A data profile of the people who buy, follow and care about Earring in India — modelled from more than twelve digital signal sources. Earring has an estimated audience of 10,323,014 people in India.
The average Earring fan in India is 31.6 years old, more female, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Bollywood movies, Tamil language, Serial (podcast), with strongest over-indexing on Bollywood movies (1.56× the country average).
Demographically, the Earring audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Earring fan in India is more female, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the Earring profile in India.
56.0% are female, 44.0% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 31.6 |
| Estimated audience size | 10,323,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 34% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Earring audience comes from India.
| Country | Share |
|---|---|
| Japan | 11.9% |
| United States | 11.9% |
| China | 9.0% |
Where the Earring audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~200K | 1.56× | |
| 02 | Jharkhand | ~100K | 1.33× | |
| 03 | Odisha | ~100K | 1.30× | |
| 04 | Chhattisgarh | ~90K | 1.28× | |
| 05 | Uttar Pradesh | ~600K | 1.25× | |
| 06 | Bihar | ~200K | 1.22× | |
| 07 | Uttarakhand | ~60K | 1.22× | |
| 08 | Madhya Pradesh | ~200K | 1.16× | |
| 09 | Assam | ~100K | 1.14× | |
| 10 | Karnataka | ~300K | 1.12× | |
| 11 | Telangana | ~200K | 1.07× | |
| 12 | Himachal Pradesh | ~40K | 1.07× | |
| 13 | West Bengal | ~300K | 1.04× | |
| 14 | Arunachal Pradesh | ~6K | 0.95× | |
| 15 | Rajasthan | ~200K | 0.94× | |
| 16 | Tripura | ~10K | 0.93× | |
| 17 | Maharashtra | ~500K | 0.92× | |
| 18 | Sikkim | ~4K | 0.92× | |
| 19 | Haryana | ~100K | 0.91× | |
| 20 | Jammu and Kashmir | ~40K | 0.89× | |
| 21 | Kerala | ~100K | 0.87× | |
| 22 | Goa | ~9K | 0.84× | |
| 23 | Punjab (region) | ~100K | 0.82× | |
| 24 | Manipur | ~10K | 0.82× | |
| 25 | Meghalaya | ~9K | 0.81× | |
| 26 | Gujarat | ~200K | 0.80× | |
| 27 | Nagaland | ~6K | 0.79× | |
| 28 | Tamil Nadu | ~200K | 0.75× | |
| 29 | Mizoram | ~4K | 0.62× |
The strongest cross-interests of the Earring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 2.45× | ||
| 02 | hotstar | Movies & TV | 1.97× | ||
| 03 | Shalwar kameez | Fashion & Accessoires | 1.97× | ||
| 04 | Suit (clothing) | Fashion & Accessoires | 1.95× | ||
| 05 | Telugu language | Politics & Society | 1.94× | ||
| 06 | Serial (podcast) | Music & Radio | 1.93× | ||
| 07 | Expensive Taste | Business & Career | 1.92× | ||
| 08 | Party dress | Fashion & Accessoires | 1.91× | ||
| 09 | Tamil language | Politics & Society | 1.88× | ||
| 10 | Sari | Fashion & Accessoires | 1.82× | ||
| 11 | Chennai | Travel & Leisure | 1.76× | ||
| 12 | Handicraft | Home & Garden | 1.68× | ||
| 13 | Tamil cinema | Movies & TV | 1.63× | ||
| 14 | Indian cuisine | Food & Beverages | 1.61× | ||
| 15 | Colors (TV channel) | Movies & TV | 1.60× | ||
| 16 | Flipkart | Shopping | 1.57× | ||
| 17 | Bollywood movies | Movies & TV | 1.56× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Cuisine | Food & Beverages | 1.51× | ||
| 20 | Harry Potter | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.38× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| DIY Mentality | THRILL | 0.93× | |
| Sports Activity | POWER | 0.97× |
Earring has an estimated audience of 10,323,014 people in India, concentrated in Uttar Pradesh and Maharashtra.
56.0% of Earring fans are female, 44.0% are male, with an average age of 31.6 years.
Earring fans show strongest brand affinity for Bollywood movies (1.56×), Tamil language (1.88×), and Serial (podcast) (1.93×) over the country average.
Earring fans in India are most concentrated in Uttar Pradesh (reach ~600K), Maharashtra (reach ~500K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Earring itself, the audience over-indexes on Tamil language (1.88×), Serial (podcast) (1.93×), Sari (1.82×), and Telugu language (1.94×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Earring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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