A data profile of the people who buy, follow and care about Basketball in Italy — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 18,519,744 people in Italy.
The average Basketball fan in Italy is 39.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pallacanestro Cantù, with strongest over-indexing on Pallacanestro Cantù (1.62× the country average).
Demographically, the Basketball audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Basketball fan in Italy is more male, around 39.9 years old, with strong Social Media Usage tendencies and a notable affinity for Pallacanestro Cantù.
The key figures that characterise the Basketball profile in Italy.
40.7% are female, 59.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 39.9 |
| Estimated audience size | 18,519,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Basketball audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 3.17× | |
| 02 | Veneto | ~1.5M | 1.18× | |
| 03 | Tuscany | ~1.5M | 1.17× | |
| 04 | Lombardy | ~4M | 1.15× | |
| 05 | Friuli-Venezia Giulia | ~400K | 1.11× | |
| 06 | Lazio | ~2M | 0.99× | |
| 07 | Liguria | ~500K | 0.97× | |
| 08 | Emilia-Romagna | ~1.5M | 0.96× | |
| 09 | Aosta Valley | ~40K | 0.94× | |
| 10 | Campania | ~2M | 0.92× | |
| 11 | Puglia | ~1M | 0.91× | |
| 12 | Sardinia | ~500K | 0.91× | |
| 13 | Sicilia | ~1.5M | 0.90× | |
| 14 | Molise | ~80K | 0.88× | |
| 15 | Basilicata | ~100K | 0.86× | |
| 16 | Piedmont | ~1M | 0.85× | |
| 17 | Marche | ~400K | 0.85× | |
| 18 | Umbria | ~300K | 0.84× | |
| 19 | Calabria | ~400K | 0.77× | |
| 20 | Abruzzo | ~300K | 0.75× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pallacanestro Cantù | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Creativity | OPEN | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Risk Appetite | THRILL | 0.72× | |
| Indulgence | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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