A data profile of the people who buy, follow and care about Embroidery in India — modelled from more than twelve digital signal sources. Embroidery has an estimated audience of 9,126,758 people in India.
The average Embroidery fan in India is 31.5 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Indian Premier League, India national cricket team, TV, with strongest over-indexing on Indian Premier League (1.73× the country average).
Demographically, the Embroidery audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Tradition, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Embroidery fan in India is more female, around 31.5 years old, with strong Tradition tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Embroidery profile in India.
60.8% are female, 39.2% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 31.5 |
| Estimated audience size | 9,126,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Embroidery audience comes from India.
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 7.1% |
| Japan | 6.5% |
Where the Embroidery audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~400K | 1.49× | |
| 02 | Punjab (region) | ~200K | 1.25× | |
| 03 | Meghalaya | ~10K | 1.22× | |
| 04 | Nagaland | ~8K | 1.20× | |
| 05 | Maharashtra | ~500K | 1.19× | |
| 06 | Assam | ~100K | 1.10× | |
| 07 | Goa | ~10K | 1.10× | |
| 08 | Tamil Nadu | ~200K | 1.07× | |
| 09 | Jammu and Kashmir | ~40K | 1.06× | |
| 10 | Rajasthan | ~200K | 1.04× | |
| 11 | Manipur | ~10K | 1.04× | |
| 12 | Mizoram | ~6K | 1.02× | |
| 13 | Chhattisgarh | ~60K | 1.01× | |
| 14 | Arunachal Pradesh | ~6K | 1.01× | |
| 15 | Karnataka | ~200K | 1.00× | |
| 16 | Madhya Pradesh | ~200K | 1.00× | |
| 17 | Haryana | ~100K | 0.99× | |
| 18 | Kerala | ~100K | 0.97× | |
| 19 | Tripura | ~10K | 0.97× | |
| 20 | Telangana | ~100K | 0.96× | |
| 21 | Himachal Pradesh | ~30K | 0.90× | |
| 22 | Sikkim | ~4K | 0.88× | |
| 23 | Uttarakhand | ~40K | 0.87× | |
| 24 | Jharkhand | ~70K | 0.86× | |
| 25 | Uttar Pradesh | ~400K | 0.85× | |
| 26 | West Bengal | ~200K | 0.82× | |
| 27 | Andhra Pradesh | ~90K | 0.79× | |
| 28 | Odisha | ~70K | 0.71× | |
| 29 | Bihar | ~100K | 0.64× |
The strongest cross-interests of the Embroidery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Serial (podcast) | Music & Radio | 2.41× | ||
| 02 | Chennai | Travel & Leisure | 2.39× | ||
| 03 | hotstar | Movies & TV | 2.38× | ||
| 04 | Handicraft | Home & Garden | 2.23× | ||
| 05 | Sari | Fashion & Accessoires | 2.16× | ||
| 06 | Tamil cinema | Movies & TV | 2.16× | ||
| 07 | Rajasthan Royals | Sports | 1.97× | ||
| 08 | Chennai Super Kings | Sports | 1.89× | ||
| 09 | Flipkart | Shopping | 1.85× | ||
| 10 | Virat Kohli | Sports | 1.84× | ||
| 11 | India national cricket team | Sports | 1.83× | ||
| 12 | Cinema of India | Movies & TV | 1.82× | ||
| 13 | Cuisine | Food & Beverages | 1.82× | ||
| 14 | Indian Premier League | Sports | 1.73× | ||
| 15 | Food and drink | Food & Beverages | 1.62× | ||
| 16 | TV | Movies & TV | 1.61× | ||
| 17 | Personal finance | Business & Career | 1.60× | ||
| 18 | Cricket | Sports | 1.57× | ||
| 19 | Bollywood movies | Movies & TV | 1.56× | ||
| 20 | Games | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.66× | |
| Healthy Lifestyle | BALANCE | 1.60× | |
| Quality Awareness | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Sports Activity | POWER | 0.92× |
Embroidery has an estimated audience of 9,126,758 people in India, concentrated in Maharashtra and Gujarat.
60.8% of Embroidery fans are female, 39.2% are male, with an average age of 31.5 years.
Embroidery fans show strongest brand affinity for Indian Premier League (1.73×), India national cricket team (1.83×), and TV (1.61×) over the country average.
Embroidery fans in India are most concentrated in Maharashtra (reach ~500K), Gujarat (reach ~400K), and Uttar Pradesh (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Embroidery itself, the audience over-indexes on India national cricket team (1.83×), TV (1.61×), Food and drink (1.62×), and Virat Kohli (1.84×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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