A data profile of the people who buy, follow and care about Axis Bank in India — modelled from more than twelve digital signal sources. Axis Bank has an estimated audience of 6,257,523 people in India.
The average Axis Bank fan in India is 28.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, West Bengal.
Top brand affinities include XXXTentacion, Bollywood movies, hotstar, with strongest over-indexing on XXXTentacion (1.58× the country average).
Demographically, the Axis Bank audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Axis Bank fan in India is more male, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for XXXTentacion.
The key figures that characterise the Axis Bank profile in India.
31.4% are female, 68.6% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 28.9 |
| Estimated audience size | 6,257,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Axis Bank audience comes from India.
| Country | Share |
|---|---|
| India | 73.8% |
| United States | 6.6% |
| Brazil | 2.3% |
Where the Axis Bank audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~400K | 2.10× | |
| 02 | Maharashtra | ~600K | 1.90× | |
| 03 | Karnataka | ~300K | 1.81× | |
| 04 | Tamil Nadu | ~300K | 1.70× | |
| 05 | Haryana | ~100K | 1.69× | |
| 06 | Telangana | ~100K | 1.65× | |
| 07 | West Bengal | ~300K | 1.54× | |
| 08 | Chhattisgarh | ~50K | 1.25× | |
| 09 | Punjab (region) | ~90K | 1.13× | |
| 10 | Andhra Pradesh | ~90K | 1.11× | |
| 11 | Goa | ~7K | 1.09× | |
| 12 | Madhya Pradesh | ~100K | 1.03× | |
| 13 | Rajasthan | ~100K | 1.01× | |
| 14 | Kerala | ~90K | 0.98× | |
| 15 | Jharkhand | ~50K | 0.97× | |
| 16 | Odisha | ~60K | 0.96× | |
| 17 | Uttar Pradesh | ~300K | 0.93× | |
| 18 | Uttarakhand | ~30K | 0.85× | |
| 19 | Assam | ~50K | 0.81× | |
| 20 | Bihar | ~90K | 0.71× | |
| 21 | Sikkim | ~2K | 0.63× | |
| 22 | Nagaland | ~2K | 0.54× | |
| 23 | Manipur | ~4K | 0.52× | |
| 24 | Himachal Pradesh | ~10K | 0.49× | |
| 25 | Tripura | ~4K | 0.49× | |
| 26 | Arunachal Pradesh | ~2K | 0.44× | |
| 27 | Meghalaya | ~2K | 0.36× | |
| 28 | Jammu and Kashmir | ~10K | 0.35× | |
| 29 | Mizoram | ~1K | 0.31× |
The strongest cross-interests of the Axis Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | hotstar | Movies & TV | 2.22× | ||
| 02 | Pakistani clothing | Fashion & Accessoires | 1.88× | ||
| 03 | Sari-sari store | Shopping | 1.87× | ||
| 04 | Cars (film) | Movies & TV | 1.86× | ||
| 05 | Zomato | Food & Beverages | 1.82× | ||
| 06 | Shalwar kameez | Fashion & Accessoires | 1.80× | ||
| 07 | Colors (TV channel) | Movies & TV | 1.79× | ||
| 08 | Pakistan national cricket team | Sports | 1.74× | ||
| 09 | Tamil language | Politics & Society | 1.73× | ||
| 10 | Cash on delivery | Business & Career | 1.72× | ||
| 11 | Cotton | Fashion & Accessoires | 1.67× | ||
| 12 | Option (finance) | Business & Career | 1.62× | ||
| 13 | Telugu language | Politics & Society | 1.60× | ||
| 14 | Expensive Taste | Business & Career | 1.59× | ||
| 15 | XXXTentacion | Music & Radio | 1.58× | ||
| 16 | Sari | Fashion & Accessoires | 1.57× | ||
| 17 | Bollywood movies | Movies & TV | 1.56× | ||
| 18 | Harry Potter | Movies & TV | 1.54× | ||
| 19 | Chennai | Travel & Leisure | 1.52× | ||
| 20 | Rajasthan Royals | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Extroversion | THRILL | 0.93× | |
| Mindfulness | BALANCE | 1.02× |
Axis Bank's target market in India covers an estimated 6,257,523 people, concentrated in Maharashtra and Gujarat.
31.4% of the Axis Bank audience are female, 68.6% are male, with an average age of 28.9 years.
Axis Bank fans show strongest brand affinity for XXXTentacion (1.58×), Bollywood movies (1.56×), and hotstar (2.22×) over the country average.
Axis Bank fans in India are most concentrated in Maharashtra (reach ~600K), Gujarat (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Axis Bank itself, the audience over-indexes on Bollywood movies (1.56×), hotstar (2.22×), Tamil language (1.73×), and Harry Potter (1.54×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Axis Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.