A data profile of the people who buy, follow and care about Swimming in Italy — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 12,339,853 people in Italy.
The average Swimming fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Campania.
Top brand affinities include La Liga, Human swimming, Piscina, with strongest over-indexing on La Liga (1.52× the country average).
Demographically, the Swimming audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sports Activity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Swimming fan in Italy is balanced, around 43.7 years old, with strong Sports Activity tendencies and a notable affinity for La Liga.
The key figures that characterise the Swimming profile in Italy.
47.7% are female, 52.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 43.7 |
| Estimated audience size | 12,339,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Swimming audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~7M | 3.18× | |
| 02 | Trentino-Alto Adige/Südtirol | ~400K | 1.91× | |
| 03 | Friuli-Venezia Giulia | ~300K | 1.47× | |
| 04 | Aosta Valley | ~40K | 1.17× | |
| 05 | Veneto | ~1M | 1.14× | |
| 06 | Tuscany | ~900K | 1.06× | |
| 07 | Molise | ~50K | 0.91× | |
| 08 | Sicilia | ~1M | 0.90× | |
| 09 | Liguria | ~300K | 0.90× | |
| 10 | Umbria | ~200K | 0.90× | |
| 11 | Basilicata | ~100K | 0.87× | |
| 12 | Piedmont | ~800K | 0.85× | |
| 13 | Emilia-Romagna | ~800K | 0.82× | |
| 14 | Campania | ~1M | 0.79× | |
| 15 | Sardinia | ~300K | 0.77× | |
| 16 | Abruzzo | ~200K | 0.76× | |
| 17 | Puglia | ~600K | 0.75× | |
| 18 | Calabria | ~300K | 0.74× | |
| 19 | Marche | ~200K | 0.74× | |
| 20 | Lazio | ~1M | 0.71× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fenerbahçe S.K. | Sports | 2.45× | ||
| 02 | Galatasaray S.K. | Sports | 2.29× | ||
| 03 | Water polo | Sports | 2.17× | ||
| 04 | Table tennis | Sports | 2.09× | ||
| 05 | Human swimming | Sports | 2.05× | ||
| 06 | Federica Pellegrini | Sports | 1.98× | ||
| 07 | Bodrum | Travel & Leisure | 1.89× | ||
| 08 | Uzbekistan | Travel & Leisure | 1.89× | ||
| 09 | Bursa | Travel & Leisure | 1.89× | ||
| 10 | Marrakesh | Travel & Leisure | 1.81× | ||
| 11 | Piscina | Politics & Society | 1.68× | ||
| 12 | Rowing (sport) | Sports | 1.67× | ||
| 13 | Antalya | Travel & Leisure | 1.63× | ||
| 14 | Major League Soccer | Sports | 1.61× | ||
| 15 | Bucharest | Travel & Leisure | 1.61× | ||
| 16 | Banat | Travel & Leisure | 1.61× | ||
| 17 | Cycling team | Sports | 1.54× | ||
| 18 | FINA World Aquatics Championships | Sports | 1.54× | ||
| 19 | La Liga | Sports | 1.52× | ||
| 20 | Cyprus | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.05× | |
| Design Affinity | PREMIUM | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.81× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Patriotism | CONSERVATISM | 0.86× |
Swimming has an estimated audience of 12,339,853 people in Italy, concentrated in Lombardy and Veneto.
47.7% of Swimming fans are female, 52.3% are male, with an average age of 43.7 years.
Swimming fans show strongest brand affinity for La Liga (1.52×), Human swimming (2.05×), and Piscina (1.68×) over the country average.
Swimming fans in Italy are most concentrated in Lombardy (reach ~7M), Veneto (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Human swimming (2.05×), Piscina (1.68×), Table tennis (2.09×), and Bodrum (1.89×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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