Rascasse Audience Intelligence

Brook Lopez Audience in United States

A data profile of the people who buy, follow and care about Brook Lopez in United States — modelled from more than twelve digital signal sources. Brook Lopez has an estimated audience of 914,954 people in United States.

#309among Basketball in United States#5680among Person in United States#2337in Sports

The average Brook Lopez fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Wisconsin, Florida.

Top brand affinities include De'Aaron Fox, WNBA, Victor Oladipo, with strongest over-indexing on De'Aaron Fox (410.93× the country average).

Demographically, the Brook Lopez audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brook Lopez fan in United States is more male, around 38.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brook Lopez profile in United States.

Audience size
915K
in United States
Gender
36.4%♀
63.6% male
Age
38.7
average years
Country rank
#25122
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brook Lopez fans

36.4% are female, 63.6% are male, average age 38.7.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Brook Lopez audience in United States
MetricValue
Female36.4%
Male63.6%
Average age38.7
Estimated audience size914,954
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Brook Lopez audience in United States
Age bracketShare%
16-1915%
20-2923%
30-3929%
40-4914%
50+19%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Brook Lopez audience comes from United States.

Worldwide audience distribution share by country for Brook Lopez
CountryShare
United States51.5%
Brazil5.0%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brook Lopez audience in United States is strongest.

Fig. 05

Top regions by affinity

Brook Lopez fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~90K5.32×
02Louisiana~20K1.37×
03Illinois~50K1.36×
04California~200K1.32×
05New York~80K1.27×
06Arizona~30K1.27×
07Maryland~20K1.27×
08Indiana~20K1.26×
09New Jersey~30K1.25×
10Florida~80K1.16×
11Massachusetts~20K1.13×
12Ohio~40K1.10×
13North Carolina~30K1.09×
14Washington, District of Columbia~4K1.09×
15Georgia~40K1.08×
16Connecticut~10K1.07×
17Oregon~10K1.05×
18Virginia~30K1.00×
19Michigan~30K0.99×
20Tennessee~20K0.99×
21Mississippi~9K0.99×
22Minnesota~10K0.96×
23Pennsylvania~30K0.93×
24Kentucky~10K0.93×
25Oklahoma~10K0.93×
26Rhode Island~3K0.92×
27South Carolina~10K0.91×
28Arkansas~8K0.91×
29Alabama~10K0.90×
30Iowa~8K0.90×
31Texas~80K0.89×
32Delaware~3K0.88×
33Nevada~9K0.87×
34Colorado~10K0.84×
35New Hampshire~3K0.83×
36Missouri~10K0.81×
37Kansas~7K0.80×
38Maine~3K0.80×
39Hawaii~4K0.79×
40North Dakota~2K0.78×
41South Dakota~2K0.75×
42Alaska~2K0.75×
43Nebraska~4K0.73×
44West Virginia~4K0.73×
45Vermont~1K0.73×
46Montana~2K0.69×
47Washington~10K0.67×
48Utah~6K0.64×
49New Mexico~3K0.63×
50Idaho~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Brook Lopez, United States
0.56×1.00×5.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brook Lopez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brook Lopez audience
#·InterestCategoryAffinity×
01Victor OladipoSports439.66×
02De'Aaron FoxSports410.93×
03Candace ParkerSports265.98×
04Slam Dunk ContestSports236.37×
05WNBA draftSports221.11×
06Arizona Wildcats men's basketballSports210.38×
07Seattle StormSports141.46×
08Damian LillardSports115.59×
09UCLA Bruins men's basketballSports87.89×
10Gonzaga Bulldogs men's basketballSports70.10×
11Virginia Cavaliers men's basketballSports68.33×
12WNBASports65.53×
13Caitlin ClarkSports65.53×
14Paige BueckersSports56.21×
15Anthony Davis (basketball)Sports50.50×
16Minnesota LynxSports49.67×
17Barclays CenterSports47.89×
18Angel ReeseSports44.13×
19Duke Blue Devils men's basketballSports42.99×
20Sophie CunninghamSports34.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brook Lopez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brook Lopez audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN6.07×
TravellingTHRILL2.08×
TraditionCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brook Lopez audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
Pet OwnershipJOY0.80×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brook Lopez have in United States?

Brook Lopez has an estimated audience of 914,954 people in United States, concentrated in California and Wisconsin.

02

What is the gender split and age of Brook Lopez fans?

36.4% of Brook Lopez fans are female, 63.6% are male, with an average age of 38.7 years.

03

Which brands do Brook Lopez fans like most?

Brook Lopez fans show strongest brand affinity for De'Aaron Fox (410.93×), WNBA (65.53×), and Victor Oladipo (439.66×) over the country average.

04

Where do Brook Lopez fans live in United States?

Brook Lopez fans in United States are most concentrated in California (reach ~200K), Wisconsin (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Brook Lopez fans also like?

Beyond Brook Lopez itself, the audience over-indexes on WNBA (65.53×), Victor Oladipo (439.66×), Candace Parker (265.98×), and Caitlin Clark (65.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brook Lopez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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