A data profile of the people who buy, follow and care about Baseball in Ireland — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 686,480 people in Ireland.
Baseball has an estimated audience of 686,480 people in Ireland. 43.5% are female, 56.5% are male, average age 39.4. Top brand affinities: MLB, Canadian football, Chris Martin, Austin Martin, Michael Kelly.
Top brand affinities include MLB, Canadian football, Chris Martin, with strongest over-indexing on MLB (1.59× the country average).
Demographically, the Baseball audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Baseball fan in Ireland is more male, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for MLB.
The key figures that characterise the Baseball profile in Ireland.
43.5% are female, 56.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 39.4 |
| Estimated audience size | 686,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Baseball audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cincinnati Reds | Sports | 1.77× | ||
| 02 | Connor Phillips | Sports | 1.62× | ||
| 03 | MLB | Sports | 1.59× | ||
| 04 | Chris Martin | Sports | 1.59× | ||
| 05 | Austin Martin | Sports | 1.59× | ||
| 06 | Michael Kelly | Sports | 1.59× | ||
| 07 | Dominic Smith | Sports | 1.59× | ||
| 08 | Shohei Ohtani | Sports | 1.59× | ||
| 09 | David Hamilton | Sports | 1.59× | ||
| 10 | John Schneider | Sports | 1.59× | ||
| 11 | Paul Skenes | Sports | 1.59× | ||
| 12 | Taylor Ward | Sports | 1.59× | ||
| 13 | Kevin Kelly | Sports | 1.59× | ||
| 14 | Sean Murphy | Sports | 1.59× | ||
| 15 | John King | Sports | 1.59× | ||
| 16 | Shane Smith | Sports | 1.59× | ||
| 17 | Jason Foley | Sports | 1.59× | ||
| 18 | Sean Burke | Sports | 1.59× | ||
| 19 | Cam Smith | Sports | 1.59× | ||
| 20 | Canadian football | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.97× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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