Rascasse Audience Intelligence

WNBA Audience in United States

A data profile of the people who buy, follow and care about WNBA in United States — modelled from more than twelve digital signal sources. WNBA has an estimated audience of 27,177,946 people in United States.

#8among Basketball in United States#15among Event in United States#64in Sports

The average WNBA fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Megan Fox, Brook Lopez, Jrue Holiday, with strongest over-indexing on Megan Fox (19.75× the country average).

Demographically, the WNBA audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WNBA fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Megan Fox.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WNBA profile in United States.

Audience size
27.2M
in United States
Gender
40.0%♀
60.0% male
Age
36.9
average years
Country rank
#1085
Event in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WNBA fans

40.0% are female, 60.0% are male, average age 36.9.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for WNBA audience in United States
MetricValue
Female40.0%
Male60.0%
Average age36.9
Estimated audience size27,177,946
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the WNBA audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

72.3%

of the worldwide WNBA audience comes from United States.

Worldwide audience distribution share by country for WNBA
CountryShare
United States72.3%
Canada4.9%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WNBA audience in United States is strongest.

Fig. 05

Top regions by affinity

WNBA fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~600K3.14×
02Nevada~300K1.49×
03Minnesota~500K1.46×
04Indiana~600K1.42×
05Mississippi~300K1.33×
06South Carolina~500K1.29×
07Georgia~900K1.23×
08Maryland~500K1.23×
09Connecticut~300K1.22×
10Illinois~1M1.20×
11Louisiana~400K1.19×
12South Dakota~70K1.18×
13North Dakota~60K1.16×
14Washington, District of Columbia~80K1.10×
15Arizona~500K1.08×
16North Carolina~800K1.07×
17New Mexico~100K1.05×
18New York~1.5M1.01×
19Hawaii~100K1.01×
20Virginia~600K1.00×
21Maine~80K0.98×
22Arkansas~200K0.96×
23Delaware~60K0.95×
24Alaska~50K0.94×
25California~2.5M0.93×
26Wisconsin~300K0.93×
27Vermont~40K0.93×
28Oregon~200K0.90×
29Alabama~300K0.89×
30New Jersey~500K0.88×
31Massachusetts~400K0.88×
32Rhode Island~70K0.88×
33Texas~2M0.87×
34Washington~400K0.86×
35Tennessee~400K0.85×
36Montana~60K0.85×
37Ohio~600K0.83×
38Florida~1.5M0.81×
39Pennsylvania~600K0.79×
40Missouri~300K0.79×
41Kentucky~200K0.76×
42New Hampshire~70K0.75×
43Nebraska~90K0.74×
44Kansas~100K0.73×
45Colorado~300K0.72×
46Michigan~400K0.71×
47Oklahoma~200K0.63×
48West Virginia~70K0.63×
49Idaho~70K0.60×
50Utah~100K0.58×
Fig. 06

Affinity by region

Affinity by region — WNBA, United States
0.58×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WNBA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WNBA audience
#·InterestCategoryAffinity×
01EuroLeagueSports124.06×
02Brook LopezSports65.53×
03YahtzeeGames43.25×
04Jrue HolidaySports37.47×
05United States national football teamSports19.90×
06Megan FoxMovies & TV19.75×
07De'Aaron FoxSports13.01×
08Minnesota TimberwolvesSports12.01×
09Charlotte HornetsSports11.33×
10Washington WizardsSports10.53×
11US Open (tennis)Sports8.76×
12Giannis AntetokounmpoSports7.20×
13Atlanta HawksSports6.57×
14Utah JazzSports6.45×
15San Antonio SpursSports6.07×
16New York KnicksSports4.97×
17Chicago BullsSports4.88×
18Cleveland CavaliersSports4.87×
19Hair ExtensionsBeauty & Wellness4.23×
20FIFA World CupSports2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WNBA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WNBA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Risk AppetiteTHRILL1.60×
TraditionCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WNBA audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.76×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WNBA have in United States?

WNBA has an estimated audience of 27,177,946 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WNBA fans?

40.0% of WNBA fans are female, 60.0% are male, with an average age of 36.9 years.

03

Which brands do WNBA fans like most?

WNBA fans show strongest brand affinity for Megan Fox (19.75×), Brook Lopez (65.53×), and Jrue Holiday (37.47×) over the country average.

04

Where do WNBA fans live in United States?

WNBA fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do WNBA fans also like?

Beyond WNBA itself, the audience over-indexes on Brook Lopez (65.53×), Jrue Holiday (37.47×), EuroLeague (124.06×), and Minnesota Timberwolves (12.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See WNBA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WNBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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