Rascasse Audience Intelligence

Jewellery store Audience in India

A data profile of the people who buy, follow and care about Jewellery store in India — modelled from more than twelve digital signal sources. Jewellery store has an estimated audience of 6,177,577 people in India.

The average Jewellery store fan in India is 30.1 years old, balanced, and lives primarily in Gujarat.

The audience is concentrated in Gujarat, Maharashtra, Karnataka.

Top brand affinities include Tamil language, Sari, Serial (podcast), with strongest over-indexing on Tamil language (2.08× the country average).

Demographically, the Jewellery store audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Jewellery store fan in India is balanced, around 30.1 years old, with strong Quality Awareness tendencies and a notable affinity for Tamil language.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Jewellery store profile in India.

Audience size
6.2M
in India
Gender
49.1%
50.9% male
Age
30.1
average years
Country rank
#883
Touchpoint in India
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jewellery store fans

49.1% are female, 50.9% are male, average age 30.1.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Jewellery store audience in India
MetricValue
Female49.1%
Male50.9%
Average age30.1
Estimated audience size6,177,577
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Jewellery store audience in India
Age bracketShare%
16-1939%
20-2932%
30-3915%
40-499%
50+6%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Jewellery store audience comes from India.

Worldwide audience distribution share by country for Jewellery store
CountryShare
India20.9%
United States17.8%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewellery store audience in India is strongest.

Fig. 05

Top regions by affinity

Jewellery store fans by region: top regions in India
#RegionReachAffinity×
01Gujarat~800K4.59×
02Karnataka~300K2.01×
03Goa~10K1.98×
04Tamil Nadu~300K1.70×
05Maharashtra~500K1.69×
06Rajasthan~200K1.14×
07Chhattisgarh~40K1.06×
08Andhra Pradesh~80K1.04×
09Telangana~90K0.99×
10Sikkim~3K0.95×
11West Bengal~200K0.93×
12Mizoram~4K0.91×
13Arunachal Pradesh~3K0.91×
14Odisha~60K0.90×
15Nagaland~4K0.89×
16Punjab (region)~70K0.88×
17Haryana~70K0.88×
18Kerala~80K0.87×
19Manipur~7K0.86×
20Uttarakhand~30K0.85×
21Meghalaya~5K0.85×
22Assam~50K0.83×
23Jharkhand~40K0.82×
24Tripura~7K0.81×
25Madhya Pradesh~90K0.74×
26Himachal Pradesh~20K0.70×
27Uttar Pradesh~200K0.68×
28Jammu and Kashmir~20K0.60×
29Bihar~60K0.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jewellery store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jewellery store audience
#·InterestCategoryAffinity×
01Wedding receptionKids & Family2.22×
02Cash on deliveryBusiness & Career2.18×
03Pakistani clothingFashion & Accessoires2.16×
04Party dressFashion & Accessoires2.13×
05Telugu languagePolitics & Society2.12×
06Suit (clothing)Fashion & Accessoires2.12×
07NutrientFood & Beverages2.11×
08Tamil languagePolitics & Society2.08×
09Shalwar kameezFashion & Accessoires2.08×
10SariFashion & Accessoires2.00×
11Serial (podcast)Music & Radio2.00×
12hotstarMovies & TV2.00×
13ChennaiTravel & Leisure1.93×
14Tamil cinemaMovies & TV1.80×
15Option (finance)Business & Career1.79×
16FlipkartShopping1.62×
17Rajasthan RoyalsSports1.58×
18CuisineFood & Beverages1.54×
19Chennai Super KingsSports1.52×
20Cinema of IndiaMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewellery store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Jewellery store audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.35×
Healthy LifestyleBALANCE1.34×
IndulgenceJOY1.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Jewellery store audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Price SensitivityPREMIUM0.89×
SustainabilityBALANCE0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Jewellery store have in India?

Jewellery store has an estimated audience of 6,177,577 people in India, concentrated in Gujarat and Maharashtra.

02

What is the gender split and age of Jewellery store fans?

49.1% of Jewellery store fans are female, 50.9% are male, with an average age of 30.1 years.

03

Which brands do Jewellery store fans like most?

Jewellery store fans show strongest brand affinity for Tamil language (2.08×), Sari (2×), and Serial (podcast) (2×) over the country average.

04

Where do Jewellery store fans live in India?

Jewellery store fans in India are most concentrated in Gujarat (reach ~800K), Maharashtra (reach ~500K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jewellery store fans also like?

Beyond Jewellery store itself, the audience over-indexes on Sari (2×), Serial (podcast) (2×), Telugu language (2.12×), and Cinema of India (1.51×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Jewellery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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