Brook Lopez Audience in United States

Brook Lopez logo

Brook Lopez has an estimated audience of 1,064,246 people in United States. 36.4% are female, 63.6% are male, average age 38.7. Top regions: California, Wisconsin, Florida. Top brand affinities: De'Aaron Fox, Victor Oladipo, WNBA, Caitlin Clark, Candace Parker.

The average Brook Lopez fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Wisconsin, Florida. Top brand affinities include De'Aaron Fox, Victor Oladipo, WNBA, with strongest over-indexing on De'Aaron Fox (410.93× the country average). Demographically, the Brook Lopez audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Brook Lopez fans

Demographic split for Brook Lopez audience in United States
MetricValue
Female36.4%
Male63.6%
Average age38.7
Estimated audience size1,064,246

Audience persona

The typical Brook Lopez fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for De'Aaron Fox.

Top regions in United States

Top regions ranked by reach for Brook Lopez in United States
RegionReachAffinity
California127,3791.09×
Wisconsin90,5705.66×
Florida87,9191.22×
Texas80,3000.88×
New York78,9331.33×
Illinois51,9311.46×
Ohio39,0251.19×
North Carolina38,4621.2×
Georgia37,9361.16×
Pennsylvania34,5760.96×
New Jersey34,4771.27×
Arizona30,0691.38×
Michigan29,0001.04×
Virginia28,4571.1×
Indiana26,4931.36×
Maryland24,8391.36×
Massachusetts24,5101.17×
Tennessee21,9331.03×
Louisiana20,6991.51×
South Carolina14,7860.92×
Colorado14,4460.86×
Minnesota14,2170.93×
Alabama13,3880.9×
Missouri13,3270.78×
Kentucky12,9270.97×
Connecticut11,7531.1×
Washington11,4840.54×
Oregon10,9530.9×
Oklahoma9,9750.84×
Mississippi8,2140.94×
Iowa7,7650.89×
Arkansas7,6610.87×
Nevada7,6180.74×
Kansas6,7880.81×
Utah5,1270.54×
Washington, District of Columbia3,6571.14×
Nebraska3,5590.67×
New Hampshire3,1760.76×
West Virginia3,0470.61×
Rhode Island2,9540.87×
New Mexico2,8050.53×
Maine2,7520.72×
Hawaii2,7160.59×
Delaware2,3650.81×
Idaho1,9970.37×
South Dakota1,3310.54×
North Dakota1,2780.58×
Montana1,2730.43×
Alaska1,2640.56×
Vermont1,0080.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brook Lopez audience
BrandAffinityCategory
De'Aaron Fox410.93×Sports
Victor Oladipo439.66×Sports
WNBA65.53×Sports
Caitlin Clark65.53×Sports
Candace Parker265.98×Sports
Damian Lillard115.59×Sports
WNBA draft221.11×Sports
Slam Dunk Contest236.37×Sports
Duke Blue Devils men's basketball42.99×Sports
Seattle Storm141.46×Sports
Angel Reese44.13×Sports
Arizona Wildcats men's basketball210.38×Sports
Anthony Davis (basketball)50.5×Sports
Syracuse Orange men's basketball82.39×Sports
Gonzaga Bulldogs men's basketball70.1×Sports
Virginia Cavaliers men's basketball68.33×Sports
Barclays Center47.89×Sports
WNBA Finals129.63×Sports
Minnesota Lynx49.67×Sports
Villanova Wildcats men's basketball70.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brook Lopez audience
TraitClusterScore
PatriotismCONSERVATISM5.06
SpiritualityBALANCE1.53
IndividualismJOY1.34
Need for SecurityCONSERVATISM1.29
Community OrientationOPEN1.14
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Brook Lopez
CountryShare
United States55.1%
Brazil5.6%
Australia3.2%

See Brook Lopez audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Brook Lopez have in United States?

Brook Lopez has an estimated audience of 1,064,246 people in United States, concentrated in California and Wisconsin.

What is the gender split and age of Brook Lopez fans?

36.4% of Brook Lopez fans are female, 63.6% are male, with an average age of 38.7 years.

Which brands do Brook Lopez fans like most?

Brook Lopez fans show strongest brand affinity for De'Aaron Fox (410.93×), Victor Oladipo (439.66×), and WNBA (65.53×) over the country average.

Where do Brook Lopez fans live in United States?

Brook Lopez fans in United States are most concentrated in California (reach 127,379), Wisconsin (reach 90,570), and Florida (reach 87,919). These three regions account for the largest share of the active audience.

What other brands do Brook Lopez fans also like?

Beyond Brook Lopez itself, the audience over-indexes on Victor Oladipo (439.66×), WNBA (65.53×), Caitlin Clark (65.53×), and Candace Parker (265.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brook Lopez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.