Kirk Cousins Audience in United States

Kirk Cousins logo

Kirk Cousins has an estimated audience of 4,411,430 people in United States. 36.6% are female, 63.4% are male, average age 33.8. Top regions: Georgia, California, Texas. Top brand affinities: Primary and secondary antibodies, Gloria, La Jolla, Alaska, Jonathan Davis.

The average Kirk Cousins fan in United States is 33.8 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Primary and secondary antibodies, Gloria, La Jolla, with strongest over-indexing on Primary and secondary antibodies (129.33× the country average). Demographically, the Kirk Cousins audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Kirk Cousins fans

Demographic split for Kirk Cousins audience in United States
MetricValue
Female36.6%
Male63.4%
Average age33.8
Estimated audience size4,411,430

Audience persona

The typical Kirk Cousins fan in United States is more male, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Primary and secondary antibodies.

Top regions in United States

Top regions ranked by reach for Kirk Cousins in United States
RegionReachAffinity
Georgia332,0912.44×
California295,0670.61×
Texas280,2670.74×
Florida241,6340.81×
Minnesota239,2953.79×
Michigan176,2281.53×
New York171,8260.7×
Ohio153,2951.13×
Pennsylvania147,8391×
Illinois138,1530.94×
Virginia125,8531.17×
North Carolina114,0790.86×
Arizona99,5211.1×
New Jersey95,0170.85×
Maryland87,7821.16×
Wisconsin81,9281.23×
Washington74,4840.84×
Tennessee73,2040.83×
Missouri71,7171.01×
Indiana69,2990.86×
Alabama66,9741.09×
Colorado66,2290.95×
Massachusetts59,9920.69×
South Carolina59,7420.9×
Louisiana52,1950.92×
Iowa49,7531.37×
Kansas41,9401.21×
Kentucky40,5260.73×
Oklahoma33,9600.69×
Connecticut32,4950.73×
Oregon31,8580.63×
Nevada31,3750.74×
Mississippi25,9110.71×
Arkansas25,5950.7×
Utah24,3390.62×
Nebraska21,4280.97×
North Dakota21,0442.32×
South Dakota20,6532.03×
West Virginia15,9630.78×
Idaho15,6500.71×
New Mexico14,7030.66×
Washington, District of Columbia13,1490.99×
Hawaii13,0690.69×
Montana11,2600.92×
New Hampshire10,5050.6×
Delaware10,1310.83×
Maine9,3550.59×
Rhode Island8,8860.63×
Alaska7,3660.78×
Wyoming4,7830.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kirk Cousins audience
BrandAffinityCategory
Primary and secondary antibodies129.33×Health
Gloria20×Music & Radio
La Jolla19.5×Travel & Leisure
Alaska3.08×Travel & Leisure
Jonathan Davis12.35×Music & Radio
Elsword20×Games
Minnesota1.94×Travel & Leisure
Kevin Barnes40.1×Music & Radio
Noodle (Gorillaz)2.87×Music & Radio
Unique Gifts1.89×Shopping
Home staging3.83×Home & Garden
Nebraska1.98×Travel & Leisure
Graham Greene4.42×Literature
Notre Dame Fighting Irish women's basketball6.41×Sports
Surf kayaking9.37×Sports
Vocal harmony2.85×Music & Radio
Justice1.7×Politics & Society
Birthday Gifts1.89×Kids & Family
Sinaloa2.11×Travel & Leisure
Graham Greene (actor)3.38×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kirk Cousins audience
TraitClusterScore
Risk AppetiteTHRILL2.58
PatriotismCONSERVATISM1.2
Luxury OrientationPREMIUM1.19
Need for SecurityCONSERVATISM1.15
Social Media UsageJOY1.08
Career OrientationPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Kirk Cousins
CountryShare
United States85.7%
Canada3.7%
United Kingdom1.8%

See Kirk Cousins audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Kirk Cousins have in United States?

Kirk Cousins has an estimated audience of 4,411,430 people in United States, concentrated in Georgia and California.

What is the gender split and age of Kirk Cousins fans?

36.6% of Kirk Cousins fans are female, 63.4% are male, with an average age of 33.8 years.

Which brands do Kirk Cousins fans like most?

Kirk Cousins fans show strongest brand affinity for Primary and secondary antibodies (129.33×), Gloria (20×), and La Jolla (19.5×) over the country average.

Where do Kirk Cousins fans live in United States?

Kirk Cousins fans in United States are most concentrated in Georgia (reach 332,091), California (reach 295,067), and Texas (reach 280,267). These three regions account for the largest share of the active audience.

What other brands do Kirk Cousins fans also like?

Beyond Kirk Cousins itself, the audience over-indexes on Gloria (20×), La Jolla (19.5×), Alaska (3.08×), and Jonathan Davis (12.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kirk Cousins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.