A data profile of the people who buy, follow and care about hotstar in India — modelled from more than twelve digital signal sources. hotstar has an estimated audience of 15,768,776 people in India.
hotstar has an estimated audience of 15,768,776 people in India. 30.1% are female, 69.9% are male, average age 26.7. Top brand affinities: True Detective, Embroidery, Pakistan, Engagement ring, HDFC Bank.
Top brand affinities include True Detective, Embroidery, Pakistan, with strongest over-indexing on True Detective (3.34× the country average).
Demographically, the hotstar audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical hotstar fan in India is more male, around 26.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for True Detective.
The key figures that characterise the hotstar profile in India.
30.1% are female, 69.9% are male, average age 26.7.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 26.7 |
| Estimated audience size | 15,768,776 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 27% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide hotstar audience comes from India.
| Country | Share |
|---|---|
| India | 53.5% |
| United States | 12.8% |
| Indonesia | 3.4% |
The strongest cross-interests of the hotstar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 3.34× | ||
| 02 | Embroidery | Home & Garden | 2.38× | ||
| 03 | HDFC Bank | Business & Career | 2.36× | ||
| 04 | Axis Bank | Business & Career | 2.22× | ||
| 05 | Videography | Internet & Social Media | 2.14× | ||
| 06 | Engagement ring | Fashion & Accessoires | 2.04× | ||
| 07 | Hollywood | Travel & Leisure | 1.98× | ||
| 08 | Earring | Fashion & Accessoires | 1.97× | ||
| 09 | Skirt | Fashion & Accessoires | 1.97× | ||
| 10 | Ranveer Singh | Movies & TV | 1.88× | ||
| 11 | Amitabh Bachchan | Movies & TV | 1.87× | ||
| 12 | ICICI Bank | Business & Career | 1.86× | ||
| 13 | Pakistan national cricket team | Sports | 1.83× | ||
| 14 | Party dress | Fashion & Accessoires | 1.79× | ||
| 15 | Pakistan | Travel & Leisure | 1.74× | ||
| 16 | Stranger Things | Movies & TV | 1.71× | ||
| 17 | Gemstone | Fashion & Accessoires | 1.71× | ||
| 18 | England cricket team | Sports | 1.70× | ||
| 19 | Cash on delivery | Business & Career | 1.54× | ||
| 20 | Game of Thrones | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Luxury Orientation | PREMIUM | 1.29× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Tradition | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for hotstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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