For Sponsorship Managers at Brands

Know what a sponsorship is worth —
before you sign.

Operationalize your own target segments, find the rights holders that actually reach them, and measure real impact against your competitors.

Trusted by SPORTFIVE · GERMAN & ITALIAN FOOTBALL FEDERATIONS
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The Status Quo

Gut feeling decides
million-euro sponsorships.

Sponsorship decisions are still made on gross reach, media kits and personal preference. The question that matters — does this property reach our target segments, and what is it worth to us? — goes unanswered until the deal is already signed.

That is why Rascasse evaluates sponsorships on real audience behavior — measured against your own strategic segments, not against an average customer.

Stop buying reach. Start buying fit.

Everything a brand sponsorship manager needs — with data behind it.

One Platform, Five Jobs
01
Operationalize segments
Your strategic target segments become real, measurable audiences.
02
Know your audience
360° picture of your brand’s fans: interests, demographics, geography.
03
Find rights holders
100,000+ properties across sport, music and events, ranked by fit.
04
Match segment × property
See which sponsorship fits which segment best.
05
Prove ROI
Search and social impact, benchmarked against your competitors.
All screenshots below show our demo brand Voltaro and its strategy segments — a fictional brand, real platform, real data mechanics.
Use Case 1 · Operationalize Your Segments

Your strategy segments, turned into measurable audiences.

Every brand has strategic target segments — but they live in strategy decks, not in data. Rascasse operationalizes your segmentation: each segment becomes a real, measurable audience with size, demographics, interests and regional distribution, built from behavioral signals instead of survey quotas.

From then on, every sponsorship question is answered per segment — not for an average customer who doesn’t exist.

Operationalized Segment — Voltaro · Urban Progressives
The operationalized strategy segment Urban Progressives as a measurable audience with size, trend and demographics

⚠ Illustrative example — fictitious data for demonstration only

What you see: the strategy segment “Urban Progressives” of our demo brand Voltaro as a real audience — 7.9M people in Germany, with search trend, seasonality, gender split, average age and top interests. Two more segments — Established Families and Weekend Adventurers — were operationalized the same way.

Use Case 2 · Know Your Audience

Who is actually into your brand.

Interests, demographics and geography of the people who engage with your brand — from 500,000+ data points across 200+ countries. The baseline every sponsorship decision is measured against.

Audience Composition — Voltaro
Ranked interest profile of the Voltaro brand audience with overlap, affinity score and search trend per data point

⚠ Illustrative example — fictitious data for demonstration only

What you see: the ranked interest profile of the Voltaro audience — each data point with overlap, affinity score, demographics and search trend.

Use Case 3 · Find Rights Holders

100,000+ properties.
Ranked for your segment.

100,000+
sponsorship properties — clubs, leagues, festivals, events and formats, ranked by Property Score for the exact segment you select.
3
sponsoring worlds in the Rights Holder Explorer — sport, music and movies — with your audience’s affinity mapped across all of them.
1 score
per property — affinity × overlap × growth — so a World Cup and a boutique festival become comparable.

Scope and intent presets — global, national, regional; endemic or surprising — narrow the field in one click.

Rights Holder Discovery — Voltaro · Urban Progressives
Rights Holder Discovery ranking 100,000+ sponsorship properties by Property Score for the Urban Progressives segment

⚠ Illustrative example — fictitious data for demonstration only

Property Score
Affinity × overlap × growth, 0–100 — the default ranking of all 6,526 matches.
Segment lens
The ranking is computed for the segment you select — not for a brand average.
Beyond sports
Festivals, music and event formats rank alongside clubs and leagues.
Use Case 3 · Explore the Market

Three sponsoring worlds, one map.

The Rights Holder Explorer maps your audience’s affinity across sport, music and movies. Click into any wheel to drill from world to discipline to individual property.

Rights Holder Explorer — Voltaro
Rights Holder Explorer sunburst mapping Voltaro audience affinity across the sponsoring worlds sport, music and movies

⚠ Illustrative example — fictitious data for demonstration only

What you see: Voltaro’s sponsoring affinity across the three worlds — average affinity per world, reach per world, and every discipline and genre as a drillable segment.

Which properties fit your segments?

30 minutes, your brand and your segments as the live example.

Book a demo See pricing
Use Case 4 · Match Segment × Property

Same brand, different segment — different shortlist.

Run the discovery once per segment and the shortlists diverge: Urban Progressives over-index on festivals and basketball, Established Families on family entertainment and regional clubs. That difference is exactly what buying fit — instead of gross reach — looks like.

Rights Holder Discovery — Voltaro · Established Families
The same Rights Holder Discovery run for the Established Families segment, producing a different top list

⚠ Illustrative example — fictitious data for demonstration only

What you see: the same discovery, run for the Established Families segment in Germany — a visibly different top list than for Urban Progressives.

Segment Logic

“One property never fits all segments. Now you can see which one it fits — before the negotiation.”

Per-segment shortlists turn sponsorship from a brand bet into a portfolio decision.

Use Case 5 · Prove ROI

Measure the sponsorship like an investment.

Do fans search for your brand? Follow it on TikTok and Instagram? Rascasse measures monthly, before / during / after the deal, down to the individual matchday — always benchmarked against your competitors, so seasonality and category trends are stripped out.

The same data tells you when to refresh the activation mid-season — and gives your CFO the renewal argument in one sentence.

Open the live sample report →

Sponsor Impact — Live Report
Share-of-search development of a sponsor before, during and after the sponsorship, benchmarked against competitors

⚠ Illustrative example — fictitious data for demonstration only

What you see: the sponsor detail from the live impact report — +36.6% search volume year over year and the monthly trend versus the two biggest competitors, with a season-start marker.

Matchday Drill-Down
Matchday-level analysis with placebo test showing on which game days sponsor interest peaked

⚠ Illustrative example — fictitious data for demonstration only

What you see: weekday-controlled search lift across all 54 matches of the season — including a placebo test against non-sponsoring competitors as the control group. A lift only counts as a sponsoring effect if the control group doesn’t spike too.

Budget Argument

“Search interest in our brand grew measurably among the fans — while our competitors stayed flat.”

That is the sentence that wins the internal budget discussion — and it comes straight out of the report.

Built for your workflow.

Delivery

MCP access

Rascasse plugs straight into your AI stack via MCP: ask Claude or your own copilot for audience overlaps, segment fits or property scores — and get live data back, no dashboard required.

Batch PPT in your colors

Every chart exports to PowerPoint in your corporate design — complete decks generated in one batch run, not hundreds of manual downloads.

CSV, XLS & PNG

Raw exports behind every chart for your BI stack and your own slides — the same numbers everywhere.

Why Rascasse

Most sponsorship tools measure something else.

Exposure trackers, panels, listening platforms and follower stats each measure something — just not whether a property’s audience contains your customers.

GDPR by design No integration project First report in week one 200+ countries
Logo tracking

measures visibility. We measure effect.

Exposure tools count the seconds a logo was on screen. We show whether anyone actually cared — searched, followed, engaged.

Panels & surveys

ask a sample. We measure behavior at scale.

Modeled full coverage from real behavioral signals instead of what a few thousand respondents say they do.

Social listening

shows conversations. Not your audience.

Knowing what is being talked about is not the same as knowing who your fans are, what they buy, and which brands they love.

Follower statistics

show who follows you. Not who your audience is.

Your commercial audience is bigger than your follower base — and only the audience itself can be matched against 50,000+ sponsor brands.

The other side of the table already works this way.

SPORTFIVE and the German and Italian football federations use Rascasse audience data to sell sponsorships. The same data is available to brands — to buy them smart. Explore the anonymized live sample report to see what sponsorship impact measurement looks like, no NDA required.

Open the sample report See case studies
FAQ

The questions that otherwise land in the sales call.

Yes. Rascasse works with aggregated behavioral data — no personal data, no tracking of your own fans, no cookies on your properties. GDPR by design.
No — your segmentation is the input, not the casualty. Rascasse operationalizes your existing segments into measurable audiences. The strategy language stays; it just becomes actionable in sponsorship decisions.
Properties already in the database are ranked instantly against your segments. A missing property or brand is onboarded within 24 hours.
Yes. The same audience and overlap analysis works for culture, music, festivals, venues and events — wherever an audience can be measured, sponsorship value can be proven.
Rascasse is available as a subscription or as a one-off project. Packages and pricing models are published openly on our pricing page — so you can qualify the budget before the first call.