A data profile of the people who buy, follow and care about Telugu language in India — modelled from more than twelve digital signal sources. Telugu language has an estimated audience of 16,639,987 people in India.
Telugu language has an estimated audience of 16,639,987 people in India. 30.4% are female, 69.6% are male, average age 30.1. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Chennai.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.66× the country average).
Demographically, the Telugu language audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Telugu language fan in India is more male, around 30.1 years old, with strong Indulgence tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Telugu language profile in India.
30.4% are female, 69.6% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 30.1 |
| Estimated audience size | 16,639,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Telugu language audience comes from India.
| Country | Share |
|---|---|
| India | 53.8% |
| United States | 7.3% |
| Taiwan | 2.9% |
The strongest cross-interests of the Telugu language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue | Food & Beverages | 2.15× | ||
| 02 | Chennai | Travel & Leisure | 2.12× | ||
| 03 | Wedding invitation | Home & Garden | 2.10× | ||
| 04 | Deepika Padukone | Movies & TV | 2.09× | ||
| 05 | Party dress | Fashion & Accessoires | 2.02× | ||
| 06 | Engagement ring | Fashion & Accessoires | 2.01× | ||
| 07 | Casino | Games | 1.95× | ||
| 08 | Earring | Fashion & Accessoires | 1.94× | ||
| 09 | Kolkata Knight Riders | Sports | 1.91× | ||
| 10 | Rohit Sharma | Sports | 1.91× | ||
| 11 | Chennai Super Kings | Sports | 1.89× | ||
| 12 | India national cricket team | Sports | 1.79× | ||
| 13 | Virat Kohli | Sports | 1.78× | ||
| 14 | Mutual fund | Business & Career | 1.70× | ||
| 15 | Pakistan | Travel & Leisure | 1.69× | ||
| 16 | Indian Premier League | Sports | 1.66× | ||
| 17 | Pakistan national cricket team | Sports | 1.66× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Investment banking | Business & Career | 1.59× | ||
| 20 | Nutrient | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.87× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Extroversion | THRILL | 0.79× | |
| Family Orientation | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Telugu language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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