StubHub Audience in United States
StubHub has an estimated audience of 11,926,972 people in United States. 47.2% are female, 52.8% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Antonio Brown, Bradley Whitford, Angel Reese, Tennessee Volunteers football, Jon Gruden.
The average StubHub fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Antonio Brown, Bradley Whitford, Angel Reese, with strongest over-indexing on Antonio Brown (41.61× the country average). Demographically, the StubHub audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Productivity
Demographics of StubHub fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 38.6 |
| Estimated audience size | 11,926,972 |
Audience persona
The typical StubHub fan in United States is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Antonio Brown.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,616,706 | 1.23× |
| New York | 1,013,592 | 1.52× |
| Texas | 928,759 | 0.91× |
| Florida | 882,540 | 1.09× |
| Pennsylvania | 589,024 | 1.47× |
| Illinois | 574,084 | 1.44× |
| New Jersey | 522,710 | 1.72× |
| Michigan | 434,378 | 1.39× |
| Ohio | 413,517 | 1.13× |
| Georgia | 411,835 | 1.12× |
| North Carolina | 347,945 | 0.97× |
| Indiana | 323,896 | 1.49× |
| Massachusetts | 312,034 | 1.33× |
| Virginia | 282,885 | 0.97× |
| Tennessee | 240,829 | 1.01× |
| Missouri | 239,341 | 1.24× |
| Washington | 224,373 | 0.94× |
| Maryland | 217,507 | 1.06× |
| Arizona | 210,525 | 0.86× |
| Wisconsin | 189,422 | 1.06× |
| Colorado | 187,441 | 1× |
| Louisiana | 169,142 | 1.1× |
| Connecticut | 167,060 | 1.4× |
| South Carolina | 161,987 | 0.9× |
| Minnesota | 161,827 | 0.95× |
| Alabama | 158,257 | 0.95× |
| Nevada | 154,392 | 1.34× |
| Kentucky | 152,093 | 1.02× |
| Oregon | 118,597 | 0.87× |
| Iowa | 106,319 | 1.08× |
| Oklahoma | 102,720 | 0.78× |
| Kansas | 87,035 | 0.93× |
| Mississippi | 79,121 | 0.81× |
| Arkansas | 78,867 | 0.8× |
| Utah | 74,244 | 0.7× |
| Nebraska | 58,533 | 0.98× |
| New Hampshire | 51,983 | 1.11× |
| West Virginia | 51,268 | 0.92× |
| Washington, District of Columbia | 43,924 | 1.23× |
| Maine | 42,753 | 1× |
| Rhode Island | 41,489 | 1.09× |
| New Mexico | 37,571 | 0.63× |
| Idaho | 36,365 | 0.61× |
| Delaware | 32,872 | 1× |
| Montana | 22,858 | 0.69× |
| Hawaii | 22,166 | 0.43× |
| South Dakota | 16,704 | 0.61× |
| Vermont | 15,593 | 0.74× |
| North Dakota | 14,457 | 0.59× |
| Alaska | 9,100 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Antonio Brown | 41.61× | Sports |
| Bradley Whitford | 42.87× | Movies & TV |
| Angel Reese | 18.67× | Sports |
| Tennessee Volunteers football | 18.67× | Sports |
| Jon Gruden | 35.44× | Sports |
| Carl Reiner | 32.06× | Movies & TV |
| Northwestern Mutual | 36.3× | Business & Career |
| Kirk Cousins | 23.13× | Sports |
| Gregg Popovich | 41.19× | Sports |
| Seth Curry | 33.53× | Sports |
| Jameis Winston | 28.4× | Sports |
| Profootballtalk.com | 24.66× | Sports |
| Georgia Tech Yellow Jackets | 61.58× | Sports |
| Reggie Miller | 36.51× | Sports |
| Giancarlo Stanton | 28.51× | Sports |
| Freddie Freeman | 23.84× | Sports |
| Iman Shumpert | 31.64× | Sports |
| Max Scherzer | 25.83× | Sports |
| Andre Drummond | 44.22× | Sports |
| Luke Kuechly | 36.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Convenience Orientation | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.32 |
| Travelling | THRILL | 1.28 |
| Early Adopter Mentality | POWER | 1.14 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| Canada | 7.0% |
| United Kingdom | 3.4% |
See StubHub audiences in other countries
More Productivity audiences in United States
- GitHub (12,897,688)
- Basecamp (company) (1,000,882)
- Evernote (760,934)
- truecaller (712,307)
- IFTTT (198,375)
Frequently asked questions
How many fans does StubHub have in United States?
StubHub has an estimated audience of 11,926,972 people in United States, concentrated in California and New York.
What is the gender split and age of StubHub fans?
47.2% of StubHub fans are female, 52.8% are male, with an average age of 38.6 years.
Which brands do StubHub fans like most?
StubHub fans show strongest brand affinity for Antonio Brown (41.61×), Bradley Whitford (42.87×), and Angel Reese (18.67×) over the country average.
Where do StubHub fans live in United States?
StubHub fans in United States are most concentrated in California (reach 1,616,706), New York (reach 1,013,592), and Texas (reach 928,759). These three regions account for the largest share of the active audience.
What other brands do StubHub fans also like?
Beyond StubHub itself, the audience over-indexes on Bradley Whitford (42.87×), Angel Reese (18.67×), Tennessee Volunteers football (18.67×), and Jon Gruden (35.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for StubHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.