A data profile of the people who buy, follow and care about Refrigerator in United Kingdom — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 9,328,785 people in United Kingdom.
The average Refrigerator fan in United Kingdom is 47.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Kitchen stove, Toolstation, Bathroom, with strongest over-indexing on Kitchen stove (4.49× the country average).
Demographically, the Refrigerator audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Refrigerator fan in United Kingdom is more female, around 47.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kitchen stove.
The key figures that characterise the Refrigerator profile in United Kingdom.
64.0% are female, 36.0% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 47.2 |
| Estimated audience size | 9,328,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Refrigerator audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
Where the Refrigerator audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.45× | |
| 02 | Yorkshire and the Humber | ~900K | 1.24× | |
| 03 | East of England | ~1M | 1.19× | |
| 04 | England | ~7M | 1.07× | |
| 05 | South East | ~1.5M | 1.03× | |
| 06 | Scotland | ~800K | 0.98× | |
| 07 | Wales | ~500K | 0.98× | |
| 08 | North East | ~400K | 0.98× | |
| 09 | Northern Ireland | ~300K | 0.98× | |
| 10 | East Midlands | ~600K | 0.86× | |
| 11 | South West | ~600K | 0.82× | |
| 12 | North West | ~600K | 0.57× |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigeration | Home & Garden | 10.27× | ||
| 02 | Outline of food preparation | Food & Beverages | 7.70× | ||
| 03 | Microwave oven | Home & Garden | 4.81× | ||
| 04 | Kitchen stove | Home & Garden | 4.49× | ||
| 05 | Lodging | Travel & Leisure | 3.46× | ||
| 06 | Bathroom | Home & Garden | 3.24× | ||
| 07 | Toolstation | Home & Garden | 3.22× | ||
| 08 | Household | Home & Garden | 3.13× | ||
| 09 | National Lottery (United Kingdom) | Games | 2.98× | ||
| 10 | National Lottery | Games | 2.98× | ||
| 11 | Daily Mirror | News | 2.71× | ||
| 12 | Bed | Home & Garden | 2.70× | ||
| 13 | Holiday | Travel & Leisure | 2.48× | ||
| 14 | Employment | Business & Career | 2.48× | ||
| 15 | Daily Express | News | 2.47× | ||
| 16 | Water | Food & Beverages | 2.47× | ||
| 17 | Leisure | Travel & Leisure | 2.41× | ||
| 18 | Money | Business & Career | 2.34× | ||
| 19 | Garden | Home & Garden | 2.24× | ||
| 20 | Current events | Arts & Culture | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.90× | |
| Spirituality | BALANCE | 1.85× | |
| Community Orientation | OPEN | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Mindfulness | BALANCE | 0.82× | |
| Risk Appetite | THRILL | 0.95× |
Refrigerator has an estimated audience of 9,328,785 people in United Kingdom, concentrated in England and South East.
64.0% of Refrigerator fans are female, 36.0% are male, with an average age of 47.2 years.
Refrigerator fans show strongest brand affinity for Kitchen stove (4.49×), Toolstation (3.22×), and Bathroom (3.24×) over the country average.
Refrigerator fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Refrigerator itself, the audience over-indexes on Toolstation (3.22×), Bathroom (3.24×), Leisure (2.41×), and Refrigeration (10.27×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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