Rascasse Audience Intelligence

StubHub Audience in United States

A data profile of the people who buy, follow and care about StubHub in United States — modelled from more than twelve digital signal sources. StubHub has an estimated audience of 12,615,882 people in United States.

#70among Website / Newspaper / Magazine in United States#250in Travel & Leisure

The average StubHub fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Antonio Brown, Tennessee Volunteers football, Angel Reese, with strongest over-indexing on Antonio Brown (41.61× the country average).

Demographically, the StubHub audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical StubHub fan in United States is balanced, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Antonio Brown.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the StubHub profile in United States.

Audience size
12.6M
in United States
Gender
47.2%♀
52.8% male
Age
38.6
average years
Country rank
#2831
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of StubHub

47.2% are female, 52.8% are male, average age 38.6.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for StubHub audience in United States
MetricValue
Female47.2%
Male52.8%
Average age38.6
Estimated audience size12,615,882
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the StubHub audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4924%
50+16%
Fig. 04

Worldwide distribution

73.6%

of the worldwide StubHub audience comes from United States.

Worldwide audience distribution share by country for StubHub
CountryShare
United States73.6%
Canada7.3%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the StubHub audience in United States is strongest.

Fig. 05

Top regions by affinity

StubHub fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~500K1.71×
02New York~1M1.55×
03Nevada~200K1.47×
04Connecticut~200K1.43×
05Illinois~600K1.41×
06Pennsylvania~600K1.40×
07Massachusetts~300K1.35×
08California~1.5M1.33×
09Michigan~400K1.33×
10Indiana~300K1.32×
11Washington, District of Columbia~50K1.28×
12Rhode Island~40K1.15×
13Georgia~400K1.14×
14Missouri~200K1.14×
15New Hampshire~50K1.14×
16Florida~900K1.08×
17Maryland~200K1.08×
18Delaware~40K1.07×
19Wisconsin~200K1.05×
20Iowa~100K1.04×
21Ohio~400K1.03×
22Maine~40K1.03×
23Colorado~200K1.01×
24Washington~200K1.00×
25Louisiana~200K1.00×
26Nebraska~60K0.99×
27Virginia~300K0.97×
28West Virginia~50K0.96×
29North Carolina~300K0.95×
30Tennessee~200K0.95×
31Alabama~200K0.94×
32Kentucky~100K0.94×
33Minnesota~200K0.92×
34Texas~900K0.91×
35Kansas~90K0.91×
36South Carolina~200K0.88×
37Arizona~200K0.86×
38Oregon~100K0.85×
39Mississippi~80K0.85×
40Vermont~20K0.81×
41Arkansas~80K0.77×
42Oklahoma~100K0.76×
43Montana~20K0.72×
44New Mexico~40K0.69×
45Utah~70K0.64×
46South Dakota~20K0.64×
47North Dakota~20K0.62×
48Idaho~40K0.59×
49Hawaii~30K0.57×
50Alaska~10K0.42×
Fig. 06

Affinity by region

Affinity by region — StubHub, United States
0.42×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the StubHub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for StubHub audience
#·InterestCategoryAffinity×
01Georgia Tech Yellow JacketsSports61.58×
02lsu tigersSports54.02×
03Andre DrummondSports44.22×
04Antonio BrownSports41.61×
05Gregg PopovichSports41.19×
06Luke KuechlySports36.42×
07Northwestern MutualBusiness & Career36.30×
08Jon GrudenSports35.44×
09Seth CurrySports33.53×
10Carl ReinerMovies & TV32.06×
11Iman ShumpertSports31.64×
12Giancarlo StantonSports28.51×
13Jameis WinstonSports28.40×
14Sean PaytonSports28.12×
15Max ScherzerSports25.83×
16Profootballtalk.comSports24.66×
17Freddie FreemanSports23.84×
18Kirk CousinsSports23.13×
19Tennessee Volunteers footballSports18.67×
20Angel ReeseSports18.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the StubHub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by StubHub audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.23×
Design AffinityPREMIUM1.13×
Pet OwnershipJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by StubHub audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Community OrientationOPEN0.70×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does StubHub have in United States?

StubHub has an estimated audience of 12,615,882 people in United States, concentrated in California and New York.

02

What is the gender split and age of StubHub fans?

47.2% of StubHub fans are female, 52.8% are male, with an average age of 38.6 years.

03

Which brands do StubHub fans like most?

StubHub fans show strongest brand affinity for Antonio Brown (41.61×), Tennessee Volunteers football (18.67×), and Angel Reese (18.67×) over the country average.

04

Where do StubHub fans live in United States?

StubHub fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do StubHub fans also like?

Beyond StubHub itself, the audience over-indexes on Tennessee Volunteers football (18.67×), Angel Reese (18.67×), Carl Reiner (32.06×), and Kirk Cousins (23.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See StubHub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for StubHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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