.33× | ||
| 07 | Fish and chips | Food & Beverages | 2.33× | ||
| 08 | Satire | Literature | 2.19× | ||
| 09 | Refrigerator | Home & Garden | 2.18× | ||
| 10 | Hobby | Home & Garden | 2.13× | ||
| 11 | Esso | Cars & Mobility | 2.07× | ||
| 12 | Dentistry | Business & Career | 2.00× | ||
| 13 | Distilled beverage | Food & Beverages | 1.87× | ||
| 14 | Mobile home | Cars & Mobility | 1.85× | ||
| 15 | William Hill (bookmaker) | Games | 1.83× | ||
| 16 | Aldi | Shopping | 1.82× | ||
| 17 | Kitchen | Home & Garden | 1.81× | ||
| 18 | Internet & Social Media | 1.79× | |||
| 19 | Children's clothing | Fashion & Accessoires | 1.68× | ||
| 20 | Weddings | Kids & Family | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Family Orientation | CONSERVATISM | 1.23× | |
| Healthy Lifestyle | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.86× | |
| Sustainability | BALANCE | 0.91× |
Parent has an estimated audience of 15,215,032 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
72.9% of Parent fans are female, 27.1% are male, with an average age of 42.1 years.
Parent fans show strongest brand affinity for Hobby (2.13×), Kitchen (1.81×), and Volunteering (2.33×) over the country average.
Parent fans in United Kingdom are most concentrated in South East (reach ~2M), Yorkshire and the Humber (reach ~1.5M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Parent itself, the audience over-indexes on Kitchen (1.81×), Volunteering (2.33×), Wikipedia (2.41×), and Aldi (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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