Local food Audience in United Kingdom
Local food has an estimated audience of 9,854,206 people in United Kingdom. 62.6% are female, 37.4% are male, average age 45.0. Top regions: England, Greater London, South West. Top brand affinities: Cooking, Cookbook, Foodie, Organic farming, Culinary art.
The average Local food fan in United Kingdom is 45.0 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South West. Top brand affinities include Cooking, Cookbook, Foodie, with strongest over-indexing on Cooking (1.68× the country average). Demographically, the Local food audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Local food fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.0 |
| Estimated audience size | 9,854,206 |
Audience persona
The typical Local food fan in United Kingdom is more female, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Cooking.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,726,580 | 0.73× |
| Greater London | 1,385,372 | 1.08× |
| South West | 1,179,557 | 1.46× |
| Scotland | 1,155,961 | 1.3× |
| North West | 1,048,738 | 1× |
| South East | 1,019,361 | 0.77× |
| East Midlands | 985,584 | 1.42× |
| East of England | 828,856 | 0.92× |
| Yorkshire and the Humber | 727,331 | 0.92× |
| Wales | 699,725 | 1.24× |
| West Midlands | 303,843 | 0.72× |
| North East | 276,056 | 0.72× |
| Northern Ireland | 217,815 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cooking | 1.68× | Food & Beverages |
| Cookbook | 3.69× | Food & Beverages |
| Foodie | 2.54× | Food & Beverages |
| Organic farming | 3.52× | Food & Beverages |
| Culinary art | 3.02× | Arts & Culture |
| Newcast | 2.66× | Business & Career |
| Red wine | 5.09× | Food & Beverages |
| Waitrose | 1.98× | Shopping |
| Supply chain | 3.17× | Business & Career |
| Italian cuisine | 2.56× | Food & Beverages |
| Ryanair | 2.12× | Travel & Leisure |
| Wine & Spirits | 4.19× | Food & Beverages |
| Landscape design | 2.84× | Business & Career |
| Dinner | 2.53× | Food & Beverages |
| Self care | 2.42× | Health |
| Alcoholic beverages | 1.52× | Food & Beverages |
| Organic product | 3.25× | Food & Beverages |
| Organic food | 2.22× | Food & Beverages |
| Vegetarian cuisine | 2.99× | Food & Beverages |
| Health & wellness | 1.84× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Indulgence | JOY | 1.83 |
| DIY Mentality | THRILL | 1.66 |
| Design Affinity | PREMIUM | 1.66 |
| Luxury Orientation | PREMIUM | 1.6 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
See Local food audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Local food have in United Kingdom?
Local food has an estimated audience of 9,854,206 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Local food fans?
62.6% of Local food fans are female, 37.4% are male, with an average age of 45.0 years.
Which brands do Local food fans like most?
Local food fans show strongest brand affinity for Cooking (1.68×), Cookbook (3.69×), and Foodie (2.54×) over the country average.
Where do Local food fans live in United Kingdom?
Local food fans in United Kingdom are most concentrated in England (reach 6,726,580), Greater London (reach 1,385,372), and South West (reach 1,179,557). These three regions account for the largest share of the active audience.
What other brands do Local food fans also like?
Beyond Local food itself, the audience over-indexes on Cookbook (3.69×), Foodie (2.54×), Organic farming (3.52×), and Culinary art (3.02×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.