Rascasse Audience Intelligence

Chicago Blackhawks Audience in United States

A data profile of the people who buy, follow and care about Chicago Blackhawks in United States — modelled from more than twelve digital signal sources. Chicago Blackhawks has an estimated audience of 4,771,110 people in United States.

#17among Ice hockey in United States#140among Team in United States#598in Sports

The average Chicago Blackhawks fan in United States is 37.9 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Florida.

Top brand affinities include Chicago Cubs, Winnipeg Jets, Connor Bedard, with strongest over-indexing on Chicago Cubs (14.55× the country average).

Demographically, the Chicago Blackhawks audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Blackhawks fan in United States is more male, around 37.9 years old, with strong Community Orientation tendencies and a notable affinity for Chicago Cubs.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Blackhawks profile in United States.

Audience size
4.8M
in United States
Gender
35.6%♀
64.4% male
Age
37.9
average years
Country rank
#6971
Team in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Blackhawks fans

35.6% are female, 64.4% are male, average age 37.9.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Chicago Blackhawks audience in United States
MetricValue
Female35.6%
Male64.4%
Average age37.9
Estimated audience size4,771,110
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Chicago Blackhawks audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Chicago Blackhawks audience comes from United States.

Worldwide audience distribution share by country for Chicago Blackhawks
CountryShare
United States65.1%
Canada16.9%
Japan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Blackhawks audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Blackhawks fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2M12.49×
02Indiana~300K3.17×
03Wisconsin~200K2.92×
04Iowa~80K2.14×
05Minnesota~80K1.22×
06North Dakota~10K1.17×
07Arizona~100K1.14×
08Montana~10K1.11×
09Missouri~80K1.09×
10Nevada~50K1.07×
11Michigan~100K0.98×
12Colorado~70K0.95×
13Nebraska~20K0.95×
14South Dakota~10K0.95×
15Florida~300K0.82×
16Tennessee~80K0.80×
17Kansas~30K0.75×
18Arkansas~30K0.72×
19Alaska~7K0.72×
20Idaho~20K0.71×
21Kentucky~40K0.68×
22New Hampshire~10K0.68×
23Vermont~6K0.68×
24Maine~10K0.65×
25New Mexico~10K0.62×
26Utah~30K0.59×
27Ohio~80K0.57×
28Massachusetts~50K0.57×
29South Carolina~40K0.57×
30North Carolina~80K0.55×
31Rhode Island~8K0.53×
32Oregon~30K0.52×
33New York~100K0.50×
34Pennsylvania~80K0.50×
35Connecticut~20K0.50×
36Mississippi~20K0.50×
37West Virginia~10K0.50×
38Hawaii~10K0.50×
39Washington~50K0.49×
40Delaware~6K0.48×
41Oklahoma~20K0.47×
42Virginia~50K0.46×
43Alabama~30K0.45×
44New Jersey~50K0.43×
45Washington, District of Columbia~6K0.43×
46Georgia~60K0.42×
47Texas~200K0.38×
48California~200K0.37×
49Louisiana~20K0.37×
50Maryland~30K0.32×
Fig. 06

Affinity by region

Affinity by region — Chicago Blackhawks, United States
0.32×1.00×12.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Blackhawks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Blackhawks audience
#·InterestCategoryAffinity×
01Winnipeg JetsSports43.31×
02Connor BedardSports42.52×
03Connor McDavidSports32.61×
04Toronto Maple LeafsSports25.69×
05Patrick KaneSports25.47×
06Sports MockerySports25.39×
07Calgary FlamesSports21.33×
08Walter PaytonSports20.61×
09Jewel-OscoShopping19.33×
10Lou Malnati's PizzeriaFood & Beverages17.33×
11Mariano'sFood & Beverages15.71×
12Chicago White SoxSports15.66×
13Chicago CubsSports14.55×
14WGN-TVMovies & TV14.16×
15DuPage County, IllinoisTravel & Leisure13.13×
16Cook County, IllinoisTravel & Leisure10.79×
17USA HockeySports10.06×
18Chicago metropolitan areaTravel & Leisure7.77×
19Chicago BearsSports6.27×
20Ice hockeySports4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Blackhawks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Blackhawks audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
IndividualismJOY1.09×
Sports ActivityPOWER1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Blackhawks audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.83×
IndulgenceJOY0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Blackhawks have in United States?

Chicago Blackhawks has an estimated audience of 4,771,110 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Chicago Blackhawks fans?

35.6% of Chicago Blackhawks fans are female, 64.4% are male, with an average age of 37.9 years.

03

Which brands do Chicago Blackhawks fans like most?

Chicago Blackhawks fans show strongest brand affinity for Chicago Cubs (14.55×), Winnipeg Jets (43.31×), and Connor Bedard (42.52×) over the country average.

04

Where do Chicago Blackhawks fans live in United States?

Chicago Blackhawks fans in United States are most concentrated in Illinois (reach ~2M), Indiana (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Blackhawks fans also like?

Beyond Chicago Blackhawks itself, the audience over-indexes on Winnipeg Jets (43.31×), Connor Bedard (42.52×), Jewel-Osco (19.33×), and Toronto Maple Leafs (25.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

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See Chicago Blackhawks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Blackhawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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