Basketball Audience in Italy
Basketball has an estimated audience of 18,519,744 people in Italy. 40.7% are female, 59.3% are male, average age 39.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pallacanestro Cantù.
The average Basketball fan in Italy is 39.9 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pallacanestro Cantù, with strongest over-indexing on Pallacanestro Cantù (1.62× the country average). Demographically, the Basketball audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Basketball fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 39.9 |
| Estimated audience size | 18,519,744 |
Audience persona
The typical Basketball fan in Italy is more male, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Pallacanestro Cantù.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,770,644 | 1.16× |
| Lazio | 2,238,912 | 0.99× |
| Campania | 1,884,811 | 0.91× |
| Veneto | 1,745,783 | 1.19× |
| Tuscany | 1,453,601 | 1.18× |
| Emilia-Romagna | 1,453,426 | 0.96× |
| Sicilia | 1,421,837 | 0.89× |
| Puglia | 1,139,084 | 0.89× |
| Piedmont | 1,134,099 | 0.83× |
| Trentino-Alto Adige/Südtirol | 834,638 | 3.42× |
| Liguria | 496,181 | 0.95× |
| Sardinia | 456,442 | 0.88× |
| Friuli-Venezia Giulia | 402,915 | 1.15× |
| Marche | 367,620 | 0.8× |
| Calabria | 365,588 | 0.64× |
| Abruzzo | 244,908 | 0.6× |
| Umbria | 214,270 | 0.71× |
| Basilicata | 106,617 | 0.63× |
| Molise | 42,687 | 0.49× |
| Aosta Valley | 34,333 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pallacanestro Cantù | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| Community Orientation | OPEN | 1.21 |
| Patriotism | CONSERVATISM | 1.06 |
| Luxury Orientation | PREMIUM | 1.06 |
| Sports Activity | POWER | 1 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
See Basketball audiences in other countries
More Sport audiences in Italy
- Soccer (31,491,793)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
- American football (11,162,863)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.