A data profile of the people who buy, follow and care about Frying pan in United Kingdom — modelled from more than twelve digital signal sources. Frying pan has an estimated audience of 3,837,816 people in United Kingdom.
The average Frying pan fan in United Kingdom is 48.3 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Cookware and bakeware, Non-stick surface, Grilling, with strongest over-indexing on Cookware and bakeware (3.6× the country average).
Demographically, the Frying pan audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Frying pan fan in United Kingdom is more female, around 48.3 years old, with strong Indulgence tendencies and a notable affinity for Cookware and bakeware.
The key figures that characterise the Frying pan profile in United Kingdom.
68.5% are female, 31.5% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 48.3 |
| Estimated audience size | 3,837,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 43% |
of the worldwide Frying pan audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.1% |
| Italy | 5.7% |
| United Kingdom | 5.3% |
Where the Frying pan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 2.11× | |
| 02 | Northern Ireland | ~200K | 1.61× | |
| 03 | Scotland | ~500K | 1.57× | |
| 04 | Yorkshire and the Humber | ~300K | 1.00× | |
| 05 | West Midlands | ~200K | 0.94× | |
| 06 | North East | ~100K | 0.82× | |
| 07 | South East | ~400K | 0.70× | |
| 08 | East Midlands | ~200K | 0.65× | |
| 09 | South West | ~200K | 0.64× | |
| 10 | East of England | ~200K | 0.60× | |
| 11 | North West | ~200K | 0.44× |
The strongest cross-interests of the Frying pan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pan frying | Food & Beverages | 10.30× | ||
| 02 | Non-stick surface | Home & Garden | 6.94× | ||
| 03 | Roast beef | Food & Beverages | 6.18× | ||
| 04 | Cookware and bakeware | Home & Garden | 3.60× | ||
| 05 | Roasting | Food & Beverages | 3.43× | ||
| 06 | Olive oil | Food & Beverages | 2.97× | ||
| 07 | Cuisine of the United States | Food & Beverages | 2.93× | ||
| 08 | Mexican cuisine | Food & Beverages | 2.48× | ||
| 09 | Grilling | Food & Beverages | 2.32× | ||
| 10 | Cookbook | Food & Beverages | 2.17× | ||
| 11 | Dish (food) | Food & Beverages | 2.02× | ||
| 12 | Beef | Food & Beverages | 1.95× | ||
| 13 | Steak | Food & Beverages | 1.88× | ||
| 14 | Naked Wines | Food & Beverages | 1.77× | ||
| 15 | Pork | Food & Beverages | 1.75× | ||
| 16 | Flour | Food & Beverages | 1.71× | ||
| 17 | Kitchen stove | Home & Garden | 1.67× | ||
| 18 | J. D. Williams | Shopping | 1.65× | ||
| 19 | Microwave oven | Home & Garden | 1.60× | ||
| 20 | Cream | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.19× | |
| Tradition | CONSERVATISM | 1.12× | |
| Convenience Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Early Adopter Mentality | POWER | 0.74× |
Frying pan has an estimated audience of 3,837,816 people in United Kingdom, concentrated in Scotland and Wales.
68.5% of Frying pan fans are female, 31.5% are male, with an average age of 48.3 years.
Frying pan fans show strongest brand affinity for Cookware and bakeware (3.6×), Non-stick surface (6.94×), and Grilling (2.32×) over the country average.
Frying pan fans in United Kingdom are most concentrated in Scotland (reach ~500K), Wales (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Frying pan itself, the audience over-indexes on Non-stick surface (6.94×), Grilling (2.32×), Pan frying (10.3×), and Roasting (3.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Frying pan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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