Winnipeg Jets Audience in United States

Winnipeg Jets logo

Winnipeg Jets has an estimated audience of 2,231,707 people in United States. 32.7% are female, 67.3% are male, average age 35.8. Top regions: Texas, California, Florida. Top brand affinities: Minnesota Wild, Florida Panthers, Dallas Stars, San Jose Sharks, Pittsburgh Penguins.

The average Winnipeg Jets fan in United States is 35.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota Wild, Florida Panthers, Dallas Stars, with strongest over-indexing on Minnesota Wild (21.72× the country average). Demographically, the Winnipeg Jets audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Winnipeg Jets fans

Demographic split for Winnipeg Jets audience in United States
MetricValue
Female32.7%
Male67.3%
Average age35.8
Estimated audience size2,231,707

Audience persona

The typical Winnipeg Jets fan in United States is more male, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota Wild.

Top regions in United States

Top regions ranked by reach for Winnipeg Jets in United States
RegionReachAffinity
Texas178,7500.93×
California154,1210.63×
Florida139,1720.92×
New York138,7491.11×
Illinois97,3621.31×
Minnesota85,5042.67×
Michigan72,9901.25×
Pennsylvania72,3260.96×
Missouri62,4101.73×
Colorado59,3351.69×
Massachusetts56,7741.29×
Arizona54,0301.19×
New Jersey51,9850.92×
Ohio51,6240.75×
North Carolina50,6330.75×
Virginia44,1630.81×
Washington39,3320.88×
Georgia38,1020.55×
Wisconsin35,9621.07×
Nevada35,2381.63×
Maryland32,7290.85×
Tennessee31,8370.71×
Indiana28,1570.69×
North Dakota27,3355.96×
Connecticut19,3330.86×
Utah18,2130.91×
South Carolina17,3710.52×
Iowa14,2310.77×
Oregon12,8910.5×
Louisiana12,7200.44×
Kentucky12,2960.44×
Alabama11,5940.37×
Kansas11,4910.65×
Oklahoma10,8930.44×
Mississippi9,9970.54×
New Hampshire9,7251.11×
Hawaii8,8800.93×
Nebraska8,0720.72×
Rhode Island7,6121.07×
Maine7,5400.94×
Idaho7,2880.65×
Montana7,2801.18×
Arkansas7,0620.38×
South Dakota7,0341.36×
Washington, District of Columbia6,0250.9×
New Mexico5,9210.53×
West Virginia4,8100.46×
Delaware3,8540.63×
Alaska3,8190.8×
Vermont3,2230.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winnipeg Jets audience
BrandAffinityCategory
Minnesota Wild21.72×Sports
Florida Panthers24.19×Sports
Dallas Stars17.91×Sports
San Jose Sharks24.94×Sports
Pittsburgh Penguins18.16×Sports
Colorado Avalanche19.15×Sports
Buffalo Sabres21.19×Sports
Detroit Red Wings17.23×Sports
Carolina Hurricanes21.4×Sports
NHL7.95×Sports
Edmonton Oilers23.58×Sports
Toronto Maple Leafs24×Sports
Tampa Bay Lightning16.86×Sports
Washington Capitals20.53×Sports
Anaheim Ducks20.71×Sports
Chicago Blackhawks15.43×Sports
New York Rangers16.96×Sports
Vancouver Canucks25.08×Sports
Columbus Blue Jackets23.11×Sports
Calgary Flames26.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winnipeg Jets audience
TraitClusterScore
Community OrientationOPEN1.52
Sports ActivityPOWER1.38
PatriotismCONSERVATISM1.38
Luxury OrientationPREMIUM1.34
LGBTQ+ IdentityOPEN1.32
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Winnipeg Jets
CountryShare
Canada63.0%
United States23.1%
China1.5%

See Winnipeg Jets audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Winnipeg Jets have in United States?

Winnipeg Jets has an estimated audience of 2,231,707 people in United States, concentrated in Texas and California.

What is the gender split and age of Winnipeg Jets fans?

32.7% of Winnipeg Jets fans are female, 67.3% are male, with an average age of 35.8 years.

Which brands do Winnipeg Jets fans like most?

Winnipeg Jets fans show strongest brand affinity for Minnesota Wild (21.72×), Florida Panthers (24.19×), and Dallas Stars (17.91×) over the country average.

Where do Winnipeg Jets fans live in United States?

Winnipeg Jets fans in United States are most concentrated in Texas (reach 178,750), California (reach 154,121), and Florida (reach 139,172). These three regions account for the largest share of the active audience.

What other brands do Winnipeg Jets fans also like?

Beyond Winnipeg Jets itself, the audience over-indexes on Florida Panthers (24.19×), Dallas Stars (17.91×), San Jose Sharks (24.94×), and Pittsburgh Penguins (18.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winnipeg Jets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.