WNBA Audience in United States

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WNBA has an estimated audience of 24,477,030 people in United States. 43.9% are female, 56.1% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Surf kayaking, Product design, Alaska, Pro-Ject, Jesse Plemons.

The average WNBA fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Surf kayaking, Product design, Alaska, with strongest over-indexing on Surf kayaking (36.24× the country average). Demographically, the WNBA audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of WNBA fans

Demographic split for WNBA audience in United States
MetricValue
Female43.9%
Male56.1%
Average age38.1
Estimated audience size24,477,030

Audience persona

The typical WNBA fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for WNBA in United States
RegionReachAffinity
California2,703,8841×
Texas1,963,9660.93×
New York1,520,9041.11×
Florida1,410,4360.85×
Illinois1,074,6611.32×
Georgia972,7301.29×
North Carolina829,8251.13×
Pennsylvania694,1040.84×
Ohio643,9460.85×
Iowa638,1333.16×
Virginia607,3281.02×
Indiana605,7311.35×
New Jersey590,6760.95×
Maryland526,8311.25×
Arizona525,9251.05×
Minnesota505,6881.44×
South Carolina478,4021.3×
Michigan457,7540.72×
Massachusetts456,5180.95×
Washington431,0910.88×
Tennessee419,2210.85×
Louisiana364,5681.15×
Wisconsin356,2820.97×
Nevada345,3551.46×
Connecticut309,3441.26×
Missouri302,6500.77×
Alabama289,9860.85×
Colorado288,5920.75×
Oregon250,3100.89×
Mississippi242,6901.2×
Kentucky224,1520.73×
Arkansas183,0390.91×
Oklahoma174,2310.64×
Kansas138,7930.72×
Utah133,0300.61×
New Mexico123,3931.01×
Hawaii103,4600.98×
Nebraska89,3580.73×
Maine84,6840.97×
Washington, District of Columbia82,7051.12×
New Hampshire70,6670.73×
Rhode Island69,5880.89×
Idaho69,3390.56×
West Virginia67,2720.59×
South Dakota63,3941.12×
Delaware60,6100.9×
North Dakota55,4141.1×
Montana52,4680.77×
Alaska43,3630.83×
Vermont38,4360.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WNBA audience
BrandAffinityCategory
Surf kayaking36.24×Sports
Product design2.61×Business & Career
Alaska1.87×Travel & Leisure
Pro-Ject3.85×Music & Radio
Jesse Plemons3.01×Movies & TV
Nebraska Cornhuskers football2.61×Sports
Consequence (rapper)4.41×Music & Radio
Welder certification14.11×Business & Career
Cardio Kickboxing22.29×Sports
UK garage3.55×Music & Radio
Queens College, City University of New York4.64×Business & Career
Staycation2.08×Home & Garden
Jaws3.27×Movies & TV
Noodle (Gorillaz)2.12×Music & Radio
Nebraska1.6×Travel & Leisure
Sinaloa2.05×Travel & Leisure
Charlamagne Tha God5.22×Movies & TV
Kate Morton21.01×Literature
Pat's King of Steaks9.31×
Graham Greene3.28×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WNBA audience
TraitClusterScore
Risk AppetiteTHRILL1.86
LGBTQ+ IdentityOPEN1.45
Luxury OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.2
Social Media UsageJOY1.17
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for WNBA
CountryShare
United States70.9%
Canada4.8%
Australia4.3%

See WNBA audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does WNBA have in United States?

WNBA has an estimated audience of 24,477,030 people in United States, concentrated in California and Texas.

What is the gender split and age of WNBA fans?

43.9% of WNBA fans are female, 56.1% are male, with an average age of 38.1 years.

Which brands do WNBA fans like most?

WNBA fans show strongest brand affinity for Surf kayaking (36.24×), Product design (2.61×), and Alaska (1.87×) over the country average.

Where do WNBA fans live in United States?

WNBA fans in United States are most concentrated in California (reach 2,703,884), Texas (reach 1,963,966), and New York (reach 1,520,904). These three regions account for the largest share of the active audience.

What other brands do WNBA fans also like?

Beyond WNBA itself, the audience over-indexes on Product design (2.61×), Alaska (1.87×), Pro-Ject (3.85×), and Jesse Plemons (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WNBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.