A data profile of the people who buy, follow and care about Pleasure in United Kingdom — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 15,802,117 people in United Kingdom.
The average Pleasure fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (3.29× the country average).
Demographically, the Pleasure audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pleasure fan in United Kingdom is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Pleasure profile in United Kingdom.
66.5% are female, 33.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.1 |
| Estimated audience size | 15,802,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Pleasure audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
Where the Pleasure audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 1.33× | |
| 02 | East of England | ~2M | 1.27× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.20× | |
| 04 | England | ~12M | 1.11× | |
| 05 | North East | ~600K | 1.05× | |
| 06 | Wales | ~900K | 1.03× | |
| 07 | South East | ~2M | 0.99× | |
| 08 | Northern Ireland | ~500K | 0.96× | |
| 09 | Scotland | ~1.5M | 0.92× | |
| 10 | South West | ~1M | 0.87× | |
| 11 | East Midlands | ~1M | 0.87× | |
| 12 | North West | ~1M | 0.59× |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.06× | ||
| 02 | Adoption | Kids & Family | 3.32× | ||
| 03 | Wikipedia | Internet & Social Media | 3.29× | ||
| 04 | War film | Movies & TV | 3.29× | ||
| 05 | Sketch comedy | Movies & TV | 2.99× | ||
| 06 | Satire | Literature | 2.62× | ||
| 07 | Hobby | Home & Garden | 2.48× | ||
| 08 | Hot tub | Home & Garden | 2.48× | ||
| 09 | Fish and chips | Food & Beverages | 2.43× | ||
| 10 | Refrigerator | Home & Garden | 2.36× | ||
| 11 | Esso | Cars & Mobility | 2.35× | ||
| 12 | Mother's Day | Kids & Family | 2.35× | ||
| 13 | Mobile home | Cars & Mobility | 2.10× | ||
| 14 | Volunteering | Politics & Society | 2.07× | ||
| 15 | William Hill (bookmaker) | Games | 1.91× | ||
| 16 | Aldi | Shopping | 1.86× | ||
| 17 | Internet & Social Media | 1.86× | |||
| 18 | Distilled beverage | Food & Beverages | 1.82× | ||
| 19 | Kitchen | Home & Garden | 1.81× | ||
| 20 | Weddings | Kids & Family | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.17× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Sustainability | BALANCE | 0.90× |
Pleasure has an estimated audience of 15,802,117 people in United Kingdom, concentrated in England and South East.
66.5% of Pleasure fans are female, 33.5% are male, with an average age of 43.1 years.
Pleasure fans show strongest brand affinity for Wikipedia (3.29×), Hobby (2.48×), and Kitchen (1.81×) over the country average.
Pleasure fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2M), and East of England (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Pleasure itself, the audience over-indexes on Hobby (2.48×), Kitchen (1.81×), Aldi (1.86×), and Refrigerator (2.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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