Rascasse Audience Intelligence

Brian Urlacher Audience in United States

A data profile of the people who buy, follow and care about Brian Urlacher in United States — modelled from more than twelve digital signal sources. Brian Urlacher has an estimated audience of 566,465 people in United States.

#536among American football in United States#8146among Person in United States#3271in Sports

The average Brian Urlacher fan in United States is 37.8 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Sean Payton, Antonio Brown, Dennis Rodman, with strongest over-indexing on Sean Payton (519.29× the country average).

Demographically, the Brian Urlacher audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brian Urlacher fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brian Urlacher profile in United States.

Audience size
566K
in United States
Gender
41.0%♀
59.0% male
Age
37.8
average years
Country rank
#34033
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brian Urlacher fans

41.0% are female, 59.0% are male, average age 37.8.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Brian Urlacher audience in United States
MetricValue
Female41.0%
Male59.0%
Average age37.8
Estimated audience size566,465
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Brian Urlacher audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Brian Urlacher audience comes from United States.

Worldwide audience distribution share by country for Brian Urlacher
CountryShare
United States95.1%
United Kingdom1.0%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brian Urlacher audience in United States is strongest.

Fig. 05

Top regions by affinity

Brian Urlacher fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~80K3.97×
02New Mexico~10K3.74×
03Indiana~20K1.87×
04Iowa~8K1.77×
05Wisconsin~10K1.61×
06South Dakota~2K1.37×
07Arizona~20K1.34×
08North Dakota~1K1.22×
09Nebraska~3K1.08×
10Michigan~20K1.02×
11Ohio~20K0.99×
12Nevada~5K0.98×
13Montana~2K0.98×
14Minnesota~8K0.97×
15Kansas~4K0.95×
16Tennessee~10K0.94×
17Missouri~9K0.93×
18Idaho~3K0.93×
19Colorado~8K0.91×
20Kentucky~7K0.91×
21Pennsylvania~20K0.90×
22Hawaii~2K0.89×
23Mississippi~4K0.88×
24Wyoming<1K0.88×
25West Virginia~2K0.86×
26Louisiana~6K0.85×
27Alabama~7K0.83×
28Oklahoma~5K0.82×
29South Carolina~7K0.81×
30Arkansas~4K0.81×
31Texas~40K0.80×
32Washington~9K0.80×
33Delaware~1K0.80×
34North Carolina~10K0.79×
35Washington, District of Columbia~1K0.79×
36Georgia~10K0.78×
37Maryland~8K0.78×
38Alaska<1K0.78×
39Virginia~10K0.75×
40Florida~30K0.72×
41Utah~4K0.72×
42Rhode Island~1K0.72×
43New Jersey~10K0.71×
44New Hampshire~2K0.71×
45Maine~1K0.71×
46Connecticut~4K0.70×
47Oregon~5K0.69×
48Massachusetts~8K0.67×
49California~40K0.61×
50New York~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Brian Urlacher, United States
0.60×1.00×3.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brian Urlacher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brian Urlacher audience
#·InterestCategoryAffinity×
01Sean PaytonSports519.29×
02Antonio BrownSports333.86×
03Dennis RodmanSports200.76×
04Brett FavreSports97.26×
05YES NetworkMovies & TV70.77×
06Kareem Abdul-JabbarSports42.36×
07Emmy RossumMovies & TV35.76×
08HudlSports35.73×
09Jrue HolidaySports33.10×
10StubHubTravel & Leisure32.03×
11Florida GatorsSports30.83×
12Brooks BrothersFashion & Accessoires23.66×
13Pro Football Hall of FameSports20.90×
14Chicago BlackhawksSports20.68×
15Jeremy Allen WhiteMovies & TV20.00×
16Baker MayfieldSports20.00×
17Larry BirdSports20.00×
18Chicago White SoxSports16.63×
19Giannis AntetokounmpoSports9.13×
20Chicago CubsSports8.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brian Urlacher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brian Urlacher audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.97×
Convenience OrientationPREMIUM1.80×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brian Urlacher audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
CreativityOPEN0.60×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brian Urlacher have in United States?

Brian Urlacher has an estimated audience of 566,465 people in United States, concentrated in Illinois and Texas.

02

What is the gender split and age of Brian Urlacher fans?

41.0% of Brian Urlacher fans are female, 59.0% are male, with an average age of 37.8 years.

03

Which brands do Brian Urlacher fans like most?

Brian Urlacher fans show strongest brand affinity for Sean Payton (519.29×), Antonio Brown (333.86×), and Dennis Rodman (200.76×) over the country average.

04

Where do Brian Urlacher fans live in United States?

Brian Urlacher fans in United States are most concentrated in Illinois (reach ~80K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brian Urlacher fans also like?

Beyond Brian Urlacher itself, the audience over-indexes on Antonio Brown (333.86×), Dennis Rodman (200.76×), Brett Favre (97.26×), and StubHub (32.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Brian Urlacher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brian Urlacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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