Weddings Audience in United Kingdom
Weddings has an estimated audience of 17,700,463 people in United Kingdom. 68.0% are female, 32.0% are male, average age 44.4. Top regions: England, South East, North West. Top brand affinities: Expensive Taste, Leisure, Celebrity, Child, Bride.
The average Weddings fan in United Kingdom is 44.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, North West. Top brand affinities include Expensive Taste, Leisure, Celebrity, with strongest over-indexing on Expensive Taste (3.03× the country average). Demographically, the Weddings audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Weddings fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 44.4 |
| Estimated audience size | 17,700,463 |
Audience persona
The typical Weddings fan in United Kingdom is more female, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Expensive Taste.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,275,348 | 0.97× |
| South East | 2,466,447 | 1.04× |
| North West | 2,344,672 | 1.24× |
| Greater London | 2,337,405 | 1.01× |
| East of England | 1,800,874 | 1.11× |
| South West | 1,619,344 | 1.11× |
| East Midlands | 1,436,892 | 1.15× |
| Scotland | 1,410,600 | 0.89× |
| Yorkshire and the Humber | 1,107,282 | 0.78× |
| Wales | 1,078,960 | 1.07× |
| Northern Ireland | 586,140 | 1.08× |
| North East | 564,034 | 0.82× |
| West Midlands | 555,771 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Expensive Taste | 3.03× | Business & Career |
| Leisure | 1.54× | Travel & Leisure |
| Celebrity | 1.6× | Movies & TV |
| Child | 1.5× | Kids & Family |
| Bride | 2.75× | Kids & Family |
| Holiday | 1.63× | Travel & Leisure |
| Money | 1.53× | Business & Career |
| Daily Express | 1.57× | News |
| Animal | 1.51× | Pets & Animals |
| Travel Adventures | 2.49× | Travel & Leisure |
| Hair products | 1.51× | Beauty & Wellness |
| Marriage vows | 3.11× | Kids & Family |
| Wedding dress | 2.72× | Fashion & Accessoires |
| Infant | 1.64× | Kids & Family |
| Daily Mirror | 1.54× | News |
| Boutiques | 1.57× | Fashion & Accessoires |
| Flower | 1.56× | Home & Garden |
| Toys | 1.57× | Games |
| Pleasure | 1.61× | Politics & Society |
| Home Bargains | 1.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.17 |
| Travelling | THRILL | 1.09 |
| Luxury Orientation | PREMIUM | 1.08 |
| Creativity | OPEN | 1.06 |
| DIY Mentality | THRILL | 1 |
| Community Orientation | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
See Weddings audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Weddings have in United Kingdom?
Weddings has an estimated audience of 17,700,463 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Weddings fans?
68.0% of Weddings fans are female, 32.0% are male, with an average age of 44.4 years.
Which brands do Weddings fans like most?
Weddings fans show strongest brand affinity for Expensive Taste (3.03×), Leisure (1.54×), and Celebrity (1.6×) over the country average.
Where do Weddings fans live in United Kingdom?
Weddings fans in United Kingdom are most concentrated in England (reach 13,275,348), South East (reach 2,466,447), and North West (reach 2,344,672). These three regions account for the largest share of the active audience.
What other brands do Weddings fans also like?
Beyond Weddings itself, the audience over-indexes on Leisure (1.54×), Celebrity (1.6×), Child (1.5×), and Bride (2.75×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.