Rascasse Audience Intelligence

Virginia Cavaliers men's basketball Audience in United States

A data profile of the people who buy, follow and care about Virginia Cavaliers men's basketball in United States — modelled from more than twelve digital signal sources. Virginia Cavaliers men's basketball has an estimated audience of 2,957,376 people in United States.

#107among Basketball in United States#193among Team in United States#930in Sports

The average Virginia Cavaliers men's basketball fan in United States is 42.9 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, Florida.

Top brand affinities include De'Aaron Fox, Duke Blue Devils men's basketball, Arkansas Razorbacks men's basketball, with strongest over-indexing on De'Aaron Fox (47.9× the country average).

Demographically, the Virginia Cavaliers men's basketball audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virginia Cavaliers men's basketball fan in United States is more male, around 42.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virginia Cavaliers men's basketball profile in United States.

Audience size
3M
in United States
Gender
36.8%♀
63.2% male
Age
42.9
average years
Country rank
#10430
Team in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virginia Cavaliers men's basketball fans

36.8% are female, 63.2% are male, average age 42.9.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Virginia Cavaliers men's basketball audience in United States
MetricValue
Female36.8%
Male63.2%
Average age42.9
Estimated audience size2,957,376
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Virginia Cavaliers men's basketball audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Virginia Cavaliers men's basketball audience comes from United States.

Worldwide audience distribution share by country for Virginia Cavaliers men's basketball
CountryShare
United States93.4%
Japan1.3%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virginia Cavaliers men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Virginia Cavaliers men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1M21.37×
02Washington, District of Columbia~20K2.95×
03North Carolina~200K2.65×
04Maryland~60K1.50×
05South Carolina~40K1.35×
06West Virginia~10K1.34×
07Kentucky~30K1.02×
08Tennessee~40K0.96×
09Delaware~6K0.95×
10Connecticut~20K0.69×
11Georgia~50K0.67×
12Alabama~20K0.65×
13Vermont~2K0.63×
14New York~70K0.61×
15Montana~4K0.61×
16Florida~90K0.60×
17Pennsylvania~40K0.60×
18Indiana~20K0.57×
19Iowa~10K0.56×
20Mississippi~10K0.55×
21Maine~4K0.55×
22Massachusetts~20K0.54×
23New Jersey~30K0.52×
24Ohio~30K0.51×
25Rhode Island~3K0.49×
26Alaska~2K0.49×
27Louisiana~10K0.48×
28Nevada~10K0.48×
29Colorado~20K0.47×
30Utah~9K0.47×
31Nebraska~5K0.47×
32North Dakota~2K0.47×
33South Dakota~2K0.46×
34New Hampshire~4K0.45×
35Arkansas~8K0.44×
36Michigan~20K0.43×
37Kansas~7K0.42×
38Hawaii~4K0.42×
39Wisconsin~10K0.41×
40Illinois~30K0.40×
41Arizona~20K0.40×
42Idaho~4K0.39×
43Missouri~10K0.38×
44New Mexico~4K0.33×
45Washington~10K0.28×
46Texas~50K0.27×
47Minnesota~9K0.27×
48Oklahoma~6K0.26×
49Oregon~6K0.25×
50California~60K0.23×
Fig. 06

Affinity by region

Affinity by region — Virginia Cavaliers men's basketball, United States
0.23×1.00×21.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virginia Cavaliers men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virginia Cavaliers men's basketball audience
#·InterestCategoryAffinity×
01Brook LopezSports60.77×
02De'Aaron FoxSports47.90×
03Virginia Tech Hokies men's basketballSports46.82×
04Virginia Cavaliers footballSports46.61×
05Arizona Wildcats men's basketballSports39.69×
06Jrue HolidaySports39.38×
07Arkansas Razorbacks men's basketballSports32.75×
08Duke Blue Devils men's basketballSports31.17×
09Villanova Wildcats men's basketballSports28.23×
10Gonzaga Bulldogs men's basketballSports27.12×
11Washington WizardsSports10.91×
12Victor WembanyamaSports10.53×
13Minnesota TimberwolvesSports10.11×
14Utah JazzSports9.71×
15Detroit PistonsSports9.50×
16Portland Trail BlazersSports8.82×
17WNBASports8.32×
18Giannis AntetokounmpoSports8.25×
19Houston RocketsSports7.96×
20Milwaukee BucksSports7.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virginia Cavaliers men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virginia Cavaliers men's basketball audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.38×
Community OrientationOPEN1.12×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virginia Cavaliers men's basketball audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
SustainabilityBALANCE0.91×
TravellingTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virginia Cavaliers men's basketball have in United States?

Virginia Cavaliers men's basketball has an estimated audience of 2,957,376 people in United States, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Virginia Cavaliers men's basketball fans?

36.8% of Virginia Cavaliers men's basketball fans are female, 63.2% are male, with an average age of 42.9 years.

03

Which brands do Virginia Cavaliers men's basketball fans like most?

Virginia Cavaliers men's basketball fans show strongest brand affinity for De'Aaron Fox (47.9×), Duke Blue Devils men's basketball (31.17×), and Arkansas Razorbacks men's basketball (32.75×) over the country average.

04

Where do Virginia Cavaliers men's basketball fans live in United States?

Virginia Cavaliers men's basketball fans in United States are most concentrated in Virginia (reach ~1M), North Carolina (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Virginia Cavaliers men's basketball fans also like?

Beyond Virginia Cavaliers men's basketball itself, the audience over-indexes on Duke Blue Devils men's basketball (31.17×), Arkansas Razorbacks men's basketball (32.75×), Brook Lopez (60.77×), and Virginia Cavaliers football (46.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Virginia Cavaliers men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Cavaliers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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