Brian Urlacher Audience in United States
Brian Urlacher has an estimated audience of 568,080 people in United States. 41.0% are female, 59.0% are male, average age 37.8. Top regions: Illinois, Texas, California. Top brand affinities: Antonio Brown, Dennis Rodman, Sean Payton, Brett Favre, StubHub.
The average Brian Urlacher fan in United States is 37.8 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Antonio Brown, Dennis Rodman, Sean Payton, with strongest over-indexing on Antonio Brown (297.3× the country average). Demographically, the Brian Urlacher audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Brian Urlacher fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 37.8 |
| Estimated audience size | 568,080 |
Audience persona
The typical Brian Urlacher fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Antonio Brown.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 62,878 | 3.32× |
| Texas | 41,292 | 0.85× |
| California | 39,926 | 0.64× |
| Florida | 29,251 | 0.76× |
| New York | 21,628 | 0.68× |
| Indiana | 21,566 | 2.08× |
| Pennsylvania | 18,961 | 0.99× |
| Ohio | 18,644 | 1.07× |
| Michigan | 16,482 | 1.11× |
| Arizona | 15,265 | 1.32× |
| North Carolina | 15,156 | 0.89× |
| Georgia | 15,090 | 0.86× |
| Wisconsin | 12,736 | 1.49× |
| New Jersey | 11,273 | 0.78× |
| Virginia | 11,138 | 0.8× |
| Tennessee | 10,953 | 0.96× |
| New Mexico | 9,494 | 3.33× |
| Washington | 9,004 | 0.79× |
| Missouri | 8,924 | 0.97× |
| Massachusetts | 8,053 | 0.72× |
| Colorado | 8,011 | 0.89× |
| Maryland | 7,985 | 0.82× |
| South Carolina | 7,602 | 0.89× |
| Minnesota | 7,600 | 0.93× |
| Iowa | 7,168 | 1.53× |
| Kentucky | 6,649 | 0.93× |
| Louisiana | 6,575 | 0.9× |
| Alabama | 6,493 | 0.82× |
| Oklahoma | 5,384 | 0.85× |
| Nevada | 5,190 | 0.94× |
| Kansas | 4,507 | 1.01× |
| Oregon | 4,138 | 0.64× |
| Mississippi | 4,113 | 0.88× |
| Connecticut | 4,076 | 0.72× |
| Arkansas | 3,751 | 0.8× |
| Utah | 3,681 | 0.72× |
| Nebraska | 3,075 | 1.08× |
| Idaho | 2,378 | 0.83× |
| Hawaii | 2,142 | 0.88× |
| West Virginia | 2,069 | 0.78× |
| South Dakota | 1,979 | 1.51× |
| North Dakota | 1,476 | 1.26× |
| Montana | 1,418 | 0.9× |
| New Hampshire | 1,399 | 0.62× |
| Washington, District of Columbia | 1,336 | 0.78× |
| Maine | 1,296 | 0.64× |
| Delaware | 1,178 | 0.75× |
| Rhode Island | 1,038 | 0.57× |
| Alaska | 640 | 0.53× |
| Wyoming | 600 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Antonio Brown | 297.3× | Sports |
| Dennis Rodman | 141.5× | Sports |
| Sean Payton | 165.51× | Sports |
| Brett Favre | 86.31× | Sports |
| StubHub | 25.63× | Travel & Leisure |
| YES Network | 68.74× | Movies & TV |
| Chicago Cubs | 12.32× | Sports |
| Florida Gators | 26.82× | Sports |
| Chicago Bears | 8.93× | Sports |
| Jeremy Allen White | 20× | Movies & TV |
| Baker Mayfield | 20× | Sports |
| Chicago Blackhawks | 20.31× | Sports |
| Jrue Holiday | 25.64× | Sports |
| Chicago White Sox | 15.29× | Sports |
| Planet Fitness | 4.19× | Sports |
| Livemusic | 5.47× | Music & Radio |
| Kareem Abdul-Jabbar | 19.89× | Sports |
| Kia Sportage | 19.12× | Cars & Mobility |
| Hudl | 9.82× | Sports |
| Aaron Rodgers | 5.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| Risk Appetite | THRILL | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| Travelling | THRILL | 1 |
| Need for Security | CONSERVATISM | 1 |
| Career Orientation | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.0% |
| Germany | 1.0% |
| United Kingdom | 1.0% |
See Brian Urlacher audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Brian Urlacher have in United States?
Brian Urlacher has an estimated audience of 568,080 people in United States, concentrated in Illinois and Texas.
What is the gender split and age of Brian Urlacher fans?
41.0% of Brian Urlacher fans are female, 59.0% are male, with an average age of 37.8 years.
Which brands do Brian Urlacher fans like most?
Brian Urlacher fans show strongest brand affinity for Antonio Brown (297.3×), Dennis Rodman (141.5×), and Sean Payton (165.51×) over the country average.
Where do Brian Urlacher fans live in United States?
Brian Urlacher fans in United States are most concentrated in Illinois (reach 62,878), Texas (reach 41,292), and California (reach 39,926). These three regions account for the largest share of the active audience.
What other brands do Brian Urlacher fans also like?
Beyond Brian Urlacher itself, the audience over-indexes on Dennis Rodman (141.5×), Sean Payton (165.51×), Brett Favre (86.31×), and StubHub (25.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brian Urlacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.