A data profile of the people who buy, follow and care about Soccer in Ireland — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 1,554,638 people in Ireland.
Soccer has an estimated audience of 1,554,638 people in Ireland. 48.2% are female, 51.8% are male, average age 40.3.
Demographically, the Soccer audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Travelling.
The key figures that characterise the Soccer profile in Ireland.
48.2% are female, 51.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.3 |
| Estimated audience size | 1,554,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Soccer audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Travelling | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.60× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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