A data profile of the people who buy, follow and care about Basketball in Ireland — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 1,157,407 people in Ireland.
Basketball has an estimated audience of 1,157,407 people in Ireland. 45.7% are female, 54.3% are male, average age 39.5.
Demographically, the Basketball audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Patriotism.
The key figures that characterise the Basketball profile in Ireland.
45.7% are female, 54.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 39.5 |
| Estimated audience size | 1,157,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Basketball audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.89× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Travelling | THRILL | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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