Rascasse Audience Intelligence

Virginia Cavaliers football Audience in United States

A data profile of the people who buy, follow and care about Virginia Cavaliers football in United States — modelled from more than twelve digital signal sources. Virginia Cavaliers football has an estimated audience of 1,294,230 people in United States.

#318among American football in United States#312among Team in United States#1801in Sports

The average Virginia Cavaliers football fan in United States is 37.9 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, Florida, North Carolina.

Top brand affinities include Mary Elizabeth Winstead, Virginia Cavaliers men's basketball, Freddie Freeman, with strongest over-indexing on Mary Elizabeth Winstead (58.19× the country average).

Demographically, the Virginia Cavaliers football audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virginia Cavaliers football fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Mary Elizabeth Winstead.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virginia Cavaliers football profile in United States.

Audience size
1.3M
in United States
Gender
47.1%♀
52.9% male
Age
37.9
average years
Country rank
#19781
Team in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virginia Cavaliers football fans

47.1% are female, 52.9% are male, average age 37.9.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Virginia Cavaliers football audience in United States
MetricValue
Female47.1%
Male52.9%
Average age37.9
Estimated audience size1,294,230
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Virginia Cavaliers football audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3914%
40-4921%
50+21%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Virginia Cavaliers football audience comes from United States.

Worldwide audience distribution share by country for Virginia Cavaliers football
CountryShare
United States95.7%
United Kingdom0.6%
Australia0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virginia Cavaliers football audience in United States is strongest.

Fig. 05

Top regions by affinity

Virginia Cavaliers football fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K6.19×
02South Carolina~50K2.80×
03Alabama~40K2.42×
04Mississippi~20K1.90×
05North Carolina~70K1.85×
06Kentucky~30K1.72×
07Tennessee~40K1.67×
08Georgia~70K1.64×
09Florida~100K1.51×
10Nebraska~10K1.50×
11West Virginia~8K1.40×
12Louisiana~20K1.32×
13Delaware~5K1.31×
14Washington, District of Columbia~5K1.16×
15Ohio~50K1.14×
16Maryland~30K1.14×
17Indiana~30K1.08×
18Pennsylvania~50K1.06×
19Iowa~10K0.99×
20Nevada~10K0.87×
21Arkansas~9K0.86×
22Oklahoma~10K0.77×
23Michigan~30K0.76×
24Hawaii~4K0.73×
25Missouri~10K0.71×
26Kansas~7K0.69×
27Wyoming~1K0.68×
28Massachusetts~20K0.67×
29Connecticut~9K0.66×
30New Jersey~20K0.63×
31Colorado~10K0.63×
32Rhode Island~3K0.63×
33South Dakota~2K0.61×
34Texas~70K0.60×
35Arizona~20K0.60×
36Utah~7K0.59×
37New Hampshire~3K0.59×
38Illinois~20K0.58×
39Idaho~4K0.55×
40Montana~2K0.55×
41Maine~2K0.54×
42Alaska~1K0.54×
43North Dakota~1K0.53×
44New York~40K0.51×
45Wisconsin~9K0.46×
46New Mexico~3K0.46×
47Washington~10K0.41×
48Oregon~6K0.39×
49Minnesota~7K0.36×
50California~50K0.33×
Fig. 06

Affinity by region

Affinity by region — Virginia Cavaliers football, United States
0.33×1.00×6.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virginia Cavaliers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virginia Cavaliers football audience
#·InterestCategoryAffinity×
01Candice PattonMovies & TV100.70×
02Mary Elizabeth WinsteadMovies & TV58.19×
03Virginia Cavaliers men's basketballSports46.61×
04Freddie FreemanSports41.37×
05DeMar DeRozanSports33.45×
06Stacy KeiblerMovies & TV23.02×
07Magic JohnsonSports20.24×
08Dennis RodmanSports20.00×
09Kareem Abdul-JabbarSports20.00×
10Night at the MuseumMovies & TV20.00×
11Tobias HarrisSports20.00×
12Sean PaytonSports20.00×
13Charles BarkleySports19.51×
14Gerard ButlerMovies & TV18.90×
15Larry BirdSports18.11×
16Baker MayfieldSports17.81×
17Jeremy RennerMovies & TV16.83×
18Winona RyderMovies & TV10.28×
19StubHubTravel & Leisure8.83×
20Capital OneBusiness & Career8.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virginia Cavaliers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virginia Cavaliers football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Social Media UsageJOY1.43×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virginia Cavaliers football audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
Luxury OrientationPREMIUM0.61×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virginia Cavaliers football have in United States?

Virginia Cavaliers football has an estimated audience of 1,294,230 people in United States, concentrated in Virginia and Florida.

02

What is the gender split and age of Virginia Cavaliers football fans?

47.1% of Virginia Cavaliers football fans are female, 52.9% are male, with an average age of 37.9 years.

03

Which brands do Virginia Cavaliers football fans like most?

Virginia Cavaliers football fans show strongest brand affinity for Mary Elizabeth Winstead (58.19×), Virginia Cavaliers men's basketball (46.61×), and Freddie Freeman (41.37×) over the country average.

04

Where do Virginia Cavaliers football fans live in United States?

Virginia Cavaliers football fans in United States are most concentrated in Virginia (reach ~200K), Florida (reach ~100K), and North Carolina (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Virginia Cavaliers football fans also like?

Beyond Virginia Cavaliers football itself, the audience over-indexes on Virginia Cavaliers men's basketball (46.61×), Freddie Freeman (41.37×), Candice Patton (100.7×), and Capital One (8.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Virginia Cavaliers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Cavaliers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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