Rascasse Audience Intelligence

Gonzaga Bulldogs men's basketball Audience in United States

A data profile of the people who buy, follow and care about Gonzaga Bulldogs men's basketball in United States — modelled from more than twelve digital signal sources. Gonzaga Bulldogs men's basketball has an estimated audience of 2,538,281 people in United States.

#119among Basketball in United States#209among Team in United States#1049in Sports

The average Gonzaga Bulldogs men's basketball fan in United States is 38.2 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, Idaho, California.

Top brand affinities include De'Aaron Fox, Duke Blue Devils men's basketball, Villanova Wildcats men's basketball, with strongest over-indexing on De'Aaron Fox (54.72× the country average).

Demographically, the Gonzaga Bulldogs men's basketball audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gonzaga Bulldogs men's basketball fan in United States is more male, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gonzaga Bulldogs men's basketball profile in United States.

Audience size
2.5M
in United States
Gender
37.8%♀
62.2% male
Age
38.2
average years
Country rank
#11786
Team in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gonzaga Bulldogs men's basketball fans

37.8% are female, 62.2% are male, average age 38.2.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Gonzaga Bulldogs men's basketball audience in United States
MetricValue
Female37.8%
Male62.2%
Average age38.2
Estimated audience size2,538,281
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Gonzaga Bulldogs men's basketball audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4917%
50+20%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Gonzaga Bulldogs men's basketball audience comes from United States.

Worldwide audience distribution share by country for Gonzaga Bulldogs men's basketball
CountryShare
United States84.6%
Canada3.5%
Philippines2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gonzaga Bulldogs men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Gonzaga Bulldogs men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~100K11.16×
02Washington~500K10.52×
03Montana~40K5.37×
04Oregon~50K1.93×
05Alaska~7K1.35×
06Hawaii~10K1.13×
07Arizona~50K1.08×
08Wyoming~4K1.05×
09Nevada~20K1.03×
10Kentucky~30K0.97×
11Nebraska~8K0.69×
12Colorado~20K0.64×
13Utah~10K0.64×
14North Dakota~3K0.58×
15South Dakota~3K0.56×
16Iowa~10K0.55×
17Indiana~20K0.50×
18Kansas~10K0.50×
19California~100K0.49×
20Arkansas~10K0.49×
21Alabama~20K0.48×
22West Virginia~5K0.48×
23Mississippi~9K0.47×
24New Mexico~6K0.46×
25Tennessee~20K0.45×
26Missouri~20K0.40×
27Illinois~30K0.39×
28Michigan~20K0.39×
29Washington, District of Columbia~3K0.39×
30Rhode Island~3K0.37×
31Ohio~30K0.36×
32Wisconsin~10K0.36×
33North Carolina~20K0.34×
34Delaware~2K0.34×
35Louisiana~10K0.33×
36Virginia~20K0.32×
37South Carolina~10K0.32×
38Connecticut~8K0.32×
39Pennsylvania~30K0.31×
40Minnesota~10K0.31×
41Georgia~20K0.30×
42Maine~3K0.29×
43Florida~50K0.28×
44Maryland~10K0.28×
45Texas~60K0.27×
46New Jersey~20K0.27×
47New Hampshire~3K0.27×
48Massachusetts~10K0.26×
49Oklahoma~7K0.25×
50New York~30K0.24×
Fig. 06

Affinity by region

Affinity by region — Gonzaga Bulldogs men's basketball, United States
0.24×1.00×11.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gonzaga Bulldogs men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gonzaga Bulldogs men's basketball audience
#·InterestCategoryAffinity×
01Brook LopezSports68.90×
02Villanova Wildcats men's basketballSports58.73×
03Marquette Golden Eagles men's basketballSports56.48×
04USC Trojans men's basketballSports55.68×
05De'Aaron FoxSports54.72×
06Maryland Terrapins men's basketballSports53.88×
07UCLA Bruins men's basketballSports47.82×
08Jrue HolidaySports40.30×
09Arkansas Razorbacks men's basketballSports38.69×
10Virginia Cavaliers men's basketballSports30.99×
11Duke Blue Devils men's basketballSports26.08×
12Washington WizardsSports17.82×
13Minnesota TimberwolvesSports16.34×
14Utah JazzSports16.26×
15Portland Trail BlazersSports14.35×
16Detroit PistonsSports14.08×
17Victor WembanyamaSports13.91×
18Milwaukee BucksSports13.30×
19Houston RocketsSports12.28×
20Oklahoma City ThunderSports10.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gonzaga Bulldogs men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gonzaga Bulldogs men's basketball audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.49×
Convenience OrientationPREMIUM1.27×
Family OrientationCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gonzaga Bulldogs men's basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gonzaga Bulldogs men's basketball have in United States?

Gonzaga Bulldogs men's basketball has an estimated audience of 2,538,281 people in United States, concentrated in Washington and Idaho.

02

What is the gender split and age of Gonzaga Bulldogs men's basketball fans?

37.8% of Gonzaga Bulldogs men's basketball fans are female, 62.2% are male, with an average age of 38.2 years.

03

Which brands do Gonzaga Bulldogs men's basketball fans like most?

Gonzaga Bulldogs men's basketball fans show strongest brand affinity for De'Aaron Fox (54.72×), Duke Blue Devils men's basketball (26.08×), and Villanova Wildcats men's basketball (58.73×) over the country average.

04

Where do Gonzaga Bulldogs men's basketball fans live in United States?

Gonzaga Bulldogs men's basketball fans in United States are most concentrated in Washington (reach ~500K), Idaho (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gonzaga Bulldogs men's basketball fans also like?

Beyond Gonzaga Bulldogs men's basketball itself, the audience over-indexes on Duke Blue Devils men's basketball (26.08×), Villanova Wildcats men's basketball (58.73×), UCLA Bruins men's basketball (47.82×), and Arkansas Razorbacks men's basketball (38.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Gonzaga Bulldogs men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gonzaga Bulldogs men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →