A data profile of the people who buy, follow and care about Cricket in India — modelled from more than twelve digital signal sources. Cricket has an estimated audience of 32,018,022 people in India.
The average Cricket fan in India is 30.5 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Chaupal, Himachal Pradesh, Bihari languages, Corruption awareness, with strongest over-indexing on Chaupal, Himachal Pradesh (1.55× the country average).
Demographically, the Cricket audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cricket fan in India is more male, around 30.5 years old, with strong Social Media Usage tendencies and a notable affinity for Chaupal, Himachal Pradesh.
The key figures that characterise the Cricket profile in India.
22.5% are female, 77.5% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 30.5 |
| Estimated audience size | 32,018,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Cricket audience comes from India.
| Country | Share |
|---|---|
| India | 27.1% |
| United States | 11.3% |
| United Kingdom | 9.0% |
Where the Cricket audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~600K | 1.82× | |
| 02 | Bihar | ~1M | 1.68× | |
| 03 | Madhya Pradesh | ~1M | 1.67× | |
| 04 | Chhattisgarh | ~300K | 1.63× | |
| 05 | Uttar Pradesh | ~2.5M | 1.56× | |
| 06 | Gujarat | ~1.5M | 1.55× | |
| 07 | Rajasthan | ~1M | 1.48× | |
| 08 | Jharkhand | ~300K | 1.26× | |
| 09 | Goa | ~40K | 1.21× | |
| 10 | Tamil Nadu | ~800K | 1.04× | |
| 11 | Punjab (region) | ~400K | 1.03× | |
| 12 | Haryana | ~400K | 1.01× | |
| 13 | Maharashtra | ~1.5M | 0.99× | |
| 14 | Assam | ~300K | 0.99× | |
| 15 | Karnataka | ~800K | 0.97× | |
| 16 | Uttarakhand | ~200K | 0.97× | |
| 17 | West Bengal | ~1M | 0.96× | |
| 18 | Himachal Pradesh | ~100K | 0.92× | |
| 19 | Jammu and Kashmir | ~100K | 0.90× | |
| 20 | Telangana | ~400K | 0.88× | |
| 21 | Andhra Pradesh | ~300K | 0.86× | |
| 22 | Tripura | ~30K | 0.68× | |
| 23 | Arunachal Pradesh | ~10K | 0.67× | |
| 24 | Sikkim | ~9K | 0.64× | |
| 25 | Kerala | ~200K | 0.52× | |
| 26 | Meghalaya | ~10K | 0.38× | |
| 27 | Nagaland | ~8K | 0.34× | |
| 28 | Manipur | ~10K | 0.30× | |
| 29 | Mizoram | ~2K | 0.11× |
The strongest cross-interests of the Cricket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anjali Sharma | Sports | 3.73× | ||
| 02 | ReNu | Health | 2.26× | ||
| 03 | P.M. News | News | 1.80× | ||
| 04 | Bihari languages | Politics & Society | 1.79× | ||
| 05 | War of the Worlds (2005 film) | Movies & TV | 1.71× | ||
| 06 | Jollywood | Movies & TV | 1.71× | ||
| 07 | Ayu Ting Ting | Music & Radio | 1.65× | ||
| 08 | King cobra | Pets & Animals | 1.64× | ||
| 09 | Thumb | Health | 1.62× | ||
| 10 | Videophone | Technology & Electronics | 1.60× | ||
| 11 | Hapag-Lloyd | Travel & Leisure | 1.60× | ||
| 12 | Chevrolet Malibu | Cars & Mobility | 1.58× | ||
| 13 | Cycling shorts | Fashion & Accessoires | 1.57× | ||
| 14 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.55× | ||
| 15 | Suarez (band) | Music & Radio | 1.55× | ||
| 16 | Gmina Sidra | Travel & Leisure | 1.54× | ||
| 17 | Sonam (actress) | Movies & TV | 1.54× | ||
| 18 | Neelam Muneer | Movies & TV | 1.54× | ||
| 19 | Khanom District | Travel & Leisure | 1.54× | ||
| 20 | Corruption awareness | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.63× | |
| Family Orientation | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.27× | |
| Design Affinity | PREMIUM | 0.31× | |
| Extroversion | THRILL | 0.33× |
Cricket has an estimated audience of 32,018,022 people in India, concentrated in Uttar Pradesh and Maharashtra.
22.5% of Cricket fans are female, 77.5% are male, with an average age of 30.5 years.
Cricket fans show strongest brand affinity for Chaupal, Himachal Pradesh (1.55×), Bihari languages (1.79×), and Corruption awareness (1.52×) over the country average.
Cricket fans in India are most concentrated in Uttar Pradesh (reach ~2.5M), Maharashtra (reach ~1.5M), and Gujarat (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cricket itself, the audience over-indexes on Bihari languages (1.79×), Corruption awareness (1.52×), Anjali Sharma (3.73×), and Videophone (1.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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