Extreme sport Audience in United States

Extreme sport logo

Extreme sport has an estimated audience of 22,881,867 people in United States. 37.6% are female, 62.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Endurocross, Enduro motorcycle, Supermoto, Freestyle BMX, Off-road racing.

The average Extreme sport fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Endurocross, Enduro motorcycle, Supermoto, with strongest over-indexing on Endurocross (21.46× the country average). Demographically, the Extreme sport audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Extreme sport fans

Demographic split for Extreme sport audience in United States
MetricValue
Female37.6%
Male62.4%
Average age38.5
Estimated audience size22,881,867

Audience persona

The typical Extreme sport fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Endurocross.

Top regions in United States

Top regions ranked by reach for Extreme sport in United States
RegionReachAffinity
California2,458,3550.98×
Texas2,064,0301.05×
Florida1,698,4981.1×
New York1,370,0471.07×
Washington988,8442.15×
Hawaii820,0208.34×
Illinois678,9770.89×
Pennsylvania659,4180.86×
Kentucky649,8092.27×
Georgia626,2750.89×
New Jersey596,7811.03×
North Carolina563,1960.82×
Ohio534,6180.76×
Virginia509,3620.91×
Michigan449,3220.75×
Massachusetts427,8320.95×
Arizona357,2790.76×
Colorado321,2240.89×
Maryland314,0190.8×
Tennessee308,1710.67×
Indiana307,5750.74×
Missouri268,0890.73×
Utah245,2801.2×
Alabama241,3260.75×
South Carolina237,9730.69×
Oregon232,5950.89×
Wisconsin221,2950.64×
Minnesota220,9790.67×
Connecticut198,0500.86×
Nevada184,3850.83×
Louisiana173,7560.59×
Oklahoma164,3940.65×
Arkansas154,3210.82×
Kansas146,6500.81×
Iowa125,7490.67×
Idaho106,4150.93×
Mississippi102,3650.54×
Nebraska99,1760.86×
West Virginia87,0680.82×
New Hampshire73,8500.82×
New Mexico67,8270.59×
Maine67,1960.82×
Washington, District of Columbia61,9190.9×
Delaware52,9140.84×
Rhode Island40,7490.56×
Montana35,6440.56×
Alaska33,2210.68×
North Dakota32,1140.68×
Vermont28,0560.7×
South Dakota26,3860.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extreme sport audience
BrandAffinityCategory
Endurocross21.46×Cars & Mobility
Enduro motorcycle23.64×Sports
Supermoto18.63×Cars & Mobility
Freestyle BMX21.56×Sports
Off-road racing9×Cars & Mobility
BMX racing20.26×Sports
Freestyle Motocross11.01×Sports
Fox Racing21.82×Sports
Ski mountaineering8.69×Sports
Ice climbing13.33×Sports
Winter sport4.95×Sports
Skateboarder (magazine)18.84×Sports
Bicycle touring8.1×Sports
Motorcycle racing4.51×Cars & Mobility
Cross-country cycling10.68×Sports
Alpinestars21.85×Cars & Mobility
Motorcycle trials13.09×Sports
Sport bike5.16×Cars & Mobility
Duck hunting4.45×Sports
Waterfowl5.17×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extreme sport audience
TraitClusterScore
Risk AppetiteTHRILL3.74
PatriotismCONSERVATISM1.85
Luxury OrientationPREMIUM1.7
SustainabilityBALANCE1.64
LGBTQ+ IdentityOPEN1.64
Sports ActivityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Extreme sport
CountryShare
United States20.9%
Japan6.3%
Italy5.6%

See Extreme sport audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Extreme sport have in United States?

Extreme sport has an estimated audience of 22,881,867 people in United States, concentrated in California and Texas.

What is the gender split and age of Extreme sport fans?

37.6% of Extreme sport fans are female, 62.4% are male, with an average age of 38.5 years.

Which brands do Extreme sport fans like most?

Extreme sport fans show strongest brand affinity for Endurocross (21.46×), Enduro motorcycle (23.64×), and Supermoto (18.63×) over the country average.

Where do Extreme sport fans live in United States?

Extreme sport fans in United States are most concentrated in California (reach 2,458,355), Texas (reach 2,064,030), and Florida (reach 1,698,498). These three regions account for the largest share of the active audience.

What other brands do Extreme sport fans also like?

Beyond Extreme sport itself, the audience over-indexes on Enduro motorcycle (23.64×), Supermoto (18.63×), Freestyle BMX (21.56×), and Off-road racing (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Extreme sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.