A data profile of the people who buy, follow and care about Cookware and bakeware in United Kingdom — modelled from more than twelve digital signal sources. Cookware and bakeware has an estimated audience of 7,041,143 people in United Kingdom.
The average Cookware and bakeware fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Kitchen, IKEA, Local food, with strongest over-indexing on Kitchen (1.69× the country average).
Demographically, the Cookware and bakeware audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cookware and bakeware fan in United Kingdom is more female, around 47.4 years old, with strong Indulgence tendencies and a notable affinity for Kitchen.
The key figures that characterise the Cookware and bakeware profile in United Kingdom.
66.7% are female, 33.3% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 47.4 |
| Estimated audience size | 7,041,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Cookware and bakeware audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 6.1% |
| Japan | 5.4% |
Where the Cookware and bakeware audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~300K | 1.06× | |
| 02 | Northern Ireland | ~200K | 1.05× | |
| 03 | East Midlands | ~500K | 1.04× | |
| 04 | Wales | ~400K | 1.03× | |
| 05 | South West | ~600K | 1.02× | |
| 06 | Scotland | ~600K | 0.98× | |
| 07 | Yorkshire and the Humber | ~600K | 0.98× | |
| 08 | South East | ~900K | 0.97× | |
| 09 | East of England | ~600K | 0.97× | |
| 10 | West Midlands | ~300K | 0.97× | |
| 11 | North West | ~700K | 0.94× | |
| 12 | England | ~4.5M | 0.69× |
The strongest cross-interests of the Cookware and bakeware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying pan | Home & Garden | 3.60× | ||
| 02 | Pandora | Fashion & Accessoires | 3.17× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.83× | ||
| 04 | Garden furniture | Home & Garden | 2.65× | ||
| 05 | Kitchenware | Home & Garden | 2.47× | ||
| 06 | Household goods | Home & Garden | 2.47× | ||
| 07 | Refrigerator | Home & Garden | 2.38× | ||
| 08 | Local food | Food & Beverages | 2.34× | ||
| 09 | Volunteering | Politics & Society | 2.01× | ||
| 10 | Organic food | Food & Beverages | 2.01× | ||
| 11 | IKEA | Home & Garden | 1.86× | ||
| 12 | Renovation | Home & Garden | 1.82× | ||
| 13 | Wikipedia | Internet & Social Media | 1.81× | ||
| 14 | Home Appliances | Home & Garden | 1.80× | ||
| 15 | TK Maxx | Shopping | 1.73× | ||
| 16 | Kitchen | Home & Garden | 1.69× | ||
| 17 | Hobby | Home & Garden | 1.58× | ||
| 18 | Aldi | Shopping | 1.56× | ||
| 19 | Supermarket | Shopping | 1.54× | ||
| 20 | Distilled beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.86× | |
| DIY Mentality | THRILL | 1.58× | |
| Quality Awareness | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Pet Ownership | JOY | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Cookware and bakeware has an estimated audience of 7,041,143 people in United Kingdom, concentrated in England and South East.
66.7% of Cookware and bakeware fans are female, 33.3% are male, with an average age of 47.4 years.
Cookware and bakeware fans show strongest brand affinity for Kitchen (1.69×), IKEA (1.86×), and Local food (2.34×) over the country average.
Cookware and bakeware fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cookware and bakeware itself, the audience over-indexes on IKEA (1.86×), Local food (2.34×), Garden furniture (2.65×), and Refrigerator (2.38×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cookware and bakeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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