Health & wellness Audience in United Kingdom
Health & wellness has an estimated audience of 16,716,492 people in United Kingdom. 64.0% are female, 36.0% are male, average age 45.2. Top regions: South East, North West, South West. Top brand affinities: Purchase discount, Luxury yacht, Expensive Taste, TUI, Costco.
The average Health & wellness fan in United Kingdom is 45.2 years old, more female, and lives primarily in South East. The audience is concentrated in South East, North West, South West. Top brand affinities include Purchase discount, Luxury yacht, Expensive Taste, with strongest over-indexing on Purchase discount (3.74× the country average). Demographically, the Health & wellness audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Health & wellness fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 45.2 |
| Estimated audience size | 16,716,492 |
Audience persona
The typical Health & wellness fan in United Kingdom is more female, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Purchase discount.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 2,507,399 | 1.12× |
| North West | 1,582,159 | 0.89× |
| South West | 1,527,410 | 1.11× |
| Yorkshire and the Humber | 1,342,242 | 1× |
| East Midlands | 1,163,002 | 0.99× |
| East of England | 1,159,183 | 0.76× |
| North East | 806,617 | 1.24× |
| West Midlands | 644,484 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Purchase discount | 3.74× | Shopping |
| Luxury yacht | 3.07× | Travel & Leisure |
| Expensive Taste | 2.42× | Business & Career |
| TUI | 1.65× | Travel & Leisure |
| Costco | 1.84× | Shopping |
| Home business | 3.42× | Business & Career |
| DeviantArt | 3.15× | Internet & Social Media |
| Organic food | 1.72× | Food & Beverages |
| Ocado | 1.85× | Shopping |
| Christmas Gift | 3.76× | Kids & Family |
| La Roche-Posay | 4.31× | Beauty & Wellness |
| Local food | 1.71× | Food & Beverages |
| Mango | 3.05× | Shopping |
| Gymshark | 2.08× | Sports |
| Love & Sex | 3.84× | Kids & Family |
| Natural foods | 2.78× | Food & Beverages |
| Longchamp | 3.71× | Fashion & Accessoires |
| Meditation | 1.57× | Health |
| Personal trainer | 1.71× | Sports |
| Anti-aging cream | 1.8× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.33 |
| Mindfulness | BALANCE | 1.29 |
| Travelling | THRILL | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
See Health & wellness audiences in other countries
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Health & wellness have in United Kingdom?
Health & wellness has an estimated audience of 16,716,492 people in United Kingdom, concentrated in South East and North West.
What is the gender split and age of Health & wellness fans?
64.0% of Health & wellness fans are female, 36.0% are male, with an average age of 45.2 years.
Which brands do Health & wellness fans like most?
Health & wellness fans show strongest brand affinity for Purchase discount (3.74×), Luxury yacht (3.07×), and Expensive Taste (2.42×) over the country average.
Where do Health & wellness fans live in United Kingdom?
Health & wellness fans in United Kingdom are most concentrated in South East (reach 2,507,399), North West (reach 1,582,159), and South West (reach 1,527,410). These three regions account for the largest share of the active audience.
What other brands do Health & wellness fans also like?
Beyond Health & wellness itself, the audience over-indexes on Luxury yacht (3.07×), Expensive Taste (2.42×), TUI (1.65×), and Costco (1.84×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.