A data profile of the people who buy, follow and care about Microwave oven in United Kingdom — modelled from more than twelve digital signal sources. Microwave oven has an estimated audience of 5,780,742 people in United Kingdom.
The average Microwave oven fan in United Kingdom is 47.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Microwave, Naked Wines, Kitchen stove, with strongest over-indexing on Microwave (17.89× the country average).
Demographically, the Microwave oven audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Microwave oven fan in United Kingdom is more female, around 47.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave.
The key figures that characterise the Microwave oven profile in United Kingdom.
65.0% are female, 35.0% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 47.5 |
| Estimated audience size | 5,780,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Microwave oven audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.1% |
| Brazil | 5.9% |
Where the Microwave oven audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~500K | 1.25× | |
| 02 | Wales | ~400K | 1.25× | |
| 03 | North West | ~800K | 1.22× | |
| 04 | South West | ~600K | 1.17× | |
| 05 | East of England | ~600K | 1.11× | |
| 06 | Scotland | ~600K | 1.08× | |
| 07 | South East | ~800K | 0.98× | |
| 08 | North East | ~200K | 0.95× | |
| 09 | Northern Ireland | ~200K | 0.94× | |
| 10 | Yorkshire and the Humber | ~400K | 0.80× | |
| 11 | Greater London | ~600K | 0.77× | |
| 12 | West Midlands | ~200K | 0.74× | |
| 13 | England | ~4M | 0.72× |
The strongest cross-interests of the Microwave oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave | Home & Garden | 17.89× | ||
| 02 | Citizen | Music & Radio | 17.74× | ||
| 03 | Lunch box | Home & Garden | 13.41× | ||
| 04 | Prepackaged meal | Food & Beverages | 11.43× | ||
| 05 | Naked Wines | Food & Beverages | 9.55× | ||
| 06 | Houseboat | Cars & Mobility | 6.61× | ||
| 07 | Kitchen stove | Home & Garden | 6.10× | ||
| 08 | Futon | Home & Garden | 6.06× | ||
| 09 | Cabinetry | Home & Garden | 5.72× | ||
| 10 | Frying pan | Home & Garden | 5.24× | ||
| 11 | Countertop | Home & Garden | 4.25× | ||
| 12 | Refrigerator | Home & Garden | 3.73× | ||
| 13 | Costco | Shopping | 2.97× | ||
| 14 | Toolstation | Home & Garden | 2.71× | ||
| 15 | National Lottery (Ireland) | Games | 2.66× | ||
| 16 | Scotland | Travel & Leisure | 2.56× | ||
| 17 | Mobile phones | Technology & Electronics | 2.32× | ||
| 18 | England | Travel & Leisure | 2.26× | ||
| 19 | Cuisine | Food & Beverages | 2.21× | ||
| 20 | London | Travel & Leisure | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.19× | |
| DIY Mentality | THRILL | 2.16× | |
| Need for Security | CONSERVATISM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.96× |
Microwave oven has an estimated audience of 5,780,742 people in United Kingdom, concentrated in England and South East.
65.0% of Microwave oven fans are female, 35.0% are male, with an average age of 47.5 years.
Microwave oven fans show strongest brand affinity for Microwave (17.89×), Naked Wines (9.55×), and Kitchen stove (6.1×) over the country average.
Microwave oven fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Microwave oven itself, the audience over-indexes on Naked Wines (9.55×), Kitchen stove (6.1×), Cabinetry (5.72×), and Prepackaged meal (11.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Microwave oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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