Rascasse Audience Intelligence

Winnipeg Jets Audience in United States

A data profile of the people who buy, follow and care about Winnipeg Jets in United States — modelled from more than twelve digital signal sources. Winnipeg Jets has an estimated audience of 1,711,830 people in United States.

#42among Ice hockey in United States#265among Team in United States#1441in Sports

The average Winnipeg Jets fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Minnesota Wild, Montreal Canadiens, Buffalo Sabres, with strongest over-indexing on Minnesota Wild (21.72× the country average).

Demographically, the Winnipeg Jets audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winnipeg Jets fan in United States is more male, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Minnesota Wild.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winnipeg Jets profile in United States.

Audience size
1.7M
in United States
Gender
32.7%♀
67.3% male
Age
35.8
average years
Country rank
#16079
Team in United States
Fig. 01

Search interest · 12-month trend

-87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winnipeg Jets fans

32.7% are female, 67.3% are male, average age 35.8.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Winnipeg Jets audience in United States
MetricValue
Female32.7%
Male67.3%
Average age35.8
Estimated audience size1,711,830
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Winnipeg Jets audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Winnipeg Jets audience comes from United States.

Worldwide audience distribution share by country for Winnipeg Jets
CountryShare
Canada56.6%
United States24.5%
China2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winnipeg Jets audience in United States is strongest.

Fig. 05

Top regions by affinity

Winnipeg Jets fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K6.68×
02Minnesota~80K2.65×
03South Dakota~9K1.78×
04Colorado~50K1.50×
05Nevada~30K1.48×
06Illinois~100K1.42×
07Arizona~60K1.37×
08Missouri~50K1.33×
09Michigan~70K1.16×
10Rhode Island~8K1.16×
11Massachusetts~50K1.15×
12Wisconsin~40K1.11×
13Utah~20K1.09×
14Pennsylvania~80K1.08×
15Montana~6K1.04×
16New York~100K1.02×
17New Hampshire~9K1.00×
18Hawaii~9K0.95×
19Florida~100K0.89×
20Maine~7K0.88×
21New Jersey~50K0.87×
22Connecticut~20K0.86×
23Tennessee~40K0.83×
24Delaware~5K0.83×
25Iowa~20K0.82×
26Vermont~3K0.82×
27Alaska~4K0.79×
28Nebraska~9K0.77×
29Ohio~50K0.76×
30Indiana~30K0.75×
31Washington~30K0.74×
32Mississippi~10K0.73×
33Idaho~8K0.72×
34Washington, District of Columbia~5K0.68×
35North Carolina~50K0.67×
36Kansas~10K0.67×
37Virginia~40K0.66×
38New Mexico~7K0.66×
39West Virginia~7K0.64×
40California~200K0.63×
41Maryland~20K0.63×
42Texas~100K0.57×
43Georgia~40K0.57×
44South Carolina~20K0.56×
45Kentucky~20K0.56×
46Louisiana~20K0.53×
47Arkansas~9K0.51×
48Oregon~10K0.49×
49Alabama~10K0.47×
50Oklahoma~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Winnipeg Jets, United States
0.45×1.00×6.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winnipeg Jets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winnipeg Jets audience
#·InterestCategoryAffinity×
01Montreal CanadiensSports27.08×
02Vancouver CanucksSports25.08×
03San Jose SharksSports24.94×
04Florida PanthersSports24.19×
05Toronto Maple LeafsSports24.00×
06Edmonton OilersSports23.58×
07Columbus Blue JacketsSports23.11×
08Minnesota WildSports21.72×
09Carolina HurricanesSports21.40×
10Buffalo SabresSports21.19×
11Anaheim DucksSports20.71×
12Washington CapitalsSports20.53×
13Colorado AvalancheSports19.15×
14Pittsburgh PenguinsSports18.16×
15Dallas StarsSports17.91×
16Detroit Red WingsSports17.23×
17Philadelphia FlyersSports16.87×
18Tampa Bay LightningSports16.86×
19Chicago BlackhawksSports15.43×
20NHLSports7.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winnipeg Jets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winnipeg Jets audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.45×
Quality AwarenessPREMIUM1.41×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winnipeg Jets audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Convenience OrientationPREMIUM0.73×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winnipeg Jets have in United States?

Winnipeg Jets has an estimated audience of 1,711,830 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Winnipeg Jets fans?

32.7% of Winnipeg Jets fans are female, 67.3% are male, with an average age of 35.8 years.

03

Which brands do Winnipeg Jets fans like most?

Winnipeg Jets fans show strongest brand affinity for Minnesota Wild (21.72×), Montreal Canadiens (27.08×), and Buffalo Sabres (21.19×) over the country average.

04

Where do Winnipeg Jets fans live in United States?

Winnipeg Jets fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Winnipeg Jets fans also like?

Beyond Winnipeg Jets itself, the audience over-indexes on Montreal Canadiens (27.08×), Buffalo Sabres (21.19×), Carolina Hurricanes (21.4×), and Colorado Avalanche (19.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Winnipeg Jets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winnipeg Jets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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