Rascasse Audience Intelligence

Extreme sport Audience in United States

A data profile of the people who buy, follow and care about Extreme sport in United States — modelled from more than twelve digital signal sources. Extreme sport has an estimated audience of 22,881,867 people in United States.

#23among Sport in United States#946among Topic in United States#95in Sports

The average Extreme sport fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Endurocross, Enduro motorcycle, Supermoto, with strongest over-indexing on Endurocross (21.46× the country average).

Demographically, the Extreme sport audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Extreme sport fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Endurocross.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Extreme sport profile in United States.

Audience size
22.9M
in United States
Gender
37.6%♀
62.4% male
Age
38.5
average years
Country rank
#1386
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Extreme sport fans

37.6% are female, 62.4% are male, average age 38.5.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Extreme sport audience in United States
MetricValue
Female37.6%
Male62.4%
Average age38.5
Estimated audience size22,881,867
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Extreme sport audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Extreme sport audience comes from United States.

Worldwide audience distribution share by country for Extreme sport
CountryShare
United States20.9%
Japan6.3%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Extreme sport audience in United States is strongest.

Fig. 05

Top regions by affinity

Extreme sport fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~700K7.27×
02Kentucky~600K2.01×
03Washington~800K1.68×
04Utah~200K1.19×
05Texas~2M1.13×
06California~2.5M1.08×
07Florida~1.5M1.01×
08New Jersey~600K1.01×
09Idaho~100K0.98×
10New York~1M0.97×
11North Dakota~50K0.97×
12Nebraska~100K0.96×
13West Virginia~100K0.96×
14New Hampshire~90K0.95×
15Maine~80K0.95×
16Delaware~60K0.94×
17Alaska~50K0.94×
18Vermont~40K0.94×
19Montana~60K0.93×
20Oregon~200K0.92×
21Connecticut~200K0.92×
22Kansas~200K0.91×
23South Dakota~50K0.91×
24Massachusetts~400K0.90×
25Nevada~200K0.90×
26Washington, District of Columbia~60K0.90×
27Virginia~500K0.89×
28Arkansas~200K0.88×
29Illinois~700K0.87×
30Georgia~600K0.87×
31Colorado~300K0.87×
32Rhode Island~60K0.87×
33Pennsylvania~700K0.86×
34Arizona~400K0.85×
35Maryland~300K0.83×
36Missouri~300K0.83×
37Mississippi~200K0.83×
38New Mexico~100K0.83×
39Ohio~600K0.82×
40North Carolina~600K0.82×
41Indiana~300K0.82×
42Iowa~200K0.82×
43Michigan~500K0.81×
44Alabama~300K0.80×
45Wisconsin~300K0.79×
46South Carolina~300K0.78×
47Minnesota~300K0.78×
48Louisiana~200K0.78×
49Oklahoma~200K0.78×
50Tennessee~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Extreme sport, United States
0.74×1.00×7.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Extreme sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Extreme sport audience
#·InterestCategoryAffinity×
01Enduro motorcycleSports23.64×
02AlpinestarsCars & Mobility21.85×
03Fox RacingSports21.82×
04Freestyle BMXSports21.56×
05EndurocrossCars & Mobility21.46×
06BMX racingSports20.26×
07Skateboarder (magazine)Sports18.84×
08SupermotoCars & Mobility18.63×
09Ice climbingSports13.33×
10Motorcycle trialsSports13.09×
11Freestyle MotocrossSports11.01×
12Cross-country cyclingSports10.68×
13Off-road racingCars & Mobility9.00×
14Ski mountaineeringSports8.69×
15Bicycle touringSports8.10×
16WaterfowlPets & Animals5.17×
17Sport bikeCars & Mobility5.16×
18Winter sportSports4.95×
19Motorcycle racingCars & Mobility4.51×
20Duck huntingSports4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Extreme sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Extreme sport audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.16×
Sports ActivityPOWER1.95×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Extreme sport audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.67×
Convenience OrientationPREMIUM0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Extreme sport have in United States?

Extreme sport has an estimated audience of 22,881,867 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Extreme sport fans?

37.6% of Extreme sport fans are female, 62.4% are male, with an average age of 38.5 years.

03

Which brands do Extreme sport fans like most?

Extreme sport fans show strongest brand affinity for Endurocross (21.46×), Enduro motorcycle (23.64×), and Supermoto (18.63×) over the country average.

04

Where do Extreme sport fans live in United States?

Extreme sport fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Extreme sport fans also like?

Beyond Extreme sport itself, the audience over-indexes on Enduro motorcycle (23.64×), Supermoto (18.63×), Skateboarder (magazine) (18.84×), and Freestyle BMX (21.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Extreme sport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Extreme sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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