Crossfit Training Audience in United Kingdom
Crossfit Training has an estimated audience of 2,423,317 people in United Kingdom. 43.4% are female, 56.6% are male, average age 35.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Bioderma, Fitness First, Gymshark, High-intensity interval training, Livemusic.
The average Crossfit Training fan in United Kingdom is 35.1 years old, more male, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Bioderma, Fitness First, Gymshark, with strongest over-indexing on Bioderma (15.62× the country average). Demographically, the Crossfit Training audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Crossfit Training fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 35.1 |
| Estimated audience size | 2,423,317 |
Audience persona
The typical Crossfit Training fan in United Kingdom is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bioderma.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,817,488 | 1.24× |
| South East | 344,521 | 1.06× |
| Yorkshire and the Humber | 257,607 | 1.32× |
| East of England | 190,692 | 0.86× |
| Scotland | 188,187 | 0.86× |
| South West | 180,336 | 0.91× |
| Wales | 149,885 | 1.08× |
| East Midlands | 144,329 | 0.85× |
| West Midlands | 142,690 | 1.37× |
| North West | 131,718 | 0.51× |
| North East | 105,922 | 1.12× |
| Northern Ireland | 60,609 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioderma | 15.62× | Beauty & Wellness |
| Fitness First | 14.08× | Sports |
| Gymshark | 5.28× | Sports |
| High-intensity interval training | 7.27× | Sports |
| Livemusic | 4.52× | Music & Radio |
| Kitchenware | 4.4× | Home & Garden |
| La Roche-Posay | 9.26× | Beauty & Wellness |
| TikTok | 2.43× | Internet & Social Media |
| Fitness and figure competition | 6.46× | Sports |
| Manchester United F.C. | 1.82× | Sports |
| Natural foods | 5.83× | Food & Beverages |
| Do it yourself (DIY) | 2.26× | Home & Garden |
| Female bodybuilding | 6.71× | Sports |
| Travel Blogger | 7.99× | Travel & Leisure |
| Renovation | 2.34× | Home & Garden |
| CrossFit | 3.67× | Sports |
| Manchester City F.C. | 2.17× | Sports |
| Workwear | 4.15× | Fashion & Accessoires |
| Superman | 1.81× | Movies & TV |
| Local food | 2.48× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.82 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Sports Activity | POWER | 1.74 |
| DIY Mentality | THRILL | 1.65 |
| Risk Appetite | THRILL | 1.54 |
| Travelling | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Germany | 7.8% |
| Japan | 6.2% |
See Crossfit Training audiences in other countries
More Sports audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Crossfit Training have in United Kingdom?
Crossfit Training has an estimated audience of 2,423,317 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Crossfit Training fans?
43.4% of Crossfit Training fans are female, 56.6% are male, with an average age of 35.1 years.
Which brands do Crossfit Training fans like most?
Crossfit Training fans show strongest brand affinity for Bioderma (15.62×), Fitness First (14.08×), and Gymshark (5.28×) over the country average.
Where do Crossfit Training fans live in United Kingdom?
Crossfit Training fans in United Kingdom are most concentrated in England (reach 1,817,488), South East (reach 344,521), and Yorkshire and the Humber (reach 257,607). These three regions account for the largest share of the active audience.
What other brands do Crossfit Training fans also like?
Beyond Crossfit Training itself, the audience over-indexes on Fitness First (14.08×), Gymshark (5.28×), High-intensity interval training (7.27×), and Livemusic (4.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Crossfit Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.