A data profile of the people who buy, follow and care about Muscle & Fitness in United Kingdom — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 6,028,936 people in United Kingdom.
The average Muscle & Fitness fan in United Kingdom is 38.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Livemusic, Fitness and figure competition, Female bodybuilding, with strongest over-indexing on Livemusic (4.29× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Muscle & Fitness fan in United Kingdom is balanced, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Livemusic.
The key figures that characterise the Muscle & Fitness profile in United Kingdom.
48.8% are female, 51.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 38.9 |
| Estimated audience size | 6,028,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Muscle & Fitness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
Where the Muscle & Fitness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.49× | |
| 02 | England | ~4.5M | 1.17× | |
| 03 | Wales | ~400K | 1.09× | |
| 04 | North East | ~200K | 1.03× | |
| 05 | South West | ~500K | 1.00× | |
| 06 | East of England | ~500K | 0.98× | |
| 07 | Yorkshire and the Humber | ~500K | 0.98× | |
| 08 | East Midlands | ~400K | 0.96× | |
| 09 | Northern Ireland | ~200K | 0.96× | |
| 10 | Scotland | ~500K | 0.93× | |
| 11 | South East | ~700K | 0.92× | |
| 12 | North West | ~600K | 0.88× |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Female bodybuilding | Sports | 6.56× | ||
| 02 | Fitness and figure competition | Sports | 6.29× | ||
| 03 | Natural foods | Food & Beverages | 4.76× | ||
| 04 | Livemusic | Music & Radio | 4.29× | ||
| 05 | High-intensity interval training | Sports | 3.71× | ||
| 06 | MyFitnessPal | Sports | 3.68× | ||
| 07 | Aerobics | Sports | 3.42× | ||
| 08 | Gymshark | Sports | 3.21× | ||
| 09 | Property finder | Home & Garden | 2.84× | ||
| 10 | Personal trainer | Sports | 2.54× | ||
| 11 | Self-love | Health | 2.38× | ||
| 12 | Local food | Food & Beverages | 2.28× | ||
| 13 | Digital photography | Business & Career | 2.24× | ||
| 14 | Philanthropy | Arts & Culture | 2.07× | ||
| 15 | Batman | Movies & TV | 2.04× | ||
| 16 | TikTok | Internet & Social Media | 1.90× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.82× | ||
| 18 | Dunelm | Home & Garden | 1.65× | ||
| 19 | Superman | Movies & TV | 1.58× | ||
| 20 | Primark | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.93× | |
| Patriotism | CONSERVATISM | 1.93× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.74× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.85× |
Muscle & Fitness has an estimated audience of 6,028,936 people in United Kingdom, concentrated in England and South East.
48.8% of Muscle & Fitness fans are female, 51.2% are male, with an average age of 38.9 years.
Muscle & Fitness fans show strongest brand affinity for Livemusic (4.29×), Fitness and figure competition (6.29×), and Female bodybuilding (6.56×) over the country average.
Muscle & Fitness fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Muscle & Fitness itself, the audience over-indexes on Fitness and figure competition (6.29×), Female bodybuilding (6.56×), Natural foods (4.76×), and TikTok (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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