A data profile of the people who buy, follow and care about Gymshark in United Kingdom — modelled from more than twelve digital signal sources. Gymshark has an estimated audience of 6,546,566 people in United Kingdom.
The average Gymshark fan in United Kingdom is 36.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Men's Fitness, Strength training, Self care, with strongest over-indexing on Men's Fitness (3.95× the country average).
Demographically, the Gymshark audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gymshark fan in United Kingdom is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Men's Fitness.
The key figures that characterise the Gymshark profile in United Kingdom.
58.4% are female, 41.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 36.2 |
| Estimated audience size | 6,546,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Gymshark audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 15.5% |
| Germany | 6.6% |
Where the Gymshark audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.47× | |
| 02 | Yorkshire and the Humber | ~700K | 1.25× | |
| 03 | Northern Ireland | ~200K | 1.22× | |
| 04 | North East | ~300K | 1.21× | |
| 05 | Wales | ~400K | 1.17× | |
| 06 | South East | ~900K | 1.02× | |
| 07 | Scotland | ~600K | 0.94× | |
| 08 | South West | ~500K | 0.86× | |
| 09 | East Midlands | ~400K | 0.82× | |
| 10 | East of England | ~500K | 0.79× | |
| 11 | England | ~4M | 0.68× | |
| 12 | North West | ~400K | 0.58× |
The strongest cross-interests of the Gymshark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossfit Training | Sports | 4.40× | ||
| 02 | Yoga pants | Fashion & Accessoires | 4.13× | ||
| 03 | Men's Fitness | Sports | 3.95× | ||
| 04 | Muscle & Fitness | Sports | 3.21× | ||
| 05 | Strength training | Sports | 2.72× | ||
| 06 | Self care | Health | 2.64× | ||
| 07 | Urban Outfitters | Shopping | 2.55× | ||
| 08 | Mounjaro | Health | 2.32× | ||
| 09 | Weight training | Sports | 2.15× | ||
| 10 | Newcast | Business & Career | 2.06× | ||
| 11 | River Island | Fashion & Accessoires | 2.05× | ||
| 12 | Health & wellness | Health | 1.98× | ||
| 13 | Outdoor enthusiast | Sports | 1.98× | ||
| 14 | Manchester City F.C. | Sports | 1.96× | ||
| 15 | New Look | Fashion & Accessoires | 1.91× | ||
| 16 | Primark | Shopping | 1.82× | ||
| 17 | H&M | Shopping | 1.81× | ||
| 18 | Superman | Movies & TV | 1.61× | ||
| 19 | Wembley Stadium | Sports | 1.59× | ||
| 20 | Waitrose | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.39× | |
| Mindfulness | BALANCE | 1.34× | |
| Sports Activity | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Community Orientation | OPEN | 0.74× |
Gymshark's target market in United Kingdom covers an estimated 6,546,566 people, concentrated in England and South East.
58.4% of the Gymshark audience are female, 41.6% are male, with an average age of 36.2 years.
Gymshark fans show strongest brand affinity for Men's Fitness (3.95×), Strength training (2.72×), and Self care (2.64×) over the country average.
Gymshark fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~900K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Gymshark itself, the audience over-indexes on Strength training (2.72×), Self care (2.64×), Health & wellness (1.98×), and Manchester City F.C. (1.96×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gymshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.