Refrigerator Audience in United Kingdom
Refrigerator has an estimated audience of 9,328,785 people in United Kingdom. 64.0% are female, 36.0% are male, average age 47.2. Top regions: England, South East, East of England. Top brand affinities: Kitchen stove, Wickes, Toolstation, Bathroom, Leisure.
The average Refrigerator fan in United Kingdom is 47.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Kitchen stove, Wickes, Toolstation, with strongest over-indexing on Kitchen stove (4.49× the country average). Demographically, the Refrigerator audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Refrigerator fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 47.2 |
| Estimated audience size | 9,328,785 |
Audience persona
The typical Refrigerator fan in United Kingdom is more female, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen stove.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,996,589 | 1.07× |
| South East | 1,299,099 | 1.04× |
| East of England | 1,032,352 | 1.21× |
| Yorkshire and the Humber | 952,618 | 1.27× |
| Scotland | 826,222 | 0.98× |
| South West | 594,471 | 0.77× |
| West Midlands | 594,414 | 1.49× |
| East Midlands | 534,296 | 0.81× |
| Wales | 517,036 | 0.97× |
| North West | 430,488 | 0.43× |
| North East | 353,333 | 0.97× |
| Northern Ireland | 279,315 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen stove | 4.49× | Home & Garden |
| Wickes | 3.54× | Home & Garden |
| Toolstation | 3.22× | Home & Garden |
| Bathroom | 3.24× | Home & Garden |
| Leisure | 2.41× | Travel & Leisure |
| Refrigeration | 10.27× | Home & Garden |
| Lodging | 3.46× | Travel & Leisure |
| Microwave oven | 4.81× | Home & Garden |
| Premier Inn | 3.02× | Travel & Leisure |
| Daily Mirror | 2.71× | News |
| National Lottery (United Kingdom) | 2.98× | Games |
| Outline of food preparation | 7.7× | Food & Beverages |
| Halifax | 2.22× | Music & Radio |
| Daily Express | 2.47× | News |
| National Lottery | 2.98× | Games |
| Current events | 2.15× | Arts & Culture |
| Money | 2.34× | Business & Career |
| Holiday | 2.48× | Travel & Leisure |
| Garden | 2.24× | Home & Garden |
| Employment | 2.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.63 |
| Convenience Orientation | PREMIUM | 1.57 |
| Family Orientation | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.34 |
| Creativity | OPEN | 1.17 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
See Refrigerator audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Refrigerator have in United Kingdom?
Refrigerator has an estimated audience of 9,328,785 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Refrigerator fans?
64.0% of Refrigerator fans are female, 36.0% are male, with an average age of 47.2 years.
Which brands do Refrigerator fans like most?
Refrigerator fans show strongest brand affinity for Kitchen stove (4.49×), Wickes (3.54×), and Toolstation (3.22×) over the country average.
Where do Refrigerator fans live in United Kingdom?
Refrigerator fans in United Kingdom are most concentrated in England (reach 6,996,589), South East (reach 1,299,099), and East of England (reach 1,032,352). These three regions account for the largest share of the active audience.
What other brands do Refrigerator fans also like?
Beyond Refrigerator itself, the audience over-indexes on Wickes (3.54×), Toolstation (3.22×), Bathroom (3.24×), and Leisure (2.41×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.