Chicago Blackhawks Audience in United States

Chicago Blackhawks logo

Chicago Blackhawks has an estimated audience of 4,805,364 people in United States. 35.6% are female, 64.4% are male, average age 37.9. Top regions: Illinois, Indiana, Florida. Top brand affinities: Chicago Cubs, Winnipeg Jets, Connor Bedard, Jewel-Osco, Connor McDavid.

The average Chicago Blackhawks fan in United States is 37.9 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Florida. Top brand affinities include Chicago Cubs, Winnipeg Jets, Connor Bedard, with strongest over-indexing on Chicago Cubs (14.55× the country average). Demographically, the Chicago Blackhawks audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Chicago Blackhawks fans

Demographic split for Chicago Blackhawks audience in United States
MetricValue
Female35.6%
Male64.4%
Average age37.9
Estimated audience size4,805,364

Audience persona

The typical Chicago Blackhawks fan in United States is more male, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Chicago Cubs.

Top regions in United States

Top regions ranked by reach for Chicago Blackhawks in United States
RegionReachAffinity
Illinois2,068,27112.92×
Indiana283,5543.23×
Florida272,9250.84×
California208,8260.4×
Wisconsin208,4952.88×
Texas165,5570.4×
Michigan130,7541.04×
New York128,1780.48×
Arizona109,5811.12×
Ohio91,3850.62×
Missouri88,3561.14×
Minnesota85,6031.24×
Iowa82,1182.07×
Pennsylvania81,8500.51×
Tennessee75,5170.78×
Colorado74,5220.98×
North Carolina72,9170.5×
Georgia63,7400.43×
Virginia56,6820.48×
Massachusetts56,4830.6×
New Jersey52,4980.43×
Nevada51,4021.11×
Washington47,2480.49×
South Carolina40,6920.56×
Kentucky39,1660.65×
Kansas28,0080.74×
Oregon27,6950.5×
Alabama27,5830.41×
Arkansas26,4190.67×
Maryland25,9630.31×
Utah23,7790.55×
Connecticut23,4740.49×
Oklahoma22,3680.42×
Nebraska21,5970.9×
Louisiana20,9250.34×
Mississippi17,3170.44×
Idaho14,6250.61×
Montana14,0561.05×
New Mexico13,6440.57×
New Hampshire12,9030.68×
North Dakota11,1891.13×
Maine10,5570.61×
South Dakota9,2930.84×
West Virginia9,2460.41×
Hawaii9,1400.44×
Rhode Island6,7620.44×
Washington, District of Columbia5,8480.4×
Vermont5,5940.66×
Alaska5,1930.51×
Delaware4,8570.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Blackhawks audience
BrandAffinityCategory
Chicago Cubs14.55×Sports
Winnipeg Jets43.31×Sports
Connor Bedard42.52×Sports
Jewel-Osco19.33×Shopping
Connor McDavid32.61×Sports
Toronto Maple Leafs25.69×Sports
Chicago White Sox15.66×Sports
Chicago Bears6.27×Sports
Chicago metropolitan area7.77×Travel & Leisure
Calgary Flames21.33×Sports
Lou Malnati's Pizzeria17.33×Food & Beverages
Patrick Kane25.47×Sports
Ice hockey4.31×Sports
DuPage County, Illinois13.13×Travel & Leisure
Sports Mockery25.39×Sports
WGN-TV14.16×Movies & TV
Walter Payton20.61×Sports
Cook County, Illinois10.79×Travel & Leisure
USA Hockey10.06×Sports
nbc chicago13.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Blackhawks audience
TraitClusterScore
TraditionCONSERVATISM1.3
ExtroversionTHRILL1.22
Risk AppetiteTHRILL1.14
Convenience OrientationPREMIUM1.12
Sports ActivityPOWER1.1
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Chicago Blackhawks
CountryShare
United States65.4%
Canada16.9%
Japan2.3%

See Chicago Blackhawks audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Chicago Blackhawks have in United States?

Chicago Blackhawks has an estimated audience of 4,805,364 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Chicago Blackhawks fans?

35.6% of Chicago Blackhawks fans are female, 64.4% are male, with an average age of 37.9 years.

Which brands do Chicago Blackhawks fans like most?

Chicago Blackhawks fans show strongest brand affinity for Chicago Cubs (14.55×), Winnipeg Jets (43.31×), and Connor Bedard (42.52×) over the country average.

Where do Chicago Blackhawks fans live in United States?

Chicago Blackhawks fans in United States are most concentrated in Illinois (reach 2,068,271), Indiana (reach 283,554), and Florida (reach 272,925). These three regions account for the largest share of the active audience.

What other brands do Chicago Blackhawks fans also like?

Beyond Chicago Blackhawks itself, the audience over-indexes on Winnipeg Jets (43.31×), Connor Bedard (42.52×), Jewel-Osco (19.33×), and Connor McDavid (32.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Blackhawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.