WNBA Audience in United States

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WNBA has an estimated audience of 24,477,030 people in United States. 43.9% are female, 56.1% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Yahtzee, Autism Awareness, Brook Lopez, Diabetes mellitus awareness, EuroLeague.

The average WNBA fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahtzee, Autism Awareness, Brook Lopez, with strongest over-indexing on Yahtzee (164.31× the country average). Demographically, the WNBA audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of WNBA fans

Demographic split for WNBA audience in United States
MetricValue
Female43.9%
Male56.1%
Average age38.1
Estimated audience size24,477,030

Audience persona

The typical WNBA fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Yahtzee.

Top regions in United States

Top regions ranked by reach for WNBA in United States
RegionReachAffinity
California2,703,8841×
Texas1,963,9660.93×
New York1,520,9041.11×
Florida1,410,4360.85×
Illinois1,074,6611.32×
Georgia972,7301.29×
North Carolina829,8251.13×
Pennsylvania694,1040.84×
Ohio643,9460.85×
Iowa638,1333.16×
Virginia607,3281.02×
Indiana605,7311.35×
New Jersey590,6760.95×
Maryland526,8311.25×
Arizona525,9251.05×
Minnesota505,6881.44×
South Carolina478,4021.3×
Michigan457,7540.72×
Massachusetts456,5180.95×
Washington431,0910.88×
Tennessee419,2210.85×
Louisiana364,5681.15×
Wisconsin356,2820.97×
Nevada345,3551.46×
Connecticut309,3441.26×
Missouri302,6500.77×
Alabama289,9860.85×
Colorado288,5920.75×
Oregon250,3100.89×
Mississippi242,6901.2×
Kentucky224,1520.73×
Arkansas183,0390.91×
Oklahoma174,2310.64×
Kansas138,7930.72×
Utah133,0300.61×
New Mexico123,3931.01×
Hawaii103,4600.98×
Nebraska89,3580.73×
Maine84,6840.97×
Washington, District of Columbia82,7051.12×
New Hampshire70,6670.73×
Rhode Island69,5880.89×
Idaho69,3390.56×
West Virginia67,2720.59×
South Dakota63,3941.12×
Delaware60,6100.9×
North Dakota55,4141.1×
Montana52,4680.77×
Alaska43,3630.83×
Vermont38,4360.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WNBA audience
BrandAffinityCategory
Yahtzee164.31×Games
Autism Awareness19.03×Health
Brook Lopez56.92×Sports
Diabetes mellitus awareness12.45×Health
EuroLeague151.96×Sports
Jrue Holiday36.24×Sports
Microblogging12.67×Technology & Electronics
Megan Fox12.21×Movies & TV
Singer-songwriter5.51×Music & Radio
Duke Blue Devils men's basketball10.54×Sports
Income tax13.19×Business & Career
PSV Eindhoven39.26×Sports
Hair Extensions6.05×Beauty & Wellness
De'Aaron Fox24.12×Sports
LeBron James5.91×Sports
Planet Fitness3.91×Sports
Charlotte Hornets9.31×Sports
Chicago Bulls6.33×Sports
Minnesota Timberwolves8.07×Sports
Los Angeles Lakers4.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WNBA audience
TraitClusterScore
Risk AppetiteTHRILL1.86
LGBTQ+ IdentityOPEN1.45
Luxury OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.2
Social Media UsageJOY1.17
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for WNBA
CountryShare
United States70.9%
Canada4.8%
Australia4.3%

See WNBA audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does WNBA have in United States?

WNBA has an estimated audience of 24,477,030 people in United States, concentrated in California and Texas.

What is the gender split and age of WNBA fans?

43.9% of WNBA fans are female, 56.1% are male, with an average age of 38.1 years.

Which brands do WNBA fans like most?

WNBA fans show strongest brand affinity for Yahtzee (164.31×), Autism Awareness (19.03×), and Brook Lopez (56.92×) over the country average.

Where do WNBA fans live in United States?

WNBA fans in United States are most concentrated in California (reach 2,703,884), Texas (reach 1,963,966), and New York (reach 1,520,904). These three regions account for the largest share of the active audience.

What other brands do WNBA fans also like?

Beyond WNBA itself, the audience over-indexes on Autism Awareness (19.03×), Brook Lopez (56.92×), Diabetes mellitus awareness (12.45×), and EuroLeague (151.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WNBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.