Brett Favre Audience in United States

Brett Favre logo

Brett Favre has an estimated audience of 3,014,368 people in United States. 26.4% are female, 73.6% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Jerry Jones, Luke Kuechly, Aaron Rodgers, Seth Curry, Brian Dawkins.

The average Brett Favre fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jerry Jones, Luke Kuechly, Aaron Rodgers, with strongest over-indexing on Jerry Jones (62.49× the country average). Demographically, the Brett Favre audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Brett Favre fans

Demographic split for Brett Favre audience in United States
MetricValue
Female26.4%
Male73.6%
Average age43.3
Estimated audience size3,014,368

Audience persona

The typical Brett Favre fan in United States is more male, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Jerry Jones.

Top regions in United States

Top regions ranked by reach for Brett Favre in United States
RegionReachAffinity
California239,5950.72×
Texas219,7620.85×
Florida158,8810.78×
Wisconsin158,3823.49×
New York144,6180.86×
Illinois117,9521.17×
Pennsylvania110,2901.09×
Ohio92,1020.99×
Michigan83,5771.06×
Georgia82,3240.89×
North Carolina78,5360.87×
Minnesota76,8961.78×
New Jersey69,5210.91×
Virginia67,0040.91×
Tennessee60,8591.01×
Indiana55,4741.01×
Missouri53,3381.1×
Arizona52,0780.85×
Massachusetts49,6030.84×
Mississippi48,0941.94×
Washington47,3140.78×
Maryland45,8440.88×
Colorado43,6310.92×
Alabama41,6480.99×
South Carolina39,9680.88×
Louisiana39,9651.03×
Iowa34,8721.4×
Kentucky34,6680.92×
Oklahoma29,9890.9×
Oregon26,6940.77×
Kansas25,0421.05×
Connecticut24,8220.82×
Nevada22,5810.77×
Arkansas22,1660.89×
Utah18,0490.67×
Nebraska16,4891.09×
Idaho13,5970.9×
West Virginia12,4410.89×
New Mexico10,1680.67×
South Dakota9,3361.34×
New Hampshire9,2170.78×
Washington, District of Columbia8,9830.99×
North Dakota8,1401.31×
Montana7,7640.93×
Hawaii7,7020.59×
Maine7,5100.7×
Rhode Island7,1870.75×
Delaware6,9140.83×
Wyoming3,6840.82×
Vermont3,3100.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brett Favre audience
BrandAffinityCategory
Jerry Jones62.49×Sports
Luke Kuechly120.1×Sports
Aaron Rodgers24.48×Sports
Seth Curry66.81×Sports
Brian Dawkins120.82×Sports
Jon Gruden60.4×Sports
Darrelle Revis132.37×Sports
Michael Irvin51.04×Sports
Jameis Winston45.61×Sports
Brian Urlacher97.26×Sports
Dak Prescott27.23×Sports
Sean Payton52.78×Sports
Joe Namath58.02×Sports
Jonathan Toews79.28×Sports
Troy Aikman39.94×Sports
Paul Allen68.57×Business & Career
Charles Tillman132.2×Sports
Keegan Bradley47.67×Sports
Baker Mayfield23.95×Sports
Kirk Cousins25.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brett Favre audience
TraitClusterScore
Risk AppetiteTHRILL2.36
Luxury OrientationPREMIUM1.55
IndulgenceJOY1.4
PatriotismCONSERVATISM1.24
SustainabilityBALANCE1.09
Career OrientationPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Brett Favre
CountryShare
United States78.5%
Canada4.5%
Germany2.4%

See Brett Favre audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Brett Favre have in United States?

Brett Favre has an estimated audience of 3,014,368 people in United States, concentrated in California and Texas.

What is the gender split and age of Brett Favre fans?

26.4% of Brett Favre fans are female, 73.6% are male, with an average age of 43.3 years.

Which brands do Brett Favre fans like most?

Brett Favre fans show strongest brand affinity for Jerry Jones (62.49×), Luke Kuechly (120.1×), and Aaron Rodgers (24.48×) over the country average.

Where do Brett Favre fans live in United States?

Brett Favre fans in United States are most concentrated in California (reach 239,595), Texas (reach 219,762), and Florida (reach 158,881). These three regions account for the largest share of the active audience.

What other brands do Brett Favre fans also like?

Beyond Brett Favre itself, the audience over-indexes on Luke Kuechly (120.1×), Aaron Rodgers (24.48×), Seth Curry (66.81×), and Brian Dawkins (120.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brett Favre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.