Brian Urlacher Audience in United States

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Brian Urlacher has an estimated audience of 568,080 people in United States. 41.0% are female, 59.0% are male, average age 37.8. Top regions: Illinois, Texas, California. Top brand affinities: Primary and secondary antibodies, Clonmel, Tuscany, Gloria, Surf kayaking.

The average Brian Urlacher fan in United States is 37.8 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Primary and secondary antibodies, Clonmel, Tuscany, with strongest over-indexing on Primary and secondary antibodies (141.5× the country average). Demographically, the Brian Urlacher audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Brian Urlacher fans

Demographic split for Brian Urlacher audience in United States
MetricValue
Female41.0%
Male59.0%
Average age37.8
Estimated audience size568,080

Audience persona

The typical Brian Urlacher fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Primary and secondary antibodies.

Top regions in United States

Top regions ranked by reach for Brian Urlacher in United States
RegionReachAffinity
Illinois62,8783.32×
Texas41,2920.85×
California39,9260.64×
Florida29,2510.76×
New York21,6280.68×
Indiana21,5662.08×
Pennsylvania18,9610.99×
Ohio18,6441.07×
Michigan16,4821.11×
Arizona15,2651.32×
North Carolina15,1560.89×
Georgia15,0900.86×
Wisconsin12,7361.49×
New Jersey11,2730.78×
Virginia11,1380.8×
Tennessee10,9530.96×
New Mexico9,4943.33×
Washington9,0040.79×
Missouri8,9240.97×
Massachusetts8,0530.72×
Colorado8,0110.89×
Maryland7,9850.82×
South Carolina7,6020.89×
Minnesota7,6000.93×
Iowa7,1681.53×
Kentucky6,6490.93×
Louisiana6,5750.9×
Alabama6,4930.82×
Oklahoma5,3840.85×
Nevada5,1900.94×
Kansas4,5071.01×
Oregon4,1380.64×
Mississippi4,1130.88×
Connecticut4,0760.72×
Arkansas3,7510.8×
Utah3,6810.72×
Nebraska3,0751.08×
Idaho2,3780.83×
Hawaii2,1420.88×
West Virginia2,0690.78×
South Dakota1,9791.51×
North Dakota1,4761.26×
Montana1,4180.9×
New Hampshire1,3990.62×
Washington, District of Columbia1,3360.78×
Maine1,2960.64×
Delaware1,1780.75×
Rhode Island1,0380.57×
Alaska6400.53×
Wyoming6000.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brian Urlacher audience
BrandAffinityCategory
Primary and secondary antibodies141.5×Health
Clonmel297.3×Travel & Leisure
Tuscany20.31×Travel & Leisure
Gloria20×Music & Radio
Surf kayaking25.64×Sports
Kevin Barnes68.74×Music & Radio
Whitley County, Kentucky21.28×Travel & Leisure
Alaska2.1×Travel & Leisure
Julio Cesar Chavez Jr.8.93×Sports
Elsword19.12×Games
Nebraska2.35×Travel & Leisure
Home staging4.37×Home & Garden
Nebraska Cornhuskers football2.86×Sports
Justice1.98×Politics & Society
Graham Greene3.5×Literature
Sailor2.77×Travel & Leisure
Hauptschule7.84×Kids & Family
Birthday Gifts1.77×Kids & Family
JDSU1.68×Business & Career
Charlamagne Tha God5.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brian Urlacher audience
TraitClusterScore
PatriotismCONSERVATISM1.88
Risk AppetiteTHRILL1.17
Early Adopter MentalityPOWER1.16
TravellingTHRILL1
Need for SecurityCONSERVATISM1
Career OrientationPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Brian Urlacher
CountryShare
United States95.0%
Germany1.0%
United Kingdom1.0%

See Brian Urlacher audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Brian Urlacher have in United States?

Brian Urlacher has an estimated audience of 568,080 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Brian Urlacher fans?

41.0% of Brian Urlacher fans are female, 59.0% are male, with an average age of 37.8 years.

Which brands do Brian Urlacher fans like most?

Brian Urlacher fans show strongest brand affinity for Primary and secondary antibodies (141.5×), Clonmel (297.3×), and Tuscany (20.31×) over the country average.

Where do Brian Urlacher fans live in United States?

Brian Urlacher fans in United States are most concentrated in Illinois (reach 62,878), Texas (reach 41,292), and California (reach 39,926). These three regions account for the largest share of the active audience.

What other brands do Brian Urlacher fans also like?

Beyond Brian Urlacher itself, the audience over-indexes on Clonmel (297.3×), Tuscany (20.31×), Gloria (20×), and Surf kayaking (25.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brian Urlacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.