A data profile of the people who buy, follow and care about Hurling in Ireland — modelled from more than twelve digital signal sources. Hurling has an estimated audience of 986,390 people in Ireland.
Hurling has an estimated audience of 986,390 people in Ireland. 52.2% are female, 47.8% are male, average age 40.6. Top brand affinities: Harvey Norman, B&Q, Folic acid, Aston Villa F.C., House of Fraser.
Top brand affinities include Harvey Norman, B&Q, Folic acid, with strongest over-indexing on Harvey Norman (1.64× the country average).
Demographically, the Hurling audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Hurling fan in Ireland is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Harvey Norman.
The key figures that characterise the Hurling profile in Ireland.
52.2% are female, 47.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.6 |
| Estimated audience size | 986,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Hurling audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 28.2% |
| United States | 13.3% |
| Italy | 11.2% |
The strongest cross-interests of the Hurling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 3.13× | ||
| 02 | Dunelm | Home & Garden | 1.86× | ||
| 03 | House of Fraser | Fashion & Accessoires | 1.76× | ||
| 04 | Folic acid | Health | 1.75× | ||
| 05 | Asda | Shopping | 1.70× | ||
| 06 | Superdrug | Shopping | 1.68× | ||
| 07 | B&Q | Shopping | 1.67× | ||
| 08 | Harvey Norman | Shopping | 1.64× | ||
| 09 | Rottweiler | Pets & Animals | 1.60× | ||
| 10 | Harrods | Shopping | 1.58× | ||
| 11 | Ryder Cup | Sports | 1.58× | ||
| 12 | Beagle | Pets & Animals | 1.57× | ||
| 13 | Aston Villa F.C. | Sports | 1.56× | ||
| 14 | Hair dryer | Beauty & Wellness | 1.55× | ||
| 15 | Hair straightening | Beauty & Wellness | 1.55× | ||
| 16 | French Bulldog | Pets & Animals | 1.54× | ||
| 17 | Jewellery store | Fashion & Accessoires | 1.54× | ||
| 18 | Shih Tzu | Pets & Animals | 1.54× | ||
| 19 | Border Collie | Pets & Animals | 1.53× | ||
| 20 | Gymnastics | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Community Orientation | OPEN | 1.08× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.82× | |
| Design Affinity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Hurling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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