A data profile of the people who buy, follow and care about Muscle & Fitness in India — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 5,353,025 people in India.
Muscle & Fitness has an estimated audience of 5,353,025 people in India. 46.6% are female, 53.4% are male, average age 31.9. Top brand affinities: Superman, Nutrient, Cash on delivery, Gemstone, Personal trainer.
Top brand affinities include Superman, Nutrient, Cash on delivery, with strongest over-indexing on Superman (1.6× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Muscle & Fitness fan in India is balanced, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Muscle & Fitness profile in India.
46.6% are female, 53.4% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 31.9 |
| Estimated audience size | 5,353,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 39% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Muscle & Fitness audience comes from India.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet Coke | Food & Beverages | 4.26× | ||
| 02 | Personal trainer | Sports | 3.36× | ||
| 03 | Forex Online Trading | Business & Career | 3.11× | ||
| 04 | Drop shipping | Shopping | 2.31× | ||
| 05 | International education | Business & Career | 2.17× | ||
| 06 | Weaving | Fashion & Accessoires | 2.02× | ||
| 07 | Jewellery store | Fashion & Accessoires | 2.01× | ||
| 08 | Cash on delivery | Business & Career | 1.90× | ||
| 09 | Gemstone | Fashion & Accessoires | 1.89× | ||
| 10 | Nutrient | Food & Beverages | 1.87× | ||
| 11 | Tanishq | Fashion & Accessoires | 1.84× | ||
| 12 | Skirt | Fashion & Accessoires | 1.80× | ||
| 13 | HDFC Bank | Business & Career | 1.76× | ||
| 14 | Party dress | Fashion & Accessoires | 1.72× | ||
| 15 | Embroidery | Home & Garden | 1.70× | ||
| 16 | Casino games | Games | 1.65× | ||
| 17 | Superman | Movies & TV | 1.60× | ||
| 18 | Amitabh Bachchan | Movies & TV | 1.53× | ||
| 19 | Engagement ring | Fashion & Accessoires | 1.52× | ||
| 20 | Earring | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Luxury Orientation | PREMIUM | 1.52× | |
| Pet Ownership | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.42× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Creativity | OPEN | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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