A data profile of the people who buy, follow and care about Muscle & Fitness in Spain — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 4,143,639 people in Spain.
Muscle & Fitness has an estimated audience of 4,143,639 people in Spain. 47.7% are female, 52.3% are male, average age 40.2. Top brand affinities: High-intensity interval training, Physical fitness, Natural foods, Personal trainer, Self-love.
Top brand affinities include High-intensity interval training, Physical fitness, Natural foods, with strongest over-indexing on High-intensity interval training (9.21× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Travelling.
The typical Muscle & Fitness fan in Spain is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the Muscle & Fitness profile in Spain.
47.7% are female, 52.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.2 |
| Estimated audience size | 4,143,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Muscle & Fitness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein Shake | Food & Beverages | 10.33× | ||
| 02 | High-intensity interval training | Sports | 9.21× | ||
| 03 | Natural foods | Food & Beverages | 3.97× | ||
| 04 | Personal trainer | Sports | 3.94× | ||
| 05 | Half marathon | Sports | 3.83× | ||
| 06 | Paleolithic diet | Health | 3.00× | ||
| 07 | Local food | Food & Beverages | 2.51× | ||
| 08 | Self-love | Health | 2.48× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 2.47× | ||
| 10 | Volunteering | Politics & Society | 2.40× | ||
| 11 | Travel photography | Technology & Electronics | 1.91× | ||
| 12 | Music festivals | Music & Radio | 1.80× | ||
| 13 | Modern art | Arts & Culture | 1.79× | ||
| 14 | Track and field | Sports | 1.77× | ||
| 15 | Physical fitness | Sports | 1.76× | ||
| 16 | Self-awareness | Health | 1.71× | ||
| 17 | Innovation | Business & Career | 1.69× | ||
| 18 | Telecinco | Movies & TV | 1.64× | ||
| 19 | Superman | Movies & TV | 1.59× | ||
| 20 | TikTok | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.44× | |
| Travelling | THRILL | 1.44× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Community Orientation | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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