A data profile of the people who buy, follow and care about Health & wellness in United Kingdom — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 16,716,492 people in United Kingdom.
The average Health & wellness fan in United Kingdom is 45.2 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Organic food, Local food, Philanthropy, with strongest over-indexing on Organic food (2.03× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Health & wellness fan in United Kingdom is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Health & wellness profile in United Kingdom.
64.0% are female, 36.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 45.2 |
| Estimated audience size | 16,716,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Health & wellness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
Where the Health & wellness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~2.5M | 1.04× | |
| 02 | North East | ~700K | 1.03× | |
| 03 | South West | ~1.5M | 1.02× | |
| 04 | Yorkshire and the Humber | ~1.5M | 1.00× | |
| 05 | East Midlands | ~1M | 1.00× | |
| 06 | North West | ~1.5M | 0.98× | |
| 07 | West Midlands | ~700K | 0.97× | |
| 08 | East of England | ~1.5M | 0.96× |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural foods | Food & Beverages | 2.61× | ||
| 02 | MyFitnessPal | Sports | 2.55× | ||
| 03 | Aerobics | Sports | 2.44× | ||
| 04 | Fast casual restaurants | Food & Beverages | 2.11× | ||
| 05 | Child development | Business & Career | 2.05× | ||
| 06 | Organic food | Food & Beverages | 2.03× | ||
| 07 | Gluten-free diet | Food & Beverages | 2.01× | ||
| 08 | Gymshark | Sports | 1.98× | ||
| 09 | Local food | Food & Beverages | 1.84× | ||
| 10 | Philanthropy | Arts & Culture | 1.81× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.71× | ||
| 12 | Personal trainer | Sports | 1.69× | ||
| 13 | Mindfulness | Health | 1.65× | ||
| 14 | Self-love | Health | 1.64× | ||
| 15 | Ocado | Shopping | 1.62× | ||
| 16 | Meditation | Health | 1.61× | ||
| 17 | Innovation | Business & Career | 1.57× | ||
| 18 | Department store | Shopping | 1.56× | ||
| 19 | Property finder | Home & Garden | 1.55× | ||
| 20 | Pet store | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Indulgence | JOY | 1.38× | |
| Sports Activity | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.93× | |
| Tradition | CONSERVATISM | 0.95× |
Health & wellness has an estimated audience of 16,716,492 people in United Kingdom, concentrated in South East and North West.
64.0% of Health & wellness fans are female, 36.0% are male, with an average age of 45.2 years.
Health & wellness fans show strongest brand affinity for Organic food (2.03×), Local food (1.84×), and Philanthropy (1.81×) over the country average.
Health & wellness fans in United Kingdom are most concentrated in South East (reach ~2.5M), North West (reach ~1.5M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Health & wellness itself, the audience over-indexes on Local food (1.84×), Philanthropy (1.81×), Gymshark (1.98×), and Ocado (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.