A data profile of the people who buy, follow and care about Weddings in United Kingdom — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 17,700,463 people in United Kingdom.
The average Weddings fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Expensive Taste, Leisure, Celebrity, with strongest over-indexing on Expensive Taste (3.03× the country average).
Demographically, the Weddings audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Weddings fan in United Kingdom is more female, around 44.4 years old, with strong Individualism tendencies and a notable affinity for Expensive Taste.
The key figures that characterise the Weddings profile in United Kingdom.
68.0% are female, 32.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 44.4 |
| Estimated audience size | 17,700,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Weddings audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
Where the Weddings audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2.5M | 1.23× | |
| 02 | East Midlands | ~1.5M | 1.15× | |
| 03 | East of England | ~2M | 1.11× | |
| 04 | South West | ~1.5M | 1.11× | |
| 05 | Northern Ireland | ~600K | 1.07× | |
| 06 | Wales | ~1M | 1.06× | |
| 07 | South East | ~2.5M | 1.04× | |
| 08 | Greater London | ~2.5M | 1.01× | |
| 09 | England | ~13M | 0.97× | |
| 10 | Scotland | ~1.5M | 0.89× | |
| 11 | North East | ~600K | 0.83× | |
| 12 | Yorkshire and the Humber | ~1M | 0.79× | |
| 13 | West Midlands | ~600K | 0.74× |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marriage vows | Kids & Family | 3.11× | ||
| 02 | Expensive Taste | Business & Career | 3.03× | ||
| 03 | Bride | Kids & Family | 2.75× | ||
| 04 | Wedding dress | Fashion & Accessoires | 2.72× | ||
| 05 | Travel Adventures | Travel & Leisure | 2.49× | ||
| 06 | Infant | Kids & Family | 1.64× | ||
| 07 | Holiday | Travel & Leisure | 1.63× | ||
| 08 | Home Bargains | Shopping | 1.62× | ||
| 09 | Pleasure | Politics & Society | 1.61× | ||
| 10 | Celebrity | Movies & TV | 1.60× | ||
| 11 | Daily Express | News | 1.57× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 13 | Toys | Games | 1.57× | ||
| 14 | Flower | Home & Garden | 1.56× | ||
| 15 | Leisure | Travel & Leisure | 1.54× | ||
| 16 | Daily Mirror | News | 1.54× | ||
| 17 | Money | Business & Career | 1.53× | ||
| 18 | Animal | Pets & Animals | 1.51× | ||
| 19 | Hair products | Beauty & Wellness | 1.51× | ||
| 20 | Child | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Price Sensitivity | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Risk Appetite | THRILL | 0.62× |
Weddings has an estimated audience of 17,700,463 people in United Kingdom, concentrated in England and South East.
68.0% of Weddings fans are female, 32.0% are male, with an average age of 44.4 years.
Weddings fans show strongest brand affinity for Expensive Taste (3.03×), Leisure (1.54×), and Celebrity (1.6×) over the country average.
Weddings fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Greater London (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Weddings itself, the audience over-indexes on Leisure (1.54×), Celebrity (1.6×), Child (1.5×), and Bride (2.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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