A data profile of the people who buy, follow and care about Serial (podcast) in India — modelled from more than twelve digital signal sources. Serial (podcast) has an estimated audience of 19,227,933 people in India.
Serial (podcast) has an estimated audience of 19,227,933 people in India. Top brand affinities: Joe Root, True Detective, Mad Men, Kubernetes, Adoption.
Top brand affinities include Joe Root, True Detective, Mad Men, with strongest over-indexing on Joe Root (10.52× the country average).
The typical Serial (podcast) fan in India shows strong Convenience Orientation tendencies and a notable affinity for Joe Root.
The key figures that characterise the Serial (podcast) profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 19,227,933 |
of the worldwide Serial (podcast) audience comes from India.
| Country | Share |
|---|---|
| India | 53.4% |
| Poland | 17.3% |
| United States | 13.1% |
The strongest cross-interests of the Serial (podcast) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Surrogates | Movies & TV | 19.63× | ||
| 02 | Mad Men | Movies & TV | 17.46× | ||
| 03 | Kubernetes | Technology & Electronics | 13.76× | ||
| 04 | This Is Us (TV series) | Movies & TV | 13.01× | ||
| 05 | Joe Root | Sports | 10.52× | ||
| 06 | Audible.com | Literature | 8.60× | ||
| 07 | Adoption | Kids & Family | 7.46× | ||
| 08 | True Detective | Movies & TV | 4.90× | ||
| 09 | Modern Family | Movies & TV | 4.68× | ||
| 10 | Mother's Day | Kids & Family | 3.27× | ||
| 11 | Embroidery | Home & Garden | 2.41× | ||
| 12 | Weaving | Fashion & Accessoires | 2.25× | ||
| 13 | Wedding invitation | Home & Garden | 2.14× | ||
| 14 | Engagement ring | Fashion & Accessoires | 2.04× | ||
| 15 | Earring | Fashion & Accessoires | 1.93× | ||
| 16 | Party dress | Fashion & Accessoires | 1.71× | ||
| 17 | Cash on delivery | Business & Career | 1.60× | ||
| 18 | Harry Potter | Movies & TV | 1.58× | ||
| 19 | Nutrient | Food & Beverages | 1.55× | ||
| 20 | Chennai | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Early Adopter Mentality | POWER | 1.63× | |
| Sustainability | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Serial (podcast). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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