Rascasse Audience Intelligence

Baseball Audience in India

A data profile of the people who buy, follow and care about Baseball in India — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 11,207,754 people in India.

The average Baseball fan in India is 31.0 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Top brand affinities include MLB, Austin Martin, Baseball bat, with strongest over-indexing on MLB (2.68× the country average).

Demographically, the Baseball audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Baseball fan in India is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for MLB.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Baseball profile in India.

Audience size
11.2M
in India
Gender
14.0%
86.0% male
Age
31.0
average years
Country rank
#357
Topic in India
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

14.0% are female, 86.0% are male, average age 31.0.

Fig. 02

Gender split

14.0%
Female
86.0%
Male
Demographic split for Baseball audience in India
MetricValue
Female14.0%
Male86.0%
Average age31.0
Estimated audience size11,207,754
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Baseball audience in India
Age bracketShare%
16-1934%
20-2933%
30-3919%
40-498%
50+6%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Baseball audience comes from India.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in India is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in India
#RegionReachAffinity×
01Kerala~200K1.37×
02Punjab (region)~200K1.24×
03Uttarakhand~60K1.13×
04Manipur~20K1.13×
05Maharashtra~600K1.12×
06Tamil Nadu~300K1.12×
07Telangana~200K1.11×
08Madhya Pradesh~200K1.10×
09Jharkhand~100K1.09×
10Uttar Pradesh~600K1.06×
11Karnataka~300K1.06×
12Chhattisgarh~80K1.05×
13Andhra Pradesh~100K1.04×
14Jammu and Kashmir~50K1.04×
15Goa~10K1.04×
16Bihar~200K1.01×
17Haryana~100K1.01×
18Rajasthan~200K0.98×
19Assam~100K0.97×
20Odisha~100K0.96×
21Himachal Pradesh~40K0.95×
22Nagaland~7K0.93×
23Gujarat~300K0.92×
24Arunachal Pradesh~6K0.92×
25West Bengal~300K0.91×
26Sikkim~4K0.90×
27Tripura~10K0.88×
28Mizoram~7K0.86×
29Meghalaya~10K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01Tampa Bay RaysSports3.78×
02Seattle MarinersSports2.90×
03Texas Rangers (baseball)Sports2.82×
04Chris MartinSports2.70×
05Canadian footballSports2.70×
06MLBSports2.68×
07Austin MartinSports2.68×
08Gridiron footballSports2.63×
09Nationals ParkSports2.44×
10Kirron KherMovies & TV1.89×
11ICC Test ChampionshipSports1.67×
12Didi (footballer)Sports1.62×
13Manoj Kumar (boxer)Person1.61×
14Mohan BhagwatPolitics & Society1.60×
15Vinayak Damodar SavarkarPolitics & Society1.60×
16Baseball batSports1.58×
17SnowboardingSports1.57×
18L. K. AdvaniPolitics & Society1.52×
19SnowTravel & Leisure1.51×
20Good MorningMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.00×
SpiritualityBALANCE0.97×
Social Media UsageJOY0.93×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Design AffinityPREMIUM0.78×
IndividualismJOY0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Baseball have in India?

Baseball has an estimated audience of 11,207,754 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Baseball fans?

14.0% of Baseball fans are female, 86.0% are male, with an average age of 31.0 years.

03

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for MLB (2.68×), Austin Martin (2.68×), and Baseball bat (1.58×) over the country average.

04

Where do Baseball fans live in India?

Baseball fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~600K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Austin Martin (2.68×), Baseball bat (1.58×), Snow (1.51×), and Snowboarding (1.57×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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