Virginia Cavaliers men's basketball Audience in United States
Virginia Cavaliers men's basketball has an estimated audience of 2,203,565 people in United States. 36.8% are female, 63.2% are male, average age 42.9. Top regions: Virginia, North Carolina, Florida. Top brand affinities: Duke Blue Devils men's basketball, Brook Lopez, De'Aaron Fox, Arkansas Razorbacks men's basketball, Jrue Holiday.
The average Virginia Cavaliers men's basketball fan in United States is 42.9 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Florida. Top brand affinities include Duke Blue Devils men's basketball, Brook Lopez, De'Aaron Fox, with strongest over-indexing on Duke Blue Devils men's basketball (31.17× the country average). Demographically, the Virginia Cavaliers men's basketball audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Virginia Cavaliers men's basketball fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 42.9 |
| Estimated audience size | 2,203,565 |
Audience persona
The typical Virginia Cavaliers men's basketball fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Duke Blue Devils men's basketball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 1,352,542 | 25.2× |
| North Carolina | 169,372 | 2.55× |
| Florida | 89,361 | 0.6× |
| New York | 67,942 | 0.55× |
| Maryland | 57,852 | 1.53× |
| California | 47,609 | 0.2× |
| Georgia | 45,448 | 0.67× |
| South Carolina | 44,447 | 1.34× |
| Texas | 40,433 | 0.21× |
| Tennessee | 38,431 | 0.87× |
| Pennsylvania | 35,917 | 0.48× |
| New Jersey | 24,490 | 0.44× |
| Alabama | 22,428 | 0.73× |
| Washington, District of Columbia | 20,797 | 3.14× |
| Illinois | 20,371 | 0.28× |
| Ohio | 20,178 | 0.3× |
| Massachusetts | 19,915 | 0.46× |
| Kentucky | 19,148 | 0.69× |
| Arizona | 18,583 | 0.41× |
| West Virginia | 15,552 | 1.52× |
| Colorado | 13,268 | 0.38× |
| Connecticut | 12,528 | 0.57× |
| Indiana | 11,727 | 0.29× |
| Wisconsin | 11,622 | 0.35× |
| Michigan | 11,327 | 0.2× |
| Washington | 9,646 | 0.22× |
| Louisiana | 7,981 | 0.28× |
| Missouri | 7,229 | 0.2× |
| Nevada | 6,612 | 0.31× |
| Mississippi | 6,173 | 0.34× |
| Delaware | 5,070 | 0.83× |
| Minnesota | 4,187 | 0.13× |
| Arkansas | 3,962 | 0.22× |
| Iowa | 3,801 | 0.21× |
| Maine | 3,780 | 0.48× |
| Oregon | 3,669 | 0.15× |
| Utah | 3,635 | 0.18× |
| Kansas | 3,358 | 0.19× |
| Oklahoma | 3,188 | 0.13× |
| Montana | 3,176 | 0.52× |
| Idaho | 2,597 | 0.23× |
| New Hampshire | 2,547 | 0.29× |
| Rhode Island | 2,287 | 0.33× |
| Hawaii | 2,124 | 0.22× |
| New Mexico | 1,808 | 0.16× |
| Vermont | 1,799 | 0.47× |
| Alaska | 1,612 | 0.34× |
| Nebraska | 1,404 | 0.13× |
| South Dakota | 787 | 0.15× |
| Wyoming | 767 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Duke Blue Devils men's basketball | 31.17× | Sports |
| Brook Lopez | 60.77× | Sports |
| De'Aaron Fox | 47.9× | Sports |
| Arkansas Razorbacks men's basketball | 32.75× | Sports |
| Jrue Holiday | 39.38× | Sports |
| Virginia Cavaliers football | 46.61× | Sports |
| Virginia Tech Hokies men's basketball | 46.82× | Sports |
| Gonzaga Bulldogs men's basketball | 27.12× | Sports |
| WNBA | 8.32× | Sports |
| Minnesota Timberwolves | 10.11× | Sports |
| Ohio State Buckeyes men's basketball | 29.07× | Sports |
| Florida Gators men's basketball | 36.74× | Sports |
| Villanova Wildcats men's basketball | 28.23× | Sports |
| Detroit Pistons | 9.5× | Sports |
| Caitlin Clark | 8.32× | Sports |
| Milwaukee Bucks | 7.92× | Sports |
| Oklahoma City Thunder | 6.56× | Sports |
| Houston Rockets | 7.96× | Sports |
| Washington Wizards | 10.91× | Sports |
| Utah Jazz | 9.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.79 |
| Convenience Orientation | PREMIUM | 1.33 |
| Community Orientation | OPEN | 1.32 |
| Career Orientation | POWER | 1.32 |
| Early Adopter Mentality | POWER | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.5% |
| Japan | 1.7% |
| China | 0.9% |
See Virginia Cavaliers men's basketball audiences in other countries
- Virginia Cavaliers men's basketball — Germany
- Virginia Cavaliers men's basketball — United Kingdom
- Virginia Cavaliers men's basketball — France
- Virginia Cavaliers men's basketball — Italy
- Virginia Cavaliers men's basketball — Spain
- Virginia Cavaliers men's basketball — Brazil
- Virginia Cavaliers men's basketball — Japan
- Virginia Cavaliers men's basketball — South Korea
- Virginia Cavaliers men's basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Virginia Cavaliers men's basketball have in United States?
Virginia Cavaliers men's basketball has an estimated audience of 2,203,565 people in United States, concentrated in Virginia and North Carolina.
What is the gender split and age of Virginia Cavaliers men's basketball fans?
36.8% of Virginia Cavaliers men's basketball fans are female, 63.2% are male, with an average age of 42.9 years.
Which brands do Virginia Cavaliers men's basketball fans like most?
Virginia Cavaliers men's basketball fans show strongest brand affinity for Duke Blue Devils men's basketball (31.17×), Brook Lopez (60.77×), and De'Aaron Fox (47.9×) over the country average.
Where do Virginia Cavaliers men's basketball fans live in United States?
Virginia Cavaliers men's basketball fans in United States are most concentrated in Virginia (reach 1,352,542), North Carolina (reach 169,372), and Florida (reach 89,361). These three regions account for the largest share of the active audience.
What other brands do Virginia Cavaliers men's basketball fans also like?
Beyond Virginia Cavaliers men's basketball itself, the audience over-indexes on Brook Lopez (60.77×), De'Aaron Fox (47.9×), Arkansas Razorbacks men's basketball (32.75×), and Jrue Holiday (39.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Virginia Cavaliers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.