Pleasure Audience in United Kingdom
Pleasure has an estimated audience of 15,802,117 people in United Kingdom. 66.5% are female, 33.5% are male, average age 43.1. Top regions: England, South East, East of England. Top brand affinities: Hobby, Weddings, TUI, Aldi, WhatsApp.
The average Pleasure fan in United Kingdom is 43.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Hobby, Weddings, TUI, with strongest over-indexing on Hobby (2.06× the country average). Demographically, the Pleasure audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.1 |
| Estimated audience size | 15,802,117 |
Audience persona
The typical Pleasure fan in United Kingdom is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,851,588 | 1.11× |
| South East | 2,106,525 | 0.99× |
| East of England | 1,905,324 | 1.32× |
| Yorkshire and the Humber | 1,569,192 | 1.24× |
| Scotland | 1,294,445 | 0.91× |
| South West | 1,072,470 | 0.83× |
| Wales | 934,489 | 1.04× |
| West Midlands | 926,213 | 1.37× |
| East Midlands | 895,064 | 0.8× |
| North East | 656,258 | 1.07× |
| North West | 652,315 | 0.39× |
| Northern Ireland | 459,145 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 2.06× | Home & Garden |
| Weddings | 2.01× | Kids & Family |
| TUI | 1.74× | Travel & Leisure |
| Aldi | 1.55× | Shopping |
| 1.68× | Internet & Social Media | |
| Distilled beverage | 1.6× | Food & Beverages |
| Refrigerator | 1.93× | Home & Garden |
| Bored Panda | 3.17× | Internet & Social Media |
| TripAdvisor | 1.66× | Travel & Leisure |
| DeviantArt | 2.96× | Internet & Social Media |
| Volunteering | 1.62× | Politics & Society |
| Satire | 1.92× | Literature |
| Purchase discount | 2.77× | Shopping |
| Flightradar24 | 4.06× | Travel & Leisure |
| Patrick Swayze | 4.06× | Movies & TV |
| Mango | 2.83× | Shopping |
| Real property | 2× | Home & Garden |
| Mobile home | 1.78× | Cars & Mobility |
| Dentistry | 1.91× | Business & Career |
| Home business | 2.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.17 |
| Mindfulness | BALANCE | 1.06 |
| Creativity | OPEN | 1 |
| Luxury Orientation | PREMIUM | 1 |
| Convenience Orientation | PREMIUM | 1 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Record label audiences in United Kingdom
- Heavy metal music (13,050,760)
- Playlist (1,360,318)
- Made in France (860,731)
- Independent record label (629,886)
- Hit record (480,484)
Frequently asked questions
How many fans does Pleasure have in United Kingdom?
Pleasure has an estimated audience of 15,802,117 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Pleasure fans?
66.5% of Pleasure fans are female, 33.5% are male, with an average age of 43.1 years.
Which brands do Pleasure fans like most?
Pleasure fans show strongest brand affinity for Hobby (2.06×), Weddings (2.01×), and TUI (1.74×) over the country average.
Where do Pleasure fans live in United Kingdom?
Pleasure fans in United Kingdom are most concentrated in England (reach 11,851,588), South East (reach 2,106,525), and East of England (reach 1,905,324). These three regions account for the largest share of the active audience.
What other brands do Pleasure fans also like?
Beyond Pleasure itself, the audience over-indexes on Weddings (2.01×), TUI (1.74×), Aldi (1.55×), and WhatsApp (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.