Swimming Audience in Italy
Swimming has an estimated audience of 12,339,853 people in Italy. 47.7% are female, 52.3% are male, average age 43.7. Top regions: Lombardy, Veneto, Campania. Top brand affinities: La Liga, Human swimming, Piscina, Table tennis, Bodrum.
The average Swimming fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Campania. Top brand affinities include La Liga, Human swimming, Piscina, with strongest over-indexing on La Liga (1.52× the country average). Demographically, the Swimming audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Swimming fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 43.7 |
| Estimated audience size | 12,339,853 |
Audience persona
The typical Swimming fan in Italy is balanced, around 43.7 years old, with strong Sports Activity tendencies and a notable affinity for La Liga.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,960,442 | 3.2× |
| Veneto | 1,130,097 | 1.16× |
| Campania | 1,046,952 | 0.76× |
| Lazio | 1,019,901 | 0.67× |
| Sicilia | 934,898 | 0.87× |
| Tuscany | 876,621 | 1.07× |
| Emilia-Romagna | 797,018 | 0.79× |
| Piedmont | 753,066 | 0.82× |
| Puglia | 562,868 | 0.66× |
| Trentino-Alto Adige/Südtirol | 501,984 | 2.15× |
| Friuli-Venezia Giulia | 380,934 | 1.64× |
| Liguria | 293,234 | 0.85× |
| Sardinia | 212,423 | 0.61× |
| Calabria | 179,222 | 0.47× |
| Marche | 164,572 | 0.54× |
| Umbria | 160,770 | 0.8× |
| Abruzzo | 139,473 | 0.51× |
| Basilicata | 54,474 | 0.48× |
| Aosta Valley | 48,612 | 1.55× |
| Molise | 22,207 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Liga | 1.52× | Sports |
| Human swimming | 2.05× | Sports |
| Piscina | 1.68× | Politics & Society |
| Table tennis | 2.09× | Sports |
| Bodrum | 1.89× | Travel & Leisure |
| Galatasaray S.K. | 2.29× | Sports |
| Cycling team | 1.54× | Sports |
| Water polo | 2.17× | Sports |
| Antalya | 1.63× | Travel & Leisure |
| Rowing (sport) | 1.67× | Sports |
| Major League Soccer | 1.61× | Sports |
| Federica Pellegrini | 1.98× | Sports |
| Uzbekistan | 1.89× | Travel & Leisure |
| Marrakesh | 1.81× | Travel & Leisure |
| Cyprus | 1.51× | Travel & Leisure |
| Bucharest | 1.61× | Travel & Leisure |
| FINA World Aquatics Championships | 1.54× | Sports |
| Banat | 1.61× | Travel & Leisure |
| Bursa | 1.89× | Travel & Leisure |
| Iași | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Indulgence | JOY | 1.35 |
| Luxury Orientation | PREMIUM | 1.3 |
| Community Orientation | OPEN | 1.29 |
| Extroversion | THRILL | 1.26 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
See Swimming audiences in other countries
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- American football (11,162,863)
Frequently asked questions
How many fans does Swimming have in Italy?
Swimming has an estimated audience of 12,339,853 people in Italy, concentrated in Lombardy and Veneto.
What is the gender split and age of Swimming fans?
47.7% of Swimming fans are female, 52.3% are male, with an average age of 43.7 years.
Which brands do Swimming fans like most?
Swimming fans show strongest brand affinity for La Liga (1.52×), Human swimming (2.05×), and Piscina (1.68×) over the country average.
Where do Swimming fans live in Italy?
Swimming fans in Italy are most concentrated in Lombardy (reach 6,960,442), Veneto (reach 1,130,097), and Campania (reach 1,046,952). These three regions account for the largest share of the active audience.
What other brands do Swimming fans also like?
Beyond Swimming itself, the audience over-indexes on Human swimming (2.05×), Piscina (1.68×), Table tennis (2.09×), and Bodrum (1.89×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.