A data profile of the people who buy, follow and care about Baseball in India — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 11,207,754 people in India.
The average Baseball fan in India is 31.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include MLB, Austin Martin, Baseball bat, with strongest over-indexing on MLB (2.68× the country average).
Demographically, the Baseball audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Baseball fan in India is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for MLB.
The key figures that characterise the Baseball profile in India.
14.0% are female, 86.0% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 14.0% |
| Male | 86.0% |
| Average age | 31.0 |
| Estimated audience size | 11,207,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Baseball audience comes from India.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
Where the Baseball audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~200K | 1.37× | |
| 02 | Punjab (region) | ~200K | 1.24× | |
| 03 | Uttarakhand | ~60K | 1.13× | |
| 04 | Manipur | ~20K | 1.13× | |
| 05 | Maharashtra | ~600K | 1.12× | |
| 06 | Tamil Nadu | ~300K | 1.12× | |
| 07 | Telangana | ~200K | 1.11× | |
| 08 | Madhya Pradesh | ~200K | 1.10× | |
| 09 | Jharkhand | ~100K | 1.09× | |
| 10 | Uttar Pradesh | ~600K | 1.06× | |
| 11 | Karnataka | ~300K | 1.06× | |
| 12 | Chhattisgarh | ~80K | 1.05× | |
| 13 | Andhra Pradesh | ~100K | 1.04× | |
| 14 | Jammu and Kashmir | ~50K | 1.04× | |
| 15 | Goa | ~10K | 1.04× | |
| 16 | Bihar | ~200K | 1.01× | |
| 17 | Haryana | ~100K | 1.01× | |
| 18 | Rajasthan | ~200K | 0.98× | |
| 19 | Assam | ~100K | 0.97× | |
| 20 | Odisha | ~100K | 0.96× | |
| 21 | Himachal Pradesh | ~40K | 0.95× | |
| 22 | Nagaland | ~7K | 0.93× | |
| 23 | Gujarat | ~300K | 0.92× | |
| 24 | Arunachal Pradesh | ~6K | 0.92× | |
| 25 | West Bengal | ~300K | 0.91× | |
| 26 | Sikkim | ~4K | 0.90× | |
| 27 | Tripura | ~10K | 0.88× | |
| 28 | Mizoram | ~7K | 0.86× | |
| 29 | Meghalaya | ~10K | 0.85× |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tampa Bay Rays | Sports | 3.78× | ||
| 02 | Seattle Mariners | Sports | 2.90× | ||
| 03 | Texas Rangers (baseball) | Sports | 2.82× | ||
| 04 | Chris Martin | Sports | 2.70× | ||
| 05 | Canadian football | Sports | 2.70× | ||
| 06 | MLB | Sports | 2.68× | ||
| 07 | Austin Martin | Sports | 2.68× | ||
| 08 | Gridiron football | Sports | 2.63× | ||
| 09 | Nationals Park | Sports | 2.44× | ||
| 10 | Kirron Kher | Movies & TV | 1.89× | ||
| 11 | ICC Test Championship | Sports | 1.67× | ||
| 12 | Didi (footballer) | Sports | 1.62× | ||
| 13 | Manoj Kumar (boxer) | Person | 1.61× | ||
| 14 | Mohan Bhagwat | Politics & Society | 1.60× | ||
| 15 | Vinayak Damodar Savarkar | Politics & Society | 1.60× | ||
| 16 | Baseball bat | Sports | 1.58× | ||
| 17 | Snowboarding | Sports | 1.57× | ||
| 18 | L. K. Advani | Politics & Society | 1.52× | ||
| 19 | Snow | Travel & Leisure | 1.51× | ||
| 20 | Good Morning | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Spirituality | BALANCE | 0.97× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Design Affinity | PREMIUM | 0.78× | |
| Individualism | JOY | 0.79× |
Baseball has an estimated audience of 11,207,754 people in India, concentrated in Maharashtra and Uttar Pradesh.
14.0% of Baseball fans are female, 86.0% are male, with an average age of 31.0 years.
Baseball fans show strongest brand affinity for MLB (2.68×), Austin Martin (2.68×), and Baseball bat (1.58×) over the country average.
Baseball fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~600K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Baseball itself, the audience over-indexes on Austin Martin (2.68×), Baseball bat (1.58×), Snow (1.51×), and Snowboarding (1.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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