Rascasse Audience Intelligence

Kirk Cousins Audience in United States

A data profile of the people who buy, follow and care about Kirk Cousins in United States — modelled from more than twelve digital signal sources. Kirk Cousins has an estimated audience of 4,652,413 people in United States.

#102among American football in United States#812among Person in United States#611in Sports

The average Kirk Cousins fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Sean Payton, Dennis Rodman, Emmy Rossum, with strongest over-indexing on Sean Payton (187.29× the country average).

Demographically, the Kirk Cousins audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kirk Cousins fan in United States is more male, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kirk Cousins profile in United States.

Audience size
4.7M
in United States
Gender
36.6%♀
63.4% male
Age
33.8
average years
Country rank
#7101
Person in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kirk Cousins fans

36.6% are female, 63.4% are male, average age 33.8.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Kirk Cousins audience in United States
MetricValue
Female36.6%
Male63.4%
Average age33.8
Estimated audience size4,652,413
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Kirk Cousins audience in United States
Age bracketShare%
16-1939%
20-2917%
30-3916%
40-4914%
50+14%
Fig. 04

Worldwide distribution

86.1%

of the worldwide Kirk Cousins audience comes from United States.

Worldwide audience distribution share by country for Kirk Cousins
CountryShare
United States86.1%
Canada3.6%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kirk Cousins audience in United States is strongest.

Fig. 05

Top regions by affinity

Kirk Cousins fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K3.58×
02North Dakota~20K2.44×
03South Dakota~20K2.13×
04Georgia~300K2.10×
05Michigan~200K1.62×
06Iowa~50K1.39×
07Wisconsin~90K1.28×
08Kansas~40K1.17×
09Virginia~100K1.12×
10Maryland~80K1.11×
11Ohio~100K1.05×
12Nebraska~20K1.02×
13Montana~10K1.02×
14Arizona~90K1.01×
15Missouri~70K0.99×
16Colorado~70K0.98×
17Alabama~60K0.97×
18Washington, District of Columbia~10K0.96×
19Pennsylvania~100K0.95×
20Illinois~100K0.91×
21Indiana~70K0.91×
22South Carolina~60K0.89×
23Louisiana~50K0.88×
24North Carolina~100K0.86×
25Nevada~40K0.85×
26Wyoming~6K0.85×
27Tennessee~70K0.84×
28West Virginia~20K0.84×
29Delaware~10K0.84×
30Idaho~20K0.82×
31Washington~70K0.81×
32Kentucky~40K0.81×
33New Jersey~90K0.80×
34Florida~200K0.79×
35Alaska~7K0.78×
36Connecticut~30K0.75×
37Mississippi~30K0.75×
38Hawaii~10K0.74×
39Arkansas~30K0.72×
40New Mexico~20K0.71×
41Texas~300K0.70×
42Massachusetts~60K0.70×
43Rhode Island~10K0.69×
44Oklahoma~30K0.68×
45New Hampshire~10K0.68×
46Oregon~30K0.66×
47Utah~30K0.66×
48New York~200K0.65×
49California~300K0.64×
50Maine~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Kirk Cousins, United States
0.64×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kirk Cousins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kirk Cousins audience
#·InterestCategoryAffinity×
01Sean PaytonSports187.29×
02Dennis RodmanSports132.49×
03Emmy RossumMovies & TV66.17×
04Tim DuncanSports59.42×
05Eli ManningSports41.66×
06Matthew StaffordSports41.34×
07Peyton ManningSports28.92×
08Devil May CryGames28.54×
09DeMar DeRozanSports27.95×
10Tony RomoSports27.43×
11Brett FavreSports25.32×
12StubHubTravel & Leisure23.13×
13Liev SchreiberMovies & TV20.00×
14Dak PrescottSports16.78×
15HudlSports14.45×
16Ohio State Buckeyes footballSports12.39×
17Ohio State UniversityBusiness & Career10.49×
18Aaron RodgersSports10.15×
19San Francisco 49ersSports8.57×
20Giannis AntetokounmpoSports8.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kirk Cousins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kirk Cousins audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.94×
PatriotismCONSERVATISM1.93×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kirk Cousins audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Design AffinityPREMIUM0.60×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kirk Cousins have in United States?

Kirk Cousins has an estimated audience of 4,652,413 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Kirk Cousins fans?

36.6% of Kirk Cousins fans are female, 63.4% are male, with an average age of 33.8 years.

03

Which brands do Kirk Cousins fans like most?

Kirk Cousins fans show strongest brand affinity for Sean Payton (187.29×), Dennis Rodman (132.49×), and Emmy Rossum (66.17×) over the country average.

04

Where do Kirk Cousins fans live in United States?

Kirk Cousins fans in United States are most concentrated in California (reach ~300K), Georgia (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kirk Cousins fans also like?

Beyond Kirk Cousins itself, the audience over-indexes on Dennis Rodman (132.49×), Emmy Rossum (66.17×), Matthew Stafford (41.34×), and StubHub (23.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Kirk Cousins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kirk Cousins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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